How to be a good property consultant?

Property management enterprise manager

(1) fully embodies the management of enterprises as a profession;

(2) Emphasize that professional ethics is the survival criterion of professional managers;

(3) Highlighting that owners, customers and users are eternal direct objects of professional managers;

(4) clearly aim at maximizing the profits and social benefits of enterprises;

(5) It is clear that the price (income) of professional property management managers depends on the market, enterprise demand and its evaluation, professional managers' personal ability, prestige and influence;

(6) Property management professional managers and employers adopt the form of contract, which should clearly define the responsibilities, rights, benefits and effectiveness; According to the level, it can be divided into two categories: property management, enterprise management and property management services. Such as property management companies, management offices, project managers registered professional managers of property management; For professional managers of property management companies and residential property management offices (service centers). Professional ethics should fully reflect the legal system, dedication, integrity and other important contents. Its training courses include: introduction to management, strategic management, human resource management, marketing, capital operation, financial management, enterprise competitiveness, real estate laws and regulations, property management laws and regulations, economic law, professional ethics and professional quality. The comprehensive quality of professional managers of property management should reflect the consciousness of market, competition, innovation, risk, customer, service, leadership and global.

When formulating the qualification evaluation standards for professional managers of property management, we should focus on the basic core competence elements:

(1) strategic control capability;

② Capital operation ability;

③ Management decision-making ability;

(4) legal applicability;

⑤ Effective learning ability;

⑥ Overall leadership;

⑦ Ability to control the international market;

⑧ Ability to innovate ideas and concepts;

Pet-name ruby ability to cultivate corporate culture;

Attending to establish management team and communication skills. At the same time, the quality standards of property management professional managers should be in line with international standards, such as personality measurement, to understand the comprehensive situation of individual emotional stability, social adaptability, personality tendency (introversion and extroversion), thinking and leadership. According to these conditions, we can understand and judge what kind of job an individual is suitable for; Personal interest measurement can understand the psychological needs of testers, including achievement needs and performance needs, so as to understand the possible situation of personal behavior. There is also a sexual orientation assessment, which analyzes the subjects' cognition and preferences, career motivation and personal status.

The detailed deconstruction of the quality standards and core competencies of professional property management managers is as follows:

Strategic management ability:

(1) the ability to analyze the living environment of enterprises;

(2) the ability to comprehensively process intelligence information;

(3) Clarify and convey corporate vision and mission capability;

(4) the planning ability of enterprise goals;

(5) Ability to set goals and strategies;

(6) the ability to organize the formulation of enterprise development strategies;

(7) the ability to cultivate the core competitiveness of enterprises.

Business decision-making ability:

(1) comprehensive analysis ability of the market;

(2) the ability to make business plans;

(3) the ability to choose a business plan;

(4) the ability to create and seize market opportunities;

(5) the ability to integrate social resources and enterprise resources.

Human resource management ability:

(1) The organization's ability to make human resource planning;

(2) the ability to keep the dynamic balance between supply and demand of human resources;

(3) the ability to identify, cultivate and rationally use talents;

(4) the ability to authorize and develop guidance;

(5) Performance evaluation ability.

Innovation ability:

(1) innovative thinking ability;

(2) the ability of conceptual innovation;

(3) organizational innovation ability;

(4) technological innovation ability;

(5) institutional innovation ability;

(6) service innovation ability;

(7) cultural innovation ability;

(8) communication and innovation ability;

(9) Market innovation ability.

Market development ability:

(1) Ability to accurately grasp market information;

(2) accurate market positioning ability;

(3) Casting and enhancing brand ability;

(4) Cultivating the ability of emerging markets;

(5) Develop potential market capabilities.

Internal collaboration and communication skills:

(1) persuasive, influential and appealing;

(2) The ability to motivate, manage and restrain subordinates;

(3) the coordination ability of management functions;

(4) communication skills;

(5) expressive ability;

(6) teamwork ability.

Public relations coordination ability:

(1) Ability to communicate and cooperate with the government;

(2) Ability to communicate and cooperate with the media;

(3) Ability to communicate and cooperate with the community;

(4) Ability to communicate and cooperate with shareholders;

(5) Ability to communicate and cooperate with customers;

(6) Ability to communicate and coordinate with cooperative organizations.

Contingency and crisis handling capacity:

(1) environmental adaptability;

(2) Adaptability to policies;

(3) Adaptability to the international situation

(4) the ability to correctly understand the crisis;

(5) the ability to deal with emergencies and solve crises;

(6) Seek the reliable ability to carry out the plan.

Enterprising spirit and risk awareness:

(1) Keep forging ahead, be brave in meeting challenges and be able to take risks;

(2) Predicting risks and eliminating risks;

(3) Correctly handle the dialectical relationship between risks and benefits; (4) Understand risks as development opportunities.

Market awareness and market orientation:

(1) All marketization;

(2) Understanding the industrial structure and characteristics of industrial development can predict the industrial development trend;

(3) Have market insight and be good at taking advantage of market opportunities;

(4) Be good at developing market resources.

Self-management consciousness:

(1) self-confidence and self-affirmation;

(2) Self-discipline and self-control ability;

(3) Be objective and fair, be honest with others, unite and cooperate, and respect the rules;

(4) Effective time management;

(5) Rational distribution of intelligence and physical fitness;

(6) Establish and manage your own good mental model;

(7) Pay attention to personal credit management.

Dedication and due diligence:

(1) Be conscientious and loyal to professional roles;

(2) Set an example and have a strong sense of professionalism and social responsibility;

(3) Maintain a positive and enthusiastic working attitude.

International consciousness:

(1) Good at developing international cooperation resources and designing and organizing international strategic alliances;

(2) Being aware of international competition;

(3) promoting the internationalization of enterprises;

(4) Be good at capturing international business opportunities.

Moral integrity system of professional managers in property management

While constructing the system of professional managers of property management, we should also strive to construct the credit mechanism and system of professional managers of property management. As a professional manager of property management, one should first have a good professional ethics, establish a good personal credit, be responsible for shareholders and owners, be loyal to the enterprise, and strictly observe the business secrets of the enterprise. These are the most basic professional ethics and personal credit that a professional manager of property management should have.

In China, professional managers are just emerging, and they still lack a perfect credit evaluation system and performance tracking system as in developed countries. On the one hand, enterprises need to introduce professional managers, especially senior professional managers in charge of overall management, on the other hand, they are worried that improper employment, especially in key positions, will cause irreparable losses. Among them, social intermediary organizations can play an active role in the construction of credit evaluation system for professional managers. For example, social intermediary organizations can provide training guidance, recommendation and tracking records for professional managers, thus establishing a relatively complete credit file and performance tracking system for professional managers, providing comprehensive and objective evaluation for professional managers and providing valuable services for employers and professional managers' career development.

In foreign countries, professional managers' trade associations, on the one hand, carry out a lot of work on behalf of members' interests, on the other hand, restrain members' behavior and implement strict industry self-discipline. For example, the California Institute of Accountants, the largest industry organization in California, has 30,000 members, and its "Outstanding Service Award" is awarded once a year to those outstanding people who provide long-term outstanding services to enterprises. At the same time, if the association finds that some members violate the industry norms, it will take corresponding punishment measures, such as canceling membership and prohibiting employees from working in this industry. This kind of punishment is very effective, and it will be difficult for non-compliant members to gain a foothold in this industry. The establishment of credit mechanism and system for professional managers of property management in China can be used for reference.

Of course, for personal property management professional managers, even the best credit mechanism and system may not work, but the core depends on the personal accomplishment of property management professional managers. Because people are different, they are also people and have different moral qualities. No matter how external forces instill moral quality and personal accomplishment into professional managers, it still cannot completely solve the moral problems of every property management professional manager. Therefore, shareholders or enterprises should pay attention to moral quality when choosing professional managers, and should really use people with high moral standards, not just capable people. There is no shortage of entrepreneurs and people who want to be bosses in China, but there is no shortage of ethical professional managers who are willing to serve their bosses faithfully. The development of China's property management industry and property management enterprises will largely depend on the moral level and professional quality of professional property management managers.

Analysis on the System Promotion of Professional Managers in Property Management

Compared with the development of professional managers in developed countries 100 years, professional managers in China can only be said to be in the initial stage. It is the emergence of real managers, after 1978 reform and opening up; The first appeal for the professionalization of managers began in the late 1980s. 1994 "company law" was formally implemented, which provided a legal basis for the professionalization of managers. After China's entry into WTO, the call for professional managers is unprecedented. The idea of introducing professional managers into the property management industry was published in the industry after 2002. Therefore, it is necessary to analyze the promotion of the professional manager system of property management.

1. The government should formulate standards for professional managers in property management and relevant supporting laws and regulations, formulate measures for the management of professional managers' qualification certificates, advocate the implementation of the registration system for professional managers in property management, and support the establishment of a standardized professional manager market. The state and various provinces and cities have set up a steering committee for the evaluation of professional managers of property management, which has conducted an all-round inspection from both theoretical and practical aspects. After strict examination and evaluation, it has issued a practice certificate for professional managers of property management.

2. At present, there is no authoritative professional manager qualification certification agency in China. Although the relevant ministries and commissions have recognized the importance of establishing professional manager system standards, and even some departments have included the establishment of professional manager system standards in their work plans and organized their implementation, on the whole, there is still a lack of relevant professional standard systems and professional qualification certification and promotion systems that meet the requirements of market economy and enterprises. From the development trend and in the long run, this work should not be the function of the government. Only by vigorously developing social intermediary organizations and establishing a professional manager standard system that truly meets the needs of Chinese enterprises can we promote the formation and development of China's professional manager class. Therefore, the government should guide and support the social intermediary organizations of professional property management managers. Social intermediary organizations explore the establishment of professional manager training system and growth mechanism through learning and research, drawing lessons from foreign advanced experience, and strive for project approval.

3. The government should encourage some colleges and universities to set up professional property management managers to train professional property management managers through training courses. At the same time, support the provinces and cities with mature and qualified property management to establish property management professional manager training colleges and bases. According to the teaching staff and teaching level of universities, training colleges and bases, including the length of study time and the training categories approved by the government, the qualification certificate of professional managers of property management is awarded.

4. Clearly define the rights of registered property management professional managers, so that they have extremely high gold content. To enable them to be employed by property management companies to carry out property management-related businesses, including full-time care services for property management, consulting services for property management consultants, and participating in bidding for property management projects; Employed by the owners' committee to carry out property management-related business, including property management consulting; Set up a property management enterprise and a property management manager's office to carry out business related to property management, including full-time nursing services, consulting services, education and training services, participate in bidding for property management projects, plan property management enterprises and property management projects, and witness the property management activities among property management enterprises, real estate development enterprises and owners' committees as a third party; To provide management service guidance and supervision for the property management projects of the unit where the professional property management personnel work;

5. For property management enterprises, the recruitment and training of professional managers in property management should be placed at the height of enterprise development strategy, and the training of professional managers should be included in the planning of human resource development and human capital management; Innovatively carry out the theory and ability training of professional managers, and improve the lifelong training consciousness of professional managers' self-learning.