Corporate culture is the core competitiveness of enterprises.

Corporate culture is the core competitiveness of enterprises.

Culture is the sum total of material and spiritual existence created by human beings in the long-term historical development. What is the basis of corporate culture management? People-oriented? The idea of "people-oriented management" is a new management theory, which forms the best management mechanism by cultivating enterprise group consciousness with unified ideals, beliefs, values, behavioral norms and psychological characteristics, building enterprise system culture and material state culture.

Enterprise is an indispensable part of social development and process. As the main purpose of enterprise management, it is to pursue profit, sustainable development and independent brand innovation. Then, under the current pattern of global economic integration, corporate culture is an indispensable part of whether an enterprise can continue to develop in the fierce market competition. I am engaged in the real estate property management industry, and now I will talk about corporate culture as the core competitiveness of enterprises with my own experience.

Whether an enterprise can effectively realize corporate culture management depends on the influence of the unity of corporate culture on each member of the enterprise. If the corporate culture has a strong and profound positive influence and guiding role on every member of the enterprise, every member can generally own and widely accept the group consciousness and institutional culture of the enterprise; Then, this kind of culture is a powerful driving force for the development of enterprises, and it will certainly produce a powerful invisible driving force for the development of enterprises. On the contrary, an enterprise's cultural consciousness is chaotic, and it is difficult to find substantive consistency in multiculturalism. The mainstream subcultures are contradictory, the individual and group consciousness are contradictory, the value norms are not unified, the form is divorced from the essence, and the cultural proposition runs counter to the cultural practice, so it is difficult for an enterprise to develop its corporate culture.

The role of members and groups in corporate culture

As mentioned above, whether an enterprise can effectively realize corporate culture management depends on the influence of the unity of corporate culture on each member of the enterprise. Simply put, it is whether the management behavior of the enterprise is recognized and accepted by employees, and the degree of employees' response to this behavior. Bridget? Vanke? Is it emphasized in the employee handbook? Healthy and rich life, no satisfied employees, no satisfied customers? . Of course, corporate culture is not a commodity or article that can be carried with you. Here are just examples. It is undeniable that employees are the creators of enterprise development and profits, and are an important force to gain market share; Employees are dissatisfied with the internal management of their own enterprises, the complicated interpersonal relationships, the value they create, the respect for their work and the cohesion of their own enterprises. How do they create the best service or product? How can the services or products provided by enterprises satisfy customers? Therefore, corporate culture should be recognized by employees, so that employees can further develop their potential creativity. It is not that managers of enterprises rigidly impose these cultures or ideas on employees through their own will, but emphasize two-way communication and interaction. As far as I know, employees in some enterprises always receive a birthday card or book signed by the general manager every birthday, which reads? I wish you a happy birthday and thank you for your contribution and efforts to the company? Although the commodity value of these things is not too high, the intangible value of this concern is far more valuable and meaningful than the commodities available in the market.

If corporate culture is recognized by employees and plays a role, it will form a higher level of conscious behavior. Of course, this requires a variety of management methods that meet the characteristics of enterprises, such as a fair competitive environment, incentive mechanisms, training and assessment mechanisms. Why? Haier? Can become the world's top 500 household appliances industry? Giants? The title stands in front of China people and the world, in which the values and ideas of enterprises can be recognized by employees, the personal values of China workers can be reflected, and the values of enterprises and individuals can be unified; Let employees be willing to pay for the enterprise, they will consciously find their own shortcomings in the process of work or service, consciously accept corrections, and consciously innovate services. As early as the last century, hierarchy theory (physiological needs? Safety requirements? Social needs? Respect for needs? Self-realization), pointing out that enterprises should pay attention to the needs of employees; If employees have a high sense of identity and belonging to the enterprise, it will form the unity of corporate culture. Therefore, shaping a good corporate culture atmosphere and transforming this intangible value into tangible products or services will play a huge role in the development and growth of enterprises.

On the basis of group roles and member roles, corporate culture plays a deeper team role. The group system model put forward by homans, a management scientist (whose function is to complete the tasks entrusted by the organization, improve the level of members' thoughts, knowledge and skills, and form a new resultant force to meet the psychological needs of members) illustrates the role of the team. Then, how can enterprises form this group atmosphere into a good team spirit culture?

First of all, enterprises should create a relaxed and simple interpersonal relationship. When the interpersonal relationships of employees are complex or even not improved, the complex interpersonal relationships they deal with every day cannot form a strong synergy. As enterprise managers, we should fully create a team atmosphere of corporate culture. Many enterprises have set up organizational forms of committees, such as? Staff Committee? 、? Technical Committee? This is a good way to create a team atmosphere and form a culture from team awareness to spontaneity, which is to achieve the purpose of resource sharing from the perspective of management. As far as the unit I am engaged in is concerned, there are actually quite a lot of talents in some enterprises, and the proportion of corresponding professionals and even graduate students, doctors and MBA degrees is also quite large. It should be said that there will be certain market competitiveness, but on the contrary, the big reason is that enterprises have not created a culture of teamwork and formed a joint force, and functional departments and business departments have formed a phenomenon of fragmentation.

Secondly, whether the best team can be assembled depends on whether the team is harmonious, whether the team members get along well and so on. What if one of the team members thinks? Nobody cares about me, and everyone cares about each other? Or they are angry with someone in the team, or they can't stand the management style of the team operation, so they won't work hard and lead well with others. As a result, the performance of the whole team was weakened. Then, as a manager or department head, we must dredge and coordinate this relationship and improve improper management methods in time, improve individual team consciousness and form team culture concept.

Ensure a smooth corporate culture environment.

The purpose of communication is to let the other party know your thoughts or ideas clearly, gain knowledge, or find out similarities and differences, or find problems and solve them. What should corporate culture emphasize? Communication? Imagine, maybe we have many questions and opinions at work or in conversations with customers. These questions and opinions are not about who is right or wrong. A big reason is that we don't see things from each other's point of view. Communication doesn't have to achieve the goal, but communication needs to be able to find similarities and differences, and then find problems together and solve them together. Therefore, whether the internal communication of the enterprise is smooth or not will indirectly affect the communication of external customers. Therefore, enterprises should provide a good communication platform and form a good communication atmosphere.

The atmosphere of communication is not limited to top-down communication, and only the leaders have the final say. With the continuous refinement of specialization and information diversification, it is difficult for competent managers to control the lifeblood of enterprises without establishing horizontal, vertical and multi-level communication. Then we advocate this diversified communication, which requires enterprises to create a good communication platform, form this diversified communication into a culture, and improve the participation of employees. If there is a smooth communication channel and a good communication atmosphere, we will arrange the work, and the employees may take the initiative to give you feedback on the completion, and the difficult problems in the process will seek the assistance or guidance of others or superiors, thus greatly improving the work efficiency.

The service industry, in particular, is highly transactional, complex and service-oriented, and needs a good communication atmosphere. Many enterprises not only advocate diversified communication in content, but also establish good external communication channels, such as regular meetings, regular heart-to-heart talks among employees, general manager reception days, comments and suggestions mailboxes, and the establishment of network communication networks.

Playing a good corporate culture communication atmosphere is not limited to business communication, as we mentioned earlier? What is the role of members? So is communication, now? People? The needs of physiology, safety, socialization, respect and self-realization. People are not like running machines, but they have thoughts. The main object of communication is people. Through communication, employees' emotions can be stabilized, cooperation can be achieved, and misunderstandings can be eliminated.

The Role of Corporate Culture in Talents

It can be said that having a reasonable staffing and giving full play to the role of talents will be an important core competitiveness of enterprises. Can everyone complete the task well in their work, and can the imported people play a role? I think it is not only the salary mechanism, but more importantly, whether there is a development platform for fair competition and whether it fully reflects the value of self-realization. This is the important role of corporate culture.

With the continuous improvement of the market economy system, under the national macro-control, enterprise management has become a meager profit. Only by giving full play to the role of talents and creating business profits and brand effects can we enhance market competitiveness. Under the premise of the same position and salary between enterprises, the key to who can retain talents and play their role lies in whether there is a difference between the value of enterprises and the value of individuals, and whether this difference has been improved. Otherwise, employees can only play the most basic role. How much does the boss pay? There is no initiative, enthusiasm and initiative at all, which even leads to brain drain. On the other hand, if an enterprise has a good corporate values to guide its employees, an upward environment and opportunities to play, it may make more contributions to the enterprise and even create unexpected value in addition to completing the tasks that employees should complete. Because the enterprise can give him a sense of identity, the value can be well reflected and played.

What do many corporate cultures emphasize? Employees first? , for example? Vanke? Why can such a company's team create such a good performance? There is no doubt that enterprises have a group of responsible and dedicated talents. Enterprises emphasize dedication and hard work, respect the efforts of employees, and their efforts will be rewarded and recognized; Enterprises encourage employees in many ways, give them care and help, and make employees realize their goals and values through good training mechanism and mental career planning; Enterprises have a fair competition platform and advocate a cultural atmosphere of both competition and cooperation; Employees get happy work and life in a relaxed atmosphere and simple interpersonal relationships.

The Role of Corporate Culture in Occupation

As far as the execution of corporate culture is concerned, we can think that horse-drawn carriages were the main means of transportation in ancient China. Firstly, the story of two grooms is introduced: a businessman consigned two batches of goods with the same weight from the same place at the same time to a man named? Masudov? And another one called. Mazdif? People were transported to the same port. As a result, Masood? Than? Mazdif? Arrive one day in advance and load the goods on the cargo ship. From then on, the businessman entrusted all the goods to him for transportation. A long time? Mazdif? If you can't find a business, just ask? Masudov? Sorry, my horse is as strong as yours, and your carriage runs faster than me. Masudov? Tell him? I not only give the horse enough food every day, but also spend a lot of time playing, talking, chatting and even sleeping beside it every day. Did you listen? Masudov? After the word? Mazdif? Still following? Masudov? He did as he said, and soon his carriage ran very fast and his business increased. Finally, he concluded that horses have feelings like people.

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