Analysis of Jingdong Logistics Distribution Mode

Analysis of Jingdong Logistics Distribution Mode

Introduction: Self-supporting distribution mode means that every link of enterprise logistics distribution is planned and managed by the enterprise itself, and a complete distribution system is established to complete the distribution tasks of the enterprise, including internal logistics and external logistics. The following is the analysis of Jingdong logistics distribution mode I brought to you, hoping to help you.

Analysis of Jingdong Logistics Distribution Mode Chapter 1 Logistics distribution mode can generally be divided into self-operated distribution mode and third-party logistics distribution mode, while JD.COM Mall is dominated by the former two distribution modes.

(1) Self-operated distribution mode

1.JD.COM self-operated logistics

JD.COM Mall has established its own logistics system in Beijing, Shanghai, Guangzhou and Chengdu. Because the customers in these cities are JD.COM's main customers, it has established large-scale logistics centers in these four cities. Taking East China Logistics Center as an example, JD.COM can handle 25,000 orders normally every day, and the daily order processing capacity reaches 50,000 orders. And the goods in Beijing are basically delivered from JD.COM. COM own distribution team, usually delivered the same day or the next day. In 2009, JD.COM announced the establishment of its own courier company, and invested 20 million yuan to set up a courier company in Shanghai, hoping to establish its own distribution network nationwide. At the same time, distribution stations have been opened in Suzhou, Hangzhou, Tianjin, Shenzhen, Nanjing, Wuxi and Ningbo. And want to build a larger logistics storage center next to East China Logistics Center to support the self-operated distribution mode of enterprises. Therefore, it is the first choice for JD.COM to establish its own logistics system and rely on its own distribution team.

Also with the support of JD.COM. In April of 20 10, JD.COM officially launched the COM self-operated distribution mode of "2 1 1 time-limited delivery" service, that is, the order is placed before 1 1 every day and delivered in the afternoon; Place an order before 23 o'clock and deliver it the next morning. Efficient service has achieved high customer satisfaction, at the same time, the order volume in JD.COM is also rising.

The advantages of self-operated distribution are: (1) ensuring the timeliness and safety of distribution services. China's logistics industry started late and the logistics management system is not perfect. It is difficult to find a courier company with good service, high efficiency and reasonable fees among many courier companies. In this regard, self-operated distribution can be done very well. JD.COM can provide customers with more timely services through self-operated distribution, so as to ensure the quality of service and meet the needs of customers. Only through self-operated distribution can we complete the new service proposed by JD.COM. Com-"211time limit" service. So far, most customers prefer cash on delivery, and JD.COM Mall also provides this service for its users.

(2) Ensure the stability of business in special period.

During the National Day holiday, especially during the Spring Festival, most express delivery companies will have a holiday in advance. But holidays are only the peak time for customers to shop online. If we only rely on third-party logistics to deliver goods, it will cause the dilemma of not being able to deliver goods. And through the self-operated distribution of enterprises, the business in a special period was successfully completed, which ensured the stability of the business level in that period.

(B) the third-party logistics distribution model

1.JD.COM outsourcing logistics

Third-party logistics distribution mode means that enterprises can't provide fast and convenient logistics services in distribution, so they outsource some or all logistics distribution business to professional logistics companies. With the help of this model, enterprises can save logistics costs and choose suitable third-party logistics enterprises according to their own needs, which is more flexible. JD.COM Mall chooses to cooperate with local express delivery companies to complete the distribution of goods in areas that cannot be reached by self-operated distribution. In addition, when distributing household appliances, JD.COM also chose to cooperate with manufacturers, because the logistics and distribution cost of household appliances is high. Assuming that JD.COM distributes the household appliances himself, the cost will be higher than the profit. For example, the average cost of sending a household appliance from Shanghai to Wuhan is higher than that of 400 yuan. The advantages of third-party logistics distribution are as follows:

(1) To reduce the logistics cost, it needs huge investment to build a self-operated distribution system in JD.COM, but if it is entrusted to a third-party logistics enterprise, it can save related expenses, such as warehouse construction costs and distribution service management fees. In different cities, JD.COM can choose different courier companies according to the distribution cost, so as to achieve the lowest distribution cost and reduce the expenditure of logistics cost.

(2) Let JD.COM return to its core business. JD.COM Mall is a B2C e-commerce enterprise. However, due to the imperfection of logistics links, with the increase of orders, the processing capacity of logistics centers can't keep up with its growth rate, so JD.COM will focus on logistics distribution. Third-party logistics distribution can help enterprises return to their core business and focus on their own business development.

Analysis of Jingdong Logistics Distribution Mode 2 2021February 16 (the sixth day of the first lunar month), Jingdong Logistics submitted an application for issuing shares to the Hong Kong Stock Exchange. Since the independent operation of Jingdong Logistics, many people in the market think that they will have a big battle with SF, because both of them adopt the direct mode and face high-end users.

After studying the prospectus documents, Tiger Sniff found that 80% of Jingdong Logistics' revenue comes from the "integrated supply chain service" around JD.COM e-commerce platform, which basically does not match SF Express.

However, the scale of JD.COM Zhongyou is still very small. Facing the sinking market, it focuses on "cost-effective" business. Its main intention is to reduce the precipitation and existence in the e-commerce ecology of "Tongda Department" in JD.COM, and adopt the franchise system, which can be approximately considered to have nothing to do with SF.

Although there will be no commercial situation of hand-to-hand combat for the time being, in the capital market, Jingdong Logistics and Shunfeng will still be regarded as "a couple". # There are rumors that SF will be listed on the Stock Exchange for the second time.

"Store for shipment" mode.

In 2007, JD.COM began to establish its own logistics. 20 12 officially registered logistics company; On April 25th, 20 17, Jingdong Logistics Group was formally established.

In 20 19, jingdong logistics revenue was 49.85 billion, up by 3 1.6% year-on-year. In the first three quarters of 2020, the revenue of Jingdong Logistics was 49.5 billion, a year-on-year growth rate of 43.2%. In the same period, SF's revenue was 654.38+0096 billion, up 39. 1% year-on-year.

In 20 19, the revenue of jingdong logistics was equivalent to 44.4% of that of SF, and the proportion increased slightly to 45.2% in the first three quarters of 2020. According to this trend, in the next two or three years, the revenue scale of Jingdong Logistics will remain at half that of SF, but it.

It is a completely different species from other logistics companies including SF.

1) Integrated warehouse allocation.

Jingdong Logistics has developed a unique "integrated warehousing and distribution service" on the basis of Alibaba's supply chain logistics service.

The first step is from the manufacturer to the Jingdong Logistics Warehouse.

Goods are delivered from the factory to Jingdong Logistics Warehouse through trunk logistics or branch logistics. Manufacturers/distributors can deliver the goods themselves or make an appointment for the "head-end transportation service" of Jingdong Logistics. Note that the consumer's order has not been found at this time.

The second step is warehouse allocation service.

After acceptance, LCL/ palletizing and other procedures, the goods flow among the multi-level warehouses of Jingdong Logistics all over the country. Based on rich operation experience and algorithm optimization, Jingdong Logistics transfers all kinds of goods to the ideal "Regional Distribution Center" (RDC) or "Front-end Logistics Center" (FDC) according to the forecast of consumer demand.

As early as 20 15, JD.COM launched the "one-price warehouse" service. If many beer brands of factories and distributors accept Jingdong Logistics service, it can deliver the goods to its most convenient warehouse or warehouses in JD.COM. Then, the goods are transported to the warehouse near the market, where there is expected to be a large demand.

The third step is to deliver the goods quickly.

According to the prospectus of Jingdong Logistics, 90% of orders in JD.COM Mall can be delivered on the same day or the next day, relying on the unique intelligent storage network in the world: when consumers place an order, the goods will be delivered from RDC/FDC nearest to TA to one of 7,280 distribution stations (stores), and the "last mile delivery" will be completed by one of the/kloc-0.9 million JD.COM brothers.

Other courier companies are waiting for the goods, that is, the goods such as consumers have been delivered; Jingdong Logistics chooses commodities and others, that is, commodities and other consumers. So Jingdong Logistics needs so many warehouses.

2) Storage instead of transportation.

Service e-commerce is the core business of almost all logistics companies. However, before Jingdong Logistics took over, consumers placed orders; Other logistics companies will notify the logistics company to pick up the parts before and after placing the order and after the seller accepts the order.

Jingdong Logistics has 800 warehouses with an area of about 20 million square meters. In addition, there are 1400 cloud warehouses operated by partners, and the leased property is170,000 square meters.

By the end of 20 19, SF had only 175 warehouses, covering an area of nearly 2.28 million square meters, less than one sixteenth of that of Jingdong Logistics!

Jingdong Logistics is actually a performance tool of JD.COM e-commerce platform. Self-built logistics is the core of differentiated competition between JD.COM and Ali, and "storing for transportation" is the best solution.

It not only helps to concentrate limited resources in the storage network, but also improves the user experience of sellers and then transports them to the target city day and night. When placing an order in JD.COM, the goods were transferred from the nearest front warehouse to the distribution point, and JD.COM, who was driving an electric tricycle, easily arrived first.

There are two advantages of "shipping on behalf of storage". It is not convenient to say it on the table: First, it will contain suppliers, so I won't say "choose one from the other", but you should "think clearly" about your hundreds of millions of goods in our warehouse; Second, suppliers whose funds are occupied by inventory may choose Jingdong Financial Services. They are all high-quality customers-Jingdong Financial has little risk in lending, because the borrower's goods are in Jingdong Logistics Warehouse. If the goods are sold, the payment will become the accounts payable of JD.COM Mall, and the supplier will get the money for forty or fifty days.

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