Commercial project planning template

Template of commercial project plan (I) I. Company profile

1, company name, address and contact information, etc.

2. The natural operation of the company

3. The development history of the company

4. The company's future development forecast

5. The company's distinctive competitive advantage or uniqueness.

6, the company's tax situation

Second, research and development.

1, investment in scientific research funds

1, R&D personnel

3, research and development equipment

4. Technical progress and development trend of the developed products.

Three. Products or services

1, product name, characteristics and performance use

2. Product development process

3. At which stage of the product's life cycle?

4. What is the market prospect and competitiveness of the product?

5, product technical improvement and upgrade plan and expenses

Four. Management team and management organization

1, company management organization, major shareholders, directors, key employees, salary, stock options, labor agreement, reward and punishment system and the composition of various departments, etc.

2. The fighting capacity and uniqueness of the company's management team, as well as its distinctive cohesion and spirit of unity and hard work.

Verb (abbreviation of verb) industry, market and competition analysis

1, target market

A) market segmentation

B) target customer base

C) Five-year production plan, income and profit

D) market size and target market share

E) marketing strategy

2. Industry analysis

A) degree of industry development

B) industry development trend

C) Total sales, total revenue and development trend of the industry

D) the impact of economic development on the industry.

E) the influence of the government on the industry

F) Determinants of development

G) competitive strategy

H) industry threshold

3. Competition analysis

A) main competitors

B) competitors' market strategy and market share

C) possible new development of competitors

D) competitive strategy

E) Competitive advantages in development, market and geographical location.

F) Ability to withstand competitive pressure

G) Market competitive advantages of products in terms of price, performance and quality.

Six, marketing strategy

1, marketing organization and marketing team

2. Selection of marketing channels and construction of marketing network.

3. Advertising strategy and promotion strategy

4. Price strategy

5. The market permeates the development plan.

6. Emergency countermeasures for emergencies in marketing

Seven, production and operation plan

1, production and operation plan of new products

2, the company's existing production technology ability

3, quality control and quality improvement ability

4 existing production equipment or production equipment to be purchased.

5. Existing production technology

6. Economic analysis and production process of products.

Eight. Financing description

1, investment plan:

A) Estimated amount of venture capital.

B) arrangement of future financing capital structure of venture enterprises

C) Mortgage and guarantee conditions for obtaining venture capital.

D) investment income and reinvestment arrangements

E) Proportion arrangement of equity of both parties after venture capitalists invest.

F) Arrange the income and expenditure of investment funds and prepare financial reports.

G) the degree of investors' participation in the operation and management of the company.

2. Financing needs

A) capital demand plan: the amount of funds needed to realize the company's development plan, the timeliness of capital demand and the use of funds (specify and list the use of funds in detail) b) financing plan: the description of the investors the company wants and the shares it holds, as well as other sources of funds, such as bank loans.

Nine. Financial planning and analysis

1. Cash flow statement for the past three years

2. Balance sheets for the past three years

3. Income statement of the past three years

4. Annual financial summary report for the past three years

5. Development forecast for the next three years

X. risk factors

1, technical risk

2. Market risk

3. Managing risks

4. Financial risks

5. Other unforeseen risks

6, risk control and preventive measures

XI。 Exit mechanism

Template of Business Project Plan (II) Chapter I Project Overview

(a) the name of the project

Xxxx used car trading market construction project.

(2) Project construction site

XX province, XX city, XX

(III) Development direction of the project

Combined with the advantages in technology, market, network, capital and other resources, under the guidance of Yichun Municipal Government and shanggao county Municipal Government, * * * will jointly build "xxxx Second-hand Car Trading Market Construction Project" into an information platform based on the Internet; Taking the new trading market as the operating platform; Taking quality certification and standardized management as the service platform; Extend and break through the traditional form of the existing second-hand car trading market, open up a brand-new, open, multi-dimensional and three-dimensional market space and place, establish a modern new second-hand car trading market covering the whole city and radiating the first-class brands in the whole province, and realize the overall success of enterprise management and capital market.

(D) the necessity of project construction

(1) A new model of second-hand car trading is imperative.

Modern second-hand car trading mode has been very mature abroad. In China, the old trading model has been running for 20 years. Specifically, in XX city, the traditional second-hand car transactions are scattered, chaotic and poor, and there are huge regulatory loopholes. It is imperative to improve the new modern second-hand car trading model and build a new second-hand car trading market with centralized management and legal operation.

(2) The needs of the transformation of the used car market.

China's current used motor vehicle trading market is actually property service, property management, information service, transfer service and management, so the used motor vehicle trading market must be transformed. The establishment of a new model of modern second-hand car trading will give full play to the advantages and characteristics of the current second-hand car trading market, such as market popularization, centralized trading, convenient policies, one-stop service and centralized circulation information, and will have the opportunity to be ready and realize the transformation of the second-hand car trading market.

Chapter II Development Trend of Used Car Market in China

(1) sales increased significantly.

According to the statistics of china automobile dealers association, from 20XX 1 to1,the cumulative transaction volume of used cars in China has reached 2.247 million vehicles, exceeding the annual total of 20XX, up 27.57% year-on-year, and the total transaction volume reached 90.03 billion yuan, up 5 1.9% year-on-year. In addition, while profits and sales both increased, the growth rate of used car transactions was 4.38% higher than that of new car sales.

(2) The average transaction price of used cars rose.

A major feature of the domestic second-hand car market is that while the price of new cars is declining, the average transaction price of used cars is rising, with the average transaction price exceeding 40,000 yuan. The grade of used cars is constantly improving. In the past, the main low-end models in the used car market, such as "small face" and "2 12", have gradually faded out of the mainstream models, and the share of high-end cars is on the rise. At present, family cars have occupied half of the used car market, while the share of other low value-added varieties such as motorcycles has been greatly reduced. According to statistics, automobile transactions accounted for nearly half of the total transaction volume in 2009, with a year-on-year increase of 42.438+06%.

(3) The frequency of automobile upgrading is accelerated.

Used cars are getting younger and younger, and their condition has improved. Statistics show that quasi-new cars account for 34.5 1% of the total transaction volume in the past three years, an increase of 0.54% over the same period of last year; Second-hand cars accounted for 57.55% of the total transaction in 3 to 10 years, but decreased by 2.8% compared with the previous year; However, old cars with a service life of more than 10 years only account for 7.94% of the total transaction volume. The entry of more young cars has undoubtedly increased the value of used cars.

(4) The used car market will see great development in 4)20XX.

For this year's used car market, people in the industry are generally optimistic. Because the average replacement cycle of cars is generally 5 to 6 years, 7.99 million new cars sold in the market during the blowout period of 20XX and 20XX are about to enter the renewal period. At the same time, the improvement of market environment, the change of consumers' consumption concept and the accumulation of car ownership all provide opportunities for the development of used cars. In 20XX, the growth rate of per capita disposable income in domestic cities and towns exceeded GDP growth rate for the first time. The increase of people's income directly expands the domestic demand of the market, and also drives the rapid growth of the automobile market and the used car market. This year, the government stepped up the implementation of the policy of benefiting farmers, making farmers get rich quickly. This gives rural areas, which have a great demand for the used car market, an opportunity to gradually turn their potential demand into practical actions.

(5) The competition will be more intense.

With the continuous improvement of second-hand car circulation policies and regulations, the second-hand car circulation environment will be conducive to the healthy and rapid development of the industry, and a series of problems that restrict the rapid development of the industry, such as unfair taxation, industry access and lack of integrity, will be completely or partially solved. At the same time, the vast majority of second-hand car circulation enterprises will complete the original capital accumulation and gradually move towards the brand management stage, and cross-regional large-scale and super-large second-hand car circulation enterprises will appear.

Chapter III Target Positioning

The development of xxxx second-hand car market construction project is to establish a new modern second-hand car market based on standards, transactions, stores, networks and finance.

(A) phased objectives

The first stage: the initial investment is 5 million yuan; 20XX years ago, it was initially established in the suburb of XX.

Used car market.

The second stage: in 20XX, the second-hand car trading network was further expanded, and through financing, credit and other means,

With a total investment of 50 million yuan, we will build a modern new used car trading market with a market area of x square meters and an area of mu and a trading hall of square meters.

(B) the market's business objectives forecast

By 20XX, the annual sales volume of used cars in the market will reach 1 10,000 vehicles, and the sales amount will reach 1 10,000 yuan.

Chapter IV Project Investment Estimation and Fund Raising

(A) the project investment estimate

The first phase investment is expected to be xxx million yuan, and the second phase investment will be expanded to XXX million yuan.

(2) Financing

All the funds for this project are self-raised.

Chapter V Project Risk Analysis and Risk Prevention

There are also various risks in project practice, which can be summarized into five risks: operational risk, management risk, policy risk, security risk and information risk.

(1) Operational risk prevention:

Precautionary principle: spread risks; More profit; The benefits of franchise system are close; Including competition; Rapid expansion;

(2) Prevention of management risks

Precautionary principle: standardized management; Personnel specialization; Institutional innovation;

(3) guard against policy risks

Precautionary principle: legal operation; Binding mechanism; Early warning mechanism;

(4) information risk prevention

Precautionary principle: unlimited creativity, market first, continuous highlights and wonderful; Pursue the development concept of resource sharing and resource integration; Adhere to the concept of market-oriented operation; Carry out the action concept of strong promotion and taking advantage of the situation to create a market.

Chapter VI Comprehensive Evaluation of Projects

(1) Adapt to market demand.

China automobile industry is in a period of rapid development, and the automobile trade market is developing in the direction of scale, diversification, modernization and branding. The proposal of "xxxx Second-hand Car Trading Market Construction Project" just adapts to this new trend of domestic automobile market development.

(2) Strong support from the government and policies

This project conforms to the Measures for the Management of Used Car Circulation jointly issued by the Ministry of Commerce, the Ministry of Public Security and other ministries and commissions, and the Opinions on Further Standardizing the Business Behavior of Used Cars and Promoting the Development of Used Car Market issued by the Department of Commerce and the Public Security Department of xx Province, and will surely get the attention and support of relevant departments and governments.

(4) New markets with brand advantages and perfect service functions.

After the completion of the project, a second-hand car trading market based on xxxx will be established in the province and the city; Take quality certification and standardized management as the service; Extend and break through the traditional used car trading market, establish a brand-new, open, multi-dimensional and three-dimensional market space and place, and establish a first-class modern used car auction market covering the whole city and radiating the whole province.