How to make a real estate poster? Real estate advertising design

What software are the renderings promoted by real estate companies now? Is it AdobePhotoshop? Of course, the buildings inside are generated in 3D, but the posters are not. Many softwares can be used, such as PC and cdr, but AI is generally used. Because it is a vector diagram, the typesetting and printing materials can be enlarged and reduced at will, so this is also the reason why the advertising design requirements of general real estate companies are 3D, and you need to generate 3D pictures yourself (general modeling is provided by other departments, so you can make your own picture paste materials). Then go to PS or AI to synthesize it yourself, because only you know how to put the house in the poster you made. 1. The main types of real estate print advertisements are Fangce.com1. Newspaper advertisements are widely used in the mass media, which are real estate advertisements. The layout space of newspaper advertisements is the carrier of advertising information, and there are two factors that attract the audience's attention. One is the layout area, and the other is the publishing location. The layout of real estate advertisements in newspapers ranges from half banner to full page. The larger the layout area, the higher the advertising attention rate, but the greater the economic expenditure. The position effect of the first edition of the advertisement is the best, while the position effect of other editions of the advertisement is gradually declining, and major newspapers charge according to the actual situation of the advertisement layout effect. Newspaper advertisements are usually designed and produced by computers. The number of screen lines of newsprint film is generally 85- 100 lines. Generally, the screen line for film-making of coated paper is 120- 150. 2. Magazine advertisements Magazine advertisements are generally the media selected by real estate advertisements for specific customer groups. For example, high-end real estate projects often use aviation magazines, and their readers may be potential customers of high-end real estate projects. Magazine advertisements are generally divided into back cover, second cover, third cover, cover and inner page. The attention of advertisements in different layout positions varies greatly. The front cover is the largest, followed by the back cover, followed by the second cover, the third cover and the title page, and then the inner page, with small advertisements and padding advertisements before and after the inner page. If the highest degree of attention of magazine advertisements is listed as 100, then the degree of attention of each page is shown in table 1: front cover, back cover, two-fold, three-fold, bottom-folded middle inner page, partial inner page filling,1095908580757530 ~ 501. Magazine advertisements are usually in color, and movies are in four colors. 3. Loushu Design Loushu is also called sales brochure or real estate sample. Refers to a multi-page bound advertising album, which reflects the real estate situation as a whole. The design format of Loushu is one of the first factors to be considered. There are two formats: regular format and abnormal format (irregular format). The conventional format is calculated according to the number of times the whole paper is folded in half, and the number of formats is doubled every time it is folded in half. For example, folding once is opposite, folding twice is octagonal, and folding four times is hexagonal. At present, the specifications of full-page paper used by domestic printing plants are mostly 787× 1092 (mm), the regular format size for cutting is the basic format size, and the regular format size for cutting full-page paper is 850× 1 156 (mm), commonly known as large format. Table 2: The national standard size groups after conventional format (partial) cutting are sixteen, thirty-two, sixty-four, 787×1092188× 260130×18492×126850. 38+037s abnormal folio is generally difficult to cut, install, fold and bind half-open, and some folio has extra paper edges, which not only increases the man-hour of installing and binding, but also wastes paper and the printing cost is correspondingly high, so it should be carefully selected when designing. Deformities have many specifications for folio. Take 787× 1092 mm whole paper as an example. List the format specifications of Loushu (part) that can be cut by the printing house: Table 3: Loushu (part) format specification format format format format format format format format format format size 10229×305 square format 2162× 21kloc-0. 2165× 20718175× 25423149× 223 square 20 187×207 horizontal 24170×/kloc- The format size smaller than eight quarts is generally called DM, and the format size larger than eight quarts is generally called poster. DM means direct mail, or DM for short. Because DM is a printed advertisement packed in an envelope and distributed to the audience by mail, the size of DM is generally small and folded. In real estate sales, printed real estate advertisements with small format are usually called DM. Poster is English poster, which means notice posted on a post. Chinese defines it as "a flat, large and posted outdoor printing advertising medium". Real estate advertising posters are rarely used for posting, and mainly appear in the form of "flat-sized" posters. Large-scale real estate posters choose to print larger pictures, which increases the visual impact; The elevation and floor plan of real estate are often printed on one plane, which is convenient for sales staff to explain. Loushu and single page are printed matter. In the design, in addition to the size of the layout, paper and printing technology must also be considered. Loushu and sales sheet paper are mainly coated paper, Asian art paper and art paper. Coated paper is also called printed coated paper. It is made by coating a layer of white slurry on the base paper, filling the uneven fiber gaps on the surface of the paper blank and calendering. The surface whiteness, smoothness and smoothness of coated paper are high. Matt paper is matt coated paper, and the printing effect is soft and elegant. Art paper refers to high-grade printing paper with special texture effect or special paper characteristics produced by unique production technology or unique raw material formula, and there are many varieties. Loushu and one-page DM art paper have strong personality and feel noble, but the price is more expensive. Loushu and single-page design paper must also consider the thickness of the paper. The thickness of paper is distinguished by grams per square meter. The greater the grams, the thicker the paper. Loushu cover paper is generally 2 10-300g. The paper for the inside page and single page of Loushu is generally 128-2 10g. Coated paper (Asian coated paper) Coated paper can be divided into one side and two sides. Loushu and single-page printing adopt flat offset printing technology. Plane offset printing is dot quality. For example, color overprinting means that the color of the manuscript is decomposed into four color plates of yellow, magenta, blue and black with different mesh angles and densities through photographic color separation or electronic color separation, and color overprinting is carried out in the form of overlapping and juxtaposition of dots, and special color plates can be added according to design needs. The quality of offset printing can be detected by instruments, and designers of real estate advertisements generally use visual inspection. The standard is: (1) the ink has bright colors and uniform screen depth; (2) The ink is thick and shiny; (3) The dot is smooth, complete, round and free of burrs; (4) It conforms to the original work, and the tone level is even and clear; (5) accurate overprinter; (6) Characters and fonts have strokes and straight lines; (7) The printed sheet is free of wrinkles, oil stains, dirt and fingerprints, and the product is neat; (8) The back is clean and free of dirt; (9) The cutting size meets the specification requirements; In order to improve the effect of loushu and one-page advertisement, the following processes can also be used in printing: anodized bronzing, commonly known as "bronzing". In fact, anodized has silver, red and blue besides gold. The name and signboard of the building in loushu and single page are all hot-stamped with anodized, which can shine and upgrade the grade. Embossed pattern. On the printed paper plane, in order to make the outline of the main graphics and texts more prominent and have a certain three-dimensional sense, a certain height of concave-convex level is imprinted. Relief graphics and texts are generally used for the cover of Loushu to strengthen the display of architectural graphics or building names and logo outlines. Line pressing, also known as "rolling marks", is used for single sheets of paper and is convenient for folding. Composite film, also known as "sticking film". The method is to stick the plastic film on the printed matter through the hot pressing device of the mounter, which plays the role of increasing fastness and moisture resistance. Thin films can be divided into optical films and sub-films. 5. Exhibition board design Real estate advertising exhibition boards are mainly used to hang in sales offices or real estate fairs. The standard exhibition area is 90× 120cm. The bottom plate of the exhibition board is generally KT board or Wantong board (standard size is 90×240 cm), and there are inlaid strips around the exhibition board. The graphic design of the advertisement screen of the exhibition board can be cut by post-it notes and photos, but the common methods are computer design and ink painting. That is, words and graphics are synthesized by computer design, then recorded on floppy disks and sent to professional companies for inkjet output. Ink-jet materials include high gloss photographic paper and matt photographic paper. , with glue can choose, easy to install. The printing accuracy is 360DPI and 720DPI, and the high-quality exhibition board can be printed by computer photos and output digitally by laser, and the printing accuracy can reach 4000DPI. 6, light box advertising real estate advertising light boxes are divided into indoor or outdoor, indoor mainly installed in sales offices, subway stations, airport terminals and so on. Outdoor is mainly installed in streets with heavy traffic. The light box is made of polyester material, PVC material and plexiglass. As the transparent surface of advertising pictures. Fluorescent lamp or neon tube (white) and special spotlight are used as light sources. Advertising pictures of light boxes, commonly known as light films, used to be made by photographic photosensitive printing. Now the more common method is inkjet output, like advertising pictures of display boards, similar to the principle of inkjet printers. The advertising picture is sprayed line by line with a special four-color nozzle, and the ink and fog dots are mixed according to the color separation ratio to form a picture. The materials of advertising pictures are light box composite cloth, light box film and so on. These materials should pay attention to distinguish between indoor light boxes and outdoor light boxes. Choose advertising screen materials with strong light transmittance, high color saturation after inkjet printing and not easy to fade. Screen design is a kind of light box advertisement, which tries to express the main content of the advertisement screen with very bright colors in a transparent situation. 7. Kanban design: On-site Kanban and outdoor advertising signs of the real estate advertising Kanban Division. On-site billboards mainly use the wall of the construction site as the carrier of advertising pictures. The wall of the site fence can be brick wall or wooden board. Outdoor advertising signs mainly choose places with large traffic, from medium-sized to super-large billboards. In recent years, foreign T-shaped billboards with the international standard size of 4.3× 14.6 meters have been introduced on urban elevated roads and some main roads, and the advertising effect is ideal. Kanban advertising surface painting can be painted with pigments and paints, and can also be mounted with the advertising picture output by inkjet printing. Night lighting should be considered for billboards, so that billboards are particularly eye-catching at night and the advertising time of billboards is prolonged. 8. Banners and colorful flags The banners of real estate advertisements can be banners crossing the road, banners hanging on the scaffolding of real estate or the walls of existing houses or straight banners with a large format, and the area of such banners can reach 100 square meters or more. According to the size of the area and the actual situation, the banner adopts ordinary Oxford cloth, reinforced Oxford cloth and polyurethane light box cloth. Printing methods include screen printing, computer lofting and jet printing, and computer jet printing output. Colored flags are generally screen printed with ordinary Oxford cloth. 9, handbag design real estate advertising handbags are mainly given to citizens who come to the sales office or real estate exhibition to facilitate them to carry sales information. A handbag is basically composed of two big sides, two narrow sides and a strap. These different elements must be considered as a whole in the design. Handbags are generally made of coated paper or cardboard with appropriate thickness, and the seams and bottom of the bag should be reinforced, such as lining paper. 10, body advertising design Real estate body advertising includes advertisements inside and outside the body, the main types are taxis and buses. Double-decker bus is the ideal location advertisement. Because this kind of vehicle has a huge body, it can draw a large area of advertising screen. Double-decker bus is like a camel in a flock, with slow speed and high attention rate, and the audience can read the advertising information relatively calmly. The question is about-real estate marketing planning scheme-real estate marketing planning copy of housing policy. Com- Please click:/Articles/Real Estate Planning Scheme for free download-Please click:/Soft Text/How to make a flyer advertisement yourself? You can use ps as a flyer advertisement, but it is more professional. If you can't operate PS, you can refer to the following steps to do it with Tuwangwang, which is relatively simple:

1. Click "Template Library" at the top left of the software to open "Tuwang Online Template Library".

2. Click "Flyer | Poster" in the category of "Tuwang Online Template Library" and select "Flyer" in the subcategory.

3. You can enter keyword search templates in the search box, such as training, real estate, photo studio, etc.

4. Or browse and select your favorite template, and click the favorite template with the mouse.

5. Click "Load this template" to add the template to the working canvas, and click "Load HD map" to get higher quality.

6. Click the picture layer, and in the "Picture Layer Settings" that pops up on the right, click "Change Picture".

7. In the resource dialog box, click "Local file" and select the product pictures stored locally.

8. Click on the text layer and modify the text in the "Text Layer Settings" that pops up on the right.

9. After editing, click the "Save" button at the top left of the software and select the format to save.

Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.