I want detailed information about Jiang Nanchun.

Jiang Nanchun: I think a successful life should have greater happiness. And where does happiness come from? I've actually thought about this for a long time. Is it because I have a successful career? Still have a wife and children? Later, I seem to have found some answers. The first blessing is longevity. I think what I need is that mortals are generally afraid of death. The second is wealth. The so-called "rich" does not mean how rich you are, but that you are satisfied at any time and under any circumstances, and you are satisfied with eating a bowl of rice. "expensive" does not mean how much power you have, but that you are respected everywhere; The third blessing is called Kangning. "Kang" means that you are healthy at any time and anywhere, and "Ning" means that you have a quiet heart and can keep a very quiet mind. The fourth blessing is goodness, goodness is preference, virtue is the virtue in Tao Te Ching, and goodness means that you can live according to the natural laws and basic truths of the universe. The last one, I think, is also important. Good call to death. When you face death, you think this life is worth living. I think if a person has these five things, the happiness of life will be quite strong.

If I go back in time, I will still make the same choice, because I think a person's life is very short. As I always say, people are always afraid of time and space. It is precisely because of the limited time that people have to spend their limited time on more important things. I think being a businessman at this stage can realize my personal value and bring more benefits to society and others. If time goes back, I will still choose to start a business and choose to go to sea.

I think I'm going well. In fact, life is ups and downs. If you do something without any obstacles, your sense of accomplishment will not be very high. We encounter some difficulties every day. If we overcome the difficulties we encounter every day, big troubles will not appear easily. For an entrepreneur, it is very important to regard difficulties as an experience and have strong willpower and psychological quality.

Jiang Nanchun's Quotations

"In the face of creativity, business is unequal. Imagination creates your profit rate. Subversive creativity can create wealth more is my' success theory'. " Jiang Nanchun believes that creativity creates business. The final return on investment of creative business and non-creative business is very different.

"The use of media comes from imagination. The use of media comes not only from the vast market space, but also from imagination. Without imagination, the market can only be a stagnant pool with no vitality. " Jiang Nanchun believes that if the process of media can be reconstructed, it will bring huge business opportunities and extraordinary commercial profits.

"Market pioneers should educate the market. As a pioneer in the market, I need to educate this market, so I will also attend various lectures to express my views. "

"Life is the accumulation of many experiences. Happiness is not important, nor is sadness. What matters is the intensity of the experience. If this intensity can shock people's hearts and bring us a strong experience, then it is valuable. When we recall at the last minute, we have experienced a complete fiasco and experienced great sadness and pain, so that our life will be rich. "

"Once you give up, you never know how close you are to success. Only when you cross this line will you know where the line is. " Recalling the scene when facing the financial fault, Jiang Nanchun said today that it is impossible to imagine what would have happened if he had given up at that time.

At 7: 00 pm on June 19, Shanghai Pudong International Airport, Jiang Nanchun and the CFO of the company quietly went south to Hong Kong. Focus's listing trip began in Hong Kong, because the Asia-Pacific headquarters of Focus's major shareholder, lead underwriter and account book manager Goldman Sachs was there, and Jiang Nanchun would receive the last "counseling" before listing in Hong Kong. A few years ago, Ding Lei, Zhang Chaoyang, Wang Zhidong, Wang Leilei and other big men who admired Nash all went through this difficult road.

"14 days, I met more than 300 investors, of which more than 70 were one-on-one. My body can stand it, but my throat can't stand it! " Jiang Nanchun gave a speech all the way, including "Golden Voice". "Chen Tianqiao is still smart, let Tang Jun do this job." A few months before Shanda went public, Chairman Chen Tianqiao invited Tang Jun from Microsoft. At the time of listing, Tang Jun led a roadshow, and Chen Tianqiao was remotely controlled in Shanghai.

The efforts are the same, but Jiang Nanchun has gained more than his predecessor. Due to active subscription, the night before listing, Focus raised the initial allotment price from the original $65,438+04 to $65,438+06 to $65,438+07 per share, issued 6,5438+0,065,438+million shares and raised $654,380+72 million. On July 22nd last Friday, Focus's closing price rose to $65,438 +08.5, with a total market value of about $740 million, equivalent to RMB 6 billion.

Another windfall for Jiang Nanchun was that he was invited to be the first CEO of a NASDAQ listed company in China to ring the bell to open the market. 14 At 9: 30 on July, Jiang Nanchun had a good time on the other side of the ocean. "Excited and nervous! I wrote it in advance and recited the English speech repeatedly, but I still forgot one sentence. " On July 22nd, Jiang Nanchun, who has returned to Shanghai, told the reporter this little secret.

Only the unpopular can make a lot of money.

Focus, which is worth more than 6 billion yuan, has just been established for more than 2 years. Its business is very simple, that is, it hangs LCD TVs in the elevators of many office buildings and advertises for money. This alone brought 250 million yuan in revenue to Focus last year. However, before Focus, no one in China thought of this way.

"During the period of 200 1, the advertising market was greatly adjusted. By the end of the year, I had to consider transformation. " At that time, Jiang Nanchun was the general manager of Yongyi Advertising Company. One night in February 65438, Jiang Nanchun met his old friend Chen Tianqiao and his wife. Prior to this, Jiang Nanchun had been working in Chen Tianqiao as a promotion agent for small start-up websites (stame.com). In the teahouse of Xiangzhangyuan, Chen Tianqiao, who had not seen for several months, told Jiang Nanchun that he had stopped making that small website and was now doing online games. 12: 30, Chen Tianqiao told Jiang Nanchun that the game reached 1 10000 online at the same time.

"1 10000 people are online at the same time, which means that there are at least 700,000 charging users, and each user spends 24.5 million yuan in 35 yuan every month." This figure is a big stimulus to Jiang Nanchun. Jiang Nanchun recalled, "At that time, I felt that I wanted to learn from Chen Tianqiao and explore the industrial model that others had not discovered, so that I could make big money!"

On the first day of New Year's Day in 2002, Jiang Nanchun went to Hanyuan Bookstore alone. After seven days of closed-door thinking, Jiang Nanchun came to two conclusions: to improve the performance of the media by high-tech means, and to accurately convey advertising information to specific ethnic groups through market segmentation.

One day soon, Jiang Nanchun, who was waiting for the elevator, was suddenly very excited by the advertisement posted on the elevator door of Xujiahui Pacific Department Store-"If you change a TV, wouldn't that just meet the requirements of two conclusions?" ! "In March, he decided to do what no one did.

I didn't expect it to be so big.

"The first step is to find someone to design a production machine, which is not available on the market." Jiang Nanchun pointed to the prototype in the conference room and told reporters: "In March, I told my idea to a LCD manufacturer in Taiwan Province Province. In July, the first prototype came and got the office building. People's property refused to install on the grounds that 5 cm was too thick, and later it was changed to 3 cm. "

"At first, I thought about installing machines in the 50 best office buildings in Shanghai, and then broadcasting advertisements to collect money." Jiang Nanchun's three-person team began to negotiate and sign contracts with various properties. Half a month later, Jiang Nanchun's preliminary plan was completed, and 300 LCD TVs worth more than 8,000 yuan were stationed in 50 senior office buildings.

At the same time, related advertising sales have also begun. "I took a promotional CD, showed it to the customer, and then talked a little bit. Insiders know that it is good at first glance. " Jiang Nanchun, who has been in the advertising industry for 10 years, obviously has a unique advantage. "Several brands such as China Merchants Bank Credit Card and Hennessy Wine were the first to place orders." Before 2003, there were more than 2 million yuan in advertising orders in January and February in Jiangnan.

Jiang Nanchun, who tasted the sweetness for the first time, began to explore expanding more players to more properties, and left Shanghai for Beijing for the first time in March 2003. "Although advertising revenue continues to grow, the investment is even greater. By April 2003, I began to feel the financial pressure. " Jiang Nanchun, who invested more than 6.5438+million yuan, accidentally found himself playing too big. In May 2003, Jiang Nanchun simply established Focus Media, focusing on this new industry.

Venture capital is just across the street.

In 10 China enterprises, almost all of them have the early experience of looking for investors like ants on hot bricks, including Ding Lei and Chen Tianqiao, the two richest men in the future, with Jiang Nanchun as an exception.

One day in May, 2003, Yu Wei, the head of Softbank, who shared the same building with Focus, suddenly visited Jiang Nanchun.

According to Jiang Nanchun, the two sides reached the basic framework of investment in just three hours. Afterwards, Yu Wei said it might be his fastest investment. The fundamental reason that prompted him to make an investment choice so quickly is optimistic about Jiang Nanchun's entrepreneurial passion and in-depth understanding of the media industry.

Jiang Nanchun only accepted a small part of Softbank's planned investment. "At that time, the company just started and let him invest too much. I became a part-time job!" In fact, this also delayed the opportunity to unify the rivers and lakes. In April 2003, a company named "Juren" began to open a shop in Beijing with a similar broadcaster, and then expanded to the whole country with focus.

In April, 2004, Focus, which felt the pressure of competition, introduced the second round capital of12.5 million USD from six investment institutions including CDH International. Six months later, in June, 654.38+065.438+0, Goldman Sachs and other three institutions invested 33 million US dollars in Focus, and advertising revenue also increased rapidly. Focus has been able to expand rapidly, maintaining the advantage of occupying 70% of the office market and expanding to hypermarkets.

Go public first, prepare for war and prepare food.

About a year ago, Focus and later crowdfunding began to shout the slogan of going to Nasdaq at the same time. This time, Jiang Nanchun did not delay, and made a decent debut in Nash in July. Last year, people whose business income only reached Focus 1/6 had no hope of going public for a while, so they had to change their slogans and say that they were not short of money and were not in a hurry to go public.

It is understood that of the $65.438+0.72 billion raised by Focus for the first time, 30% was cashed out by the old shareholders, and the remaining 70% was about $65.438+0.2 billion for the future development of Focus Company. According to Jiang Nanchun, 20 million US dollars will be used for the expansion of office buildings and hypermarkets, respectively, to enter secondary cities.

On July 22, Jiang Nanchun told reporters in his office, "It is necessary to invest the remaining funds in new industries that no one has done before, or possible acquisitions in the future." "Luck can't always be the focus, and it is necessary for us to prepare for war!" (Reporter Zhang Jianyue)

biographical notes

Jiang Nanchun was born in 1973 in Shanghai.

1995 graduated from East China Normal University with a bachelor's degree in Chinese language and literature.

1994-2003, Jiang Nanchun served as CEO of Yongyi Communication Co., Ltd.

Since May 2003, he has served as the chairman and CEO of Focus Media.

Jiang Nanchun's quotations

"Maybe I should have been a literary youth who wrote poems, but now I have' transformed' into a petty bourgeoisie who can create business. I think I will concentrate on creativity when I don't have to do specific work in the company in the future. If I have time, I also want to write literature and social reviews. It is best to write a film and television drama similar to Hero in the future. "

"Chen Tianqiao has good industrial judgment. He is the kind of person who knows how to make money. " "When ordinary people strive for some space for themselves on the crowded bus and feel good about themselves, Chen Tianqiao has already left on the bus that no one has robbed, leaving you behind."

"In the newly opened market, of course, you are a mobile phone."

"Business is unequal in front of creativity."

Reporter's Note: Those who are going to smash in the pie

On July 14, US time, when Jiang Nanchun became the first CEO of China enterprise to be invited and pressed the opening bell excitedly on the Nasdaq stock market in the United States, there must be many people who were dissatisfied: Why is this guy?

The industry developed by Jiang Nanchun is just to install an LCD TV at the elevator entrance of the office building and advertise for money! The only LCD TV with a bit of "science and technology" is actually produced by others, and many manufacturers can do it with money. However, when Focus Media, which is engaged in LCD TV advertising, landed on the market, Jiang Nanchun, the little-known founder of Focus, surpassed all domestic "science and technology heroes" except Chen Tianqiao and Ding Lei with a price of 2 billion. Being hit by such a pie really makes outsiders unconvinced. Jiang Nanchun himself repeatedly recited, "I didn't expect to do so much!"

However, when we walk into Jiang Nanchun's advertising career for 10 years and understand what he has been doing for more than 4,000 days and nights, we will understand why others are not inspired by the advertising stickers on the elevator doors, why others are not hanging LCD TVs at the elevator doors, and why others are not the fastest to occupy most building elevators. Nasdaq invited Jiang Nanchun!

God only takes care of those who are prepared, and pies only hit those who are prepared! (Reporter Zhang Jianyue)

Life experience: from student poet, celebrity of Normal University to madman.

-forgetful Jiang Nanchun soon became an active member of the campus poetry circle. As a freshman, he became the president of the famous "Yu Xia Poetry Society" of Normal University, and this was only the beginning of Jiang Nanchun's famous campus in the following years.

-1994, Jiang Nanchun, a junior, founded Yongyi Advertising Company and became the general manager all the way down. By 1998, Yongyi has occupied more than 95% of the advertising agency market in Shanghai IT field, with a turnover of 60-70 million RMB. By 200 1, the income has reached10.50 billion RMB, which has become a minor celebrity in the advertising industry in Shanghai.

On July 13, US Eastern Time, Focus Media from Shanghai successfully landed on the Nasdaq market in the United States, with a market value of US$ 800 million that day. In China, another rich man, Jiang Nanchun, founder, chairman and CEO of Focus, was born, worth more than RMB 2 billion. "I am a workaholic, and I usually have no consumer demand. For me, the most extravagant thing is not money, but being able to do nothing in the sun every day. " On July 22, Jiang Nanchun, who came back from the United States, "complained" to reporters. Many years ago in college, Jiang Nanchun had such a pleasant day. At that time, he "could pay attention to the girls at the front table all afternoon" and went back to the dormitory to "write poems easily".

Student poet

Jiang Nanchun, 1973 was born in Shanghai in March. He is not as delicate as a Shanghai man, but his burly figure is more like a northern man. Perhaps it is the long-term heavy literary influence that makes Jiang Nanchun's thoughts mature and steady earlier. At 32, he looks obviously older than his actual age.

People who know Jiang Nanchun always like to introduce others: before, he was a young poet! Jiang Nanchun is called "poet" mainly because he has two "hardware" in his hand: first, when he was in college, he was a well-known president of Yu Xia Poetry Society of East China Normal University; Secondly, he personally published a collection of poems, Lyric Times. This makes it easy to distinguish him from other rich bosses-although many bosses are keen to compile their management ideas and life insights into compulsory courses for employees, there are not many bosses like Jiang Nanchun who can "really fight".

Although Jiang Nanchun insists that he "can't be called a poet" because he can't "treat the suffering in the world as suffering and feel uneasy day and night", he has enough confidence in his profound writing skills. "I am a person who doesn't like to run around. Six years in high school, almost all my spare time is spent on reading, and I often imitate writing with other people's model essays. My composition level is relatively good, and I have won some awards. It is understood that the highest prize Jiang Nanchun won in high school was the first prize of Shanghai middle school students' composition. It was these red cards that made him enter the Chinese Department of East China Normal University at 199 1 without examination.

Jiang Nanchun, who entered the university campus, obviously became a happy student poet. "I will pay attention to the girl at the front table for an afternoon and solemnly write a comment for her. In the evening, I usually get up the courage to have a love affair in the school ballroom or be easily rejected. Anyway, when the moon is dark and windy, I will definitely go back to the dormitory alone and write a poem easily. "

Celebrity of normal university

The forgetful Jiang Nanchun soon became an active member of the campus poetry circle. As a freshman, he became the president of the famous "Yu Xia Poetry Society" of Normal University, and this was only the beginning of Jiang Nanchun's famous campus in the following years. Half a year later, Jiang Nanchun began to plan to run for the president of the school student union and serve as the president of the poetry club.

According to Ji Hairong, Jiang's brother, in the history of Normal University, the candidates for the president of the student union are generally juniors. Jiang was elected one year in advance, which was a great event at that time. It is understood that Jiang Nanchun's victory mainly benefited from his eloquence and full preparation in advance. As the current president of the Student Union, Ji Hairong presided over the whole campaign. According to his memory, after the preliminary primary election, the last six candidates all spoke at the student congress, and Jiang Nanchun was the only candidate who didn't write a speech. Because he was the first to take the stage, he put a lot of pressure on the competitors behind him, even at a loss. According to people who knew the situation at that time, Jiang Nanchun prepared more unique skills besides memorizing the speech in advance. He arranged several buddies in advance to be "childcare" during the questioning stage. In this way, when other players were asked speechless, Jiang talked about Kan Kan, and it would be strange if he didn't win!

In this way, Jiang Nanchun successfully became the president of the student union. "Because I had to communicate with many people, canvass and have dinner during the campaign, I suddenly owed 160 yuan a debt, which was not a small sum at that time." Jiang Nanchun recalled that shortly after taking office, an advertising company under the Shanghai Film Group came to recruit part-time students. A month later, he spent 300 yuan and applied for a job. This trip made Jiang Nanchun quickly become the best one in the school's work-study program.

Advertising strongman

When applying for the position of 300 yuan Money, Jiang Nanchun is prepared to work for only one month, pay off the foreign debt, and then continue to live a leisurely and comfortable life at school. If so, there will be one less strongman in China's advertising industry.

"Actually, it's about advertising." Jiang Nanchun described his first customer to reporters. "Huilian Mall, probably he was quite satisfied with what I said, so he gave me 1500, ready to make an advertisement. They wrote the script overnight, and soon, they invested hundreds of thousands of dollars in advertising and broadcasting. "

The success of the first order quickly changed Jiang Nanchun's idea of "short-term work". "By June 5438+February, I began to put down the work of the student union and devote myself to advertising!" From 65438 to 0992, Shanghai's economy started rapidly, and new commercial buildings on Huaihai Road in Shanghai came one after another. At that time, the new film and television image advertisements were very fashionable, and these advertisements almost made Jiang Nanchun, who was in his twenties, "one-pot". 1993, the advertising company where Jiang Nanchun worked earned 4 million yuan a year, and1500,000 came from Jiang Nanchun's contribution.

1994, Jiang Nanchun, a junior, set up Yongyi Advertising Company and became the general manager, all the way down. By 1998, Yongyi has occupied more than 95% of the advertising agency market in Shanghai IT field, with a turnover of 60-70 million RMB. By 200 1, the income has reached10.50 billion RMB, which has become a minor celebrity in the advertising industry in Shanghai. This year, due to the cold of the network economy, the original website brand advertisements suddenly disappeared, and the profits of the advertising agency industry began to decline. Jiang Nanchun began to think about his own transformation. A few months later, he chose outdoor video advertising, and then set up Focus Media to focus on this business and achieved unexpected success.

Want to be idle

It is said that Jiang Nanchun is an advertising powerhouse, but in fact he is an advertising "madman"-a real workaholic. On the morning of July 22, when the reporter met Jiang Nanchun in Shanghai Zhaofeng Trade Building, many employees of Focus, including receptionists, had not yet gone to work. Jiang just returned to Shanghai from Guangzhou late the night before.

"For old Jiang Lai, this is a normal schedule," the staff of Focus told reporters. "As long as a person is in Shanghai, he always arrives at the company around 9 o'clock, until 0 o'clock, early at 1 1 point, late at 1 point or 2 o'clock, and there is basically no concept of weekend rest." Another employee told reporters that there were no casual clothes in Jiang Nanchun's wardrobe, all shirts, because his life seemed to be only working 10 years. "My only pastime is foot massage, and I want to do it almost every day if I can," Jiang Nanchun explained. "This pastime can always talk on the phone, and I feel quite right!"

Of course, even if you are as crazy as Jiang Nanchun, you don't intend to keep this crazy state. "Now I hope I can work hard, succeed and get a lot of attention. This is very happy. However, I hope that one day I can become such a person: doing nothing every day, walking around and basking in the sun. After 45 years old, my age is different and my ideals are different! "