What is the handling method of violent customer complaints?

In the past, when it comes to customer complaints, the first thing people think of is "troublesome, picky and deliberately finding fault." In the face of customer complaints, enterprises are often afraid of complaints or adopt avoidance policies, and do not really realize the great value of customer complaints. However, with the increasingly fierce market competition and the comprehensive formation of the buyer's market, the knowledge and specialization of market competition means and competition consciousness, providing high-quality, high-tech products and quality services is the eternal theme of enterprises. The success of an enterprise depends on whether it can satisfy customers. In order to seek sustainable development, enterprises need to adapt to the new competition law established under the new competition form of "customer satisfaction as the center". Customer complaint management is an integral part of enterprise product and service management system. It is an important magic weapon for customers to solve customers' complaints quickly and satisfactorily and win customers' satisfaction and loyalty, and it is also a weapon for enterprises to gain competitive advantage. Based on the theory and method of management innovation, this paper expounds the various elements of customer complaints with the method of system management. Based on the theory of modern customer quality service and complaint management, this paper deeply analyzes the concept and value of modern customer complaint management, introduces the current international trend and development of customer complaint management, puts forward the ways and ideal models for enterprises to establish customer complaint management system, and summarizes six methods and communication skills for effectively handling customer complaints by combining the typical success and failure cases of manufacturing, communication, aviation, finance and other industries. It provides a systematic and practical management tool for enterprises and individuals eager to improve the management level and handling skills of customer complaints.