654.38+500 million white-collar workers are boiling: SF made a takeaway and successfully recommended a customer to send it to 500 yuan.

Caught off guard! "Express Brother" SF suddenly switched to take-out!

Moreover, in order to promote the newly launched corporate group dining platform "Shi Feng", SF Express changed its previous "low-key" style and threw out 5 million yuan at once: as long as you successfully recommend a company to become a "Shi Feng" customer, SF Express will send you 500 yuan until all 5 million yuan is sent out!

Faced with this almost inhuman interest temptation, 65.438+0.5 billion white-collar workers can no longer remain reserved and have "blackmailed" company leaders: employees order food and order "rich food"!

Therefore, although Shi Feng was launched less than a month ago, it has maintained a high popularity among white-collar workers all over the country.

At present, nearly 100 well-known catering enterprises have settled in the "Shi Feng" platform. Please pay attention to the wording. The well-known catering enterprises mentioned here include Dicos, Kungfu, Yoshinoya, Domino's, Yunhaiyao, Xibei and Zhou Heiya, with a valuation of about 654.38+00 billion.

Being a corporate group meal is so delicious, it is still familiar to SF! Still familiar with the service!

In the impression of many people, corporate group meals are synonymous with group buying and low-cost and slow service. After "having enough to eat and wear" enters the market, this fixed cognition will soon change.

Quick: only do short-distance errands and deliver goods to your door.

Waiting for a meal is too long, which is the biggest pain point of the current take-away service, while Shi Feng only does short-distance errands to deliver food, which is similar to flash delivery, ensuring the timeliness of take-away delivery-don't underestimate this point, if Shi Feng accumulates the reputation of timely delivery, it means solving the chronic disease of slow delivery that all other platforms have not solved before, and customers will definitely defect and will.

Excellent: Well-known brands are the main brands in Shi Feng, which ensure the quality of food.

Every year at the 3 15 party, a group of take-away merchants are exposed to unlicensed and irregular operations, and many facts disclosed make many people feel shocked; The merchants on "Shi Feng" are mainly well-known catering brands, especially some brands owned by listed companies. The operation is standardized, and it will definitely be much more reassuring to eat.

So on the surface, "Shi Feng" is an enterprise ordering platform built by Shunfengcheng, which provides collective catering for employees in the catering market of enterprise groups.

But what SF really wants to do is to take advantage of its advantages in distribution, channels and online operations. And through differentiated superior services, the next catering traffic entrance is in your own hands, which poses a substantial threat to the take-away platforms such as Meituan and Hungry!

SF's plan in the corporate group meal market is profound!

What are the chances of success?

So, what are the chances of success?

Let's start with the bright side.

First of all, as mentioned above, SF Express has its own advantages in logistics, online operation and channels, and can provide differentiated superior services, which is an important condition for "ample food and clothing".

Secondly, the domestic group meal market is too big. Who doesn't want to win a piece of ambitious people?

The data shows that in 20 19, the group meal market in China has exceeded10.5 trillion yuan, accounting for 33% of the 4.6 trillion catering share. This mountain is also known as the last "virgin land" in the catering market, because it is one of the areas that are least impacted by the Internet at present, and it has maintained a very high growth rate. Its large scale and rapid growth, it is no wonder that it not only makes many diners excited, but also makes SF Express eager to try.

And the group meal market is the most profitable category, no one.

For any enterprise, its ultimate dream is to achieve large-scale operation: from one company to multiple companies, from one category to multiple categories, from ordinary companies to listed companies, from domestic brands to international brands ... and in the group meal market, large-scale operation is a normal state. For example, if you win a school canteen, all the students are your customers. Even if the unit price of the product is not high, because the scale is large enough, you will still make a lot of money after one year.

In a bad way.

First of all, everyone knows that the group meal market makes money, but most people really can't get this resource. For example, now all major schools have become the same body of specific interests, and it is difficult to squeeze in. Corporate group meals are also faced with this situation: it is difficult not only to convince employees, but also to win the leadership of enterprises, and the property management agrees to enter the venue.

Secondly, in the field of corporate group meals, SF faces many powerful opponents.

In fact, many takeaway platforms have already settled in before the "rich food". For example, if you are hungry, the "Anxin Enterprise Group Meal" has been launched nationwide. At present, more than 9,000 restaurants provide meals; The "Safe Working Meal" activities initiated by Meituan in Shenzhen, Shanghai, Beijing and other places have already become the most beautiful scenery since the enterprise resumed work. How easy is it for Shi Feng to get a slice of these platforms?

Third, there are more difficulties to overcome in making corporate group meals than expected.

On the one hand, the cost of corporate group meals is very high, even if there is no certain strength, there is no chance to enter; On the other hand, it is difficult to estimate the actual number of consumers every day, which is easy to waste resources. In addition, enterprises will try their best to lower the price when ordering food, and it is difficult to make ends meet: if something goes wrong, it may cause great losses.

Therefore, for SF, the group meal market is both an opportunity and a huge challenge.

Break through yourself, or you will be abandoned by the times!

However, no matter what the result is, SF Express, which has done such a good job in delivery, still gives us a revelation: a person, a company, must not set itself to death, but need to constantly break through itself and find new possibilities.

Like Huawei, SF has a strong sense of being prepared for danger in times of peace. Therefore, although SF has been occupying the position of "the first courier" in the field of private express delivery for many years, SF has been desperately "tossing" itself in recent years: constantly breaking through the border and constantly looking for new growth space.

So we can see that hackers, SF Express, Fengsheng and other projects are constantly emerging, constantly breaking through the imprisonment of the express delivery industry.

If before this, SF Express in the same city was still expanding deeply in the express delivery business, then you know that SF Express is no longer a traditional express delivery company since it has a "rich food" project.

As long as it is not illegal, you can do anything and want to do everything well. This is a real cross-border robbery!

Ma Yun said that this is an era of cross-border robbery.

In the past two years, the chewing gum of Green Arrow Supermarket could not be sold, not because of Yida, but now people don't look at the chewing gum on the shelf next to them when they queue up to check out, but brush WeChat on their mobile phones;

Many years ago, IKEA successfully opened a restaurant in its home supermarket. As a result, we made annual sales of 1 more than 100 million in China, accounting for 10% of the whole marketing of IKEA China!

Please remember: in the era of cross-border robbery, it is never your peers who kill you! Because people only see the lightning and thunder when the rainstorm comes, but they never ask when it will start cloudy! (This article comes from the Internet.