My thoughts on business model

I have always been interested in business myself, and I have been doing some business observation and thinking and understanding in recent years. Therefore, I will think more about business. One of the most important and interesting aspects of business is the business model. If you are free today, make a simple summary and notes.

In my opinion, if you can understand the business model, it will be of great help to individuals, even if you don't invest in starting a business, it is also an understanding of your work and society. Take this Weilai car and this beautiful picture as an example. Is this business model a good business model? Some of my friends actually used to work in these companies. If they had known the business earlier, he might have looked at the financial reports of these companies, and he might have avoided some pits. Later, he heard that they were unfortunately laid off, and Meitu and Weilai were also laying off employees later. In fact, business is very helpful to everyone's work and understanding of society.

In fact, the business model is only the profit and business model of the organization. My understanding is that different business models determine how big a company can be and how far it can go. Some business models give people the first impression that they won't go far, and some people think they may go far at first sight.

Think about the difference between business models with a simple example: real estate and property management. The first difference is real estate, such as selling a disk in the first year, selling a disk in the second year and selling a disk in the next year. Then his profit increased. In fact, there was no profit increase every year, but the property management company managed one this year, one next year and one the year after. There is an increase every year, and the number of plates managed every year is one, two or three, which has been accumulating. This is an example of the difference in business models. Take the familiar self-media as an example. We have tried to start a business for the first time before, such as whatyouneed, some dating publishing platforms, high-end school recruitment interviews and other official WeChat accounts. So how do these three platforms view these three projects from the perspective of business model? These three projects, assuming you have a sum of money on hand, which project would you like to grow up with and join together? A long time ago, I did more research on venture capital myself. From the perspective of venture capital, I will consider these three projects, such as the first one. What you need is a well-known business model that focuses on emotions. His model is almost the contract form of professional media people. It is unlikely that one or two people are writing articles every day, but constantly sending out manuscripts in the form of contract submission. At present, its profit model is not very clear, and it may be advertising. At present, we haven't seen the products directly traded with C-side, and the overall model is relatively heavy. The second online dating publishing platform, in fact, for the operator, he hardly needs to do any work, just needs to get a written message from this needy person and send it out, then charge a certain service fee, and then charge another fee to the interested person on the other side. Its target group is relatively large, and it is almost unnecessary to produce any content by itself. What he needs to do is typesetting, and three or two people will send these materials. The business model is a relatively light operation model. The other is the official WeChat account focusing on high-end school recruitment interviews. I have a friend who has done a similar project, called school recruitment interview. Is this kind of project a good one? According to my own understanding, first analyze his business model and how it is profitable. The first is to publish some information about school recruitment and treatment. On the other hand, most of them are soft advertisements, which are aimed at students at present. At present, most of them cooperate with some outside companies and send some recruitment information, such partners. On the other hand, his group is a group facing a certain field in school recruitment. Then he is a high-end, internet-based group. His group had a relatively small base, but later he focused on a small group recruited by the school, which is constantly changing every year.

? Therefore, judging from the comprehensive evaluation of the three projects, the operation mode of the first project is relatively heavy, far from the trading end. It is more difficult for him to make a conference, but there is no direct trading profit model. The second platform for finding men and women by friendship is a lighter business model. To put it bluntly, it is possible that operators only need to hire two interns and can operate easily. If the word-of-mouth brand can be stabilized, it is a lighter business model. The third is the number of users of the high-end school recruitment interview platform. There is too much traffic every year. For example, there are 1 10,000 users this year, and this 1 10,000 people will graduate next year. We have to think again about whether we can attract 10 thousand users back. Whether it is stock or increment, this is a problem that needs continuous efforts. Whether investing or starting a business, its business model is very important. For investment or entrepreneurship, this is a business model that needs to be considered. For example, some of my classmates did just that. For example, when there is a bug in Baidu's advertising ranking, it made this project according to such a bug. Then this business model is more difficult, and it is difficult to do as much as possible before this bug is fixed in the short term. It's hard to say how big it is. So I chose not to do it with him. Entrepreneurial projects, venture capital projects, venture capital funds, and some secondary market funds all need to be invested, but they consider a business model and a team to a large extent.

? I have been interested in business for many years, so I have read a little about all kinds of books about business, entrepreneurship, venture capital and investment, and have some thoughts. I have come to the conclusion that there are probably three best business models.

? The first is a moat-type company with strong brand effect and great pricing power. Typical representatives are Maotai and Apple. Other competitors want to enter this field, and it is extremely difficult to seize its market. Like Maotai, its wine cellar even has a history of thousands of years. Others want to do it, but they can't find such a wine cellar to enter this market. Its moat is deep. Moreover, this brand, the king of wine, is recognized by many people as Maotai, Apple on mobile phones and Mac on computers. Moreover, apple is also a deep moat, and the system and ecology are its moats. In addition, with the development of economy, this pricing power is increasing, a bottle of Maotai 100 yuan, a mobile phone like Apple, 1200 yuan, and his computer, several hundred yuan. In fact, it has great pricing power, and the pricing power is in hand. So this business model has gone out of a very big company. Like Duan Yongping and Buffett. They all like this kind of company very much. Duan Yongping, for example, likes companies like Maotai and Apple, which can last for ten years at a glance. This can be summarized as moat, good brand and pricing power, which are probably these three.

The second business model is this biscuit-like business model. Typically, like cookies, there is a machine that makes cookies, produces one cookie, and then produces another. The output is the same every day every year. The same process is like Coca-Cola, and the same process keeps printing but not printing. Just push the sales volume well, without much cost of any technological innovation, as long as the printing press is still running. The operating cost is very low, and the main job is promotion. Similarly, there are stores like Aier Ophthalmology and Tongce Medical, as well as Haidilao, if the brand is strong enough. Opening a store can quickly open another store in other cities, and then open another store. For them, horizontal expansion is almost reproducible if it is horizontal expansion. Similar to McDonald's and KFC. Copying and expanding everywhere is actually a very, very good business model. Cookie business model.

? A company that I personally followed before was a new dark horse company with k 12 tutoring in Guangdong. It was just a company outside of learning and thinking, thinking happily. He is an education company, which has developed very strongly in Guangdong recently. His online shop also opened an institution offline, and then opened another institution elsewhere. Starting from Shenzhen, it has gradually expanded to many places, and now it has reached Guangzhou, Jiangmen, Zhongshan and Foshan. When many people consider this project, it is also to evaluate how this expanding educational counseling institution can ensure the teaching quality. To put it bluntly, the expansion process needs the cooperation of various places, high quality and rapid replication to ensure this.

? The third business model was summed up by them, a company called saas attributes. Simply put, it is a business model similar to subscription publishing, which can be understood as one-time use. Users will not change easily, and it is almost impossible to change this business model. Like some software vendors, he used it. Like some companies, it uses some software to support manufacturers. After using it, I dare not change it easily, almost nothing. For example, once some businesses of banks are changed, there will be great problems and there can be no problems. So I hardly dare to change. There is also a property management company, which almost uses the services of that property management company and almost never changes. It is necessary to pay property fees regularly. And this mobile card. Anyway, it's just some attributes, and it won't change after almost using them. For example, there is a great sass company in the US stock market, which I think is the king of saas. It's Microsoft, and it's an annual system fee. Although many people use piracy, on the whole, some systems have to pay every year. Many people, such as office workers, can't change the system. After using this system, they have been using it almost all the time, and they have to renew it every year.

? To sum up, the first of these three business models. This type of maotai apples. Second, the business model of cookies, McDonald's and KFC. The third saas attribute is similar to Microsoft's business model.

? Personally, I am very optimistic about these three business models. Property companies have this saas attribute, which is similar to what I just said. He used it this year, next year and the year after. It may be from 15 to 17. The property is in the golden development stage. Every year is the growth stage of gold. In the golden age of real estate, many houses have been sold, but they have not yet been handed over. His delivery is generally two or three years late, and now many property companies are also listed one after another. That is, many houses sold in the past will be delivered to property management companies in recent years, and the business model of the property management company, the house he owns now, can be charged every year, and he is constantly taking over the house and accumulating management area every year.

? Orthopedics like this spring, I love two orthopedic faucets, both of which are domestic faucets. Consumable materials like this knee joint. Almost all orthopedic consumables in China were imported from abroad in his early years. In recent years, we have gradually advocated domestic substitution and tried to use domestic ones. Orthopedic spring and love are the leading factors in China. Orthopedics also has saas attributes. If they use their orthopedic materials, they will hardly use other brands because these doctors have a complete professional training system and operation system. Many doctors will always use one brand for fear of accidents. Not surprisingly, as Secretary Dong said, it is no problem for the entire orthopedic industry to maintain an annual growth rate of 30%. Then, like this executive in Chun-Li, he also promised super growth, a promise to external investors.

? My friends and I have been discussing what is the best business model for some time. What should be the best business model? After discussion, the above three conclusions are drawn. Another point is the other way around, that is, whether the project can be reversed according to the above three business models, if you want to start a business. If we start a business, we hope to engage in a good business model, instead of choosing some short-term business models in bonus hunter. We hope that it is a good business model, a company that can go far and create long-term value for society. Then let's do a push back. Can a feasible minimization project be inferred from the above three business models?

Let's look back at the things around us, the things we bought. Let's take a look at Maotai to evaluate this variety. In fact, to put it bluntly, there is a moat and the right to raise prices, and the brand is better. There are people around us who look at this business model, but very few. There are shoes, absolute leaders like Nike and Adi. Fashion brand clothes may also count, if there is a certain brand. Watches, but as an entrepreneurial project, are not realistic. Cosmetics and skin care products, such as L 'Oreal and Estee Lauder, may be available. Like some national trends, if there is a certain brand effect, it is relatively consistent.

? The opposite of the second business model must be to find such a business project that can be quickly replicated and expanded. This commercial project meets several conditions, and the most basic model is feasible. A better profit model. Can continue to generate good cash flow. Then you can quickly copy an identical one, such as this Haidilao. Too stupid, including some physical stores, or some small projects online.

? The third business model is the business model of saas attributes. My understanding is that once you use a business model that will basically not change. Then observe from daily life: one is property. Once the attribute is used, it will basically not change and will always be used. Mobile phone card. We look at things and talk about the essence. What is the essence of not changing? On the one hand, he replaced it, and the replacement cost was very high. On the other hand, this thing is irreplaceable. If you change it, something will go wrong. So why are most of them software vendors and suppliers according to that picture? Because many upstream industries use their. It can't be wrong. Once it is changed, if something goes wrong, the consequences will be very serious. Some systems, such as banks, and some large-scale projects must not go wrong. .

? For individuals, the cost of not replacing or replacing is high. Either this thing really can't be changed, and the high probability is related to safety and health. For example, for some children's diet, it is not easy to change after using one thing, such as milk powder. If you are used to giving children good and healthy milk powder, you will not easily change to another unfamiliar milk powder. When it comes to safety and health, you can't just change it. If something goes wrong, the consequences will be too serious.

? Then, after talking about online and mobile phones, including this WeChat and this Alipay, even if there are other more convenient payment tools in the future, the average user will be more exclusive. To put it bluntly, it is the potential safety hazard mentioned just now, which is related to safety. On the other hand. To sum up, why not change the upper line, that is, the replacement cost may be too high. Or this one is related to safety and health.

? This is my personal view on entrepreneurship, business, investment, capital operation, venture capital, finance, and finally a reflection and summary of the business model. At present, this is the conclusion of thinking for the time being, and I hope to have greater progress and deeper understanding in the future. At present, I feel that my understanding of entrepreneurship in the physical industry is still very insufficient. The feeling is that no matter how many books you have read, how much information you have read, how much thinking and discussion you have done. I'm not sure how many chances I have to get a project. The feeling is also in line with my previous cognition. I feel that business is like an ocean, boundless. I feel that any boat can reach the other side. But there are too many infinite solutions, which are endless. It depends on your own cognition and way of thinking. I don't have much confidence in entrepreneurship or primary market investment for the time being. For me, there are too many uncontrollable variables and factors. There are too many links here. If any one link goes wrong, the whole project may not land, and it will be over. At present, my idea is that for investment, we can find the best, some proven and profitable companies. Through these best and best companies, I enjoy the process of growing up to greatness with them, which I am sure of.

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