After returning to normal life, where should community group buying go?

The epidemic situation gives the team leader the best opportunity, and the most critical and initial step to complete community group buying is the accumulation of community seed users.

Dozens of hundreds of WeChat groups have been established, and with the help of "repurchase rate", the high initial customer acquisition cost has been continuously diluted to complete self-help.

During the epidemic in Shanghai, other channels were closed, and a large number of people who participated in group buying poured in, making the cost of obtaining customers for the first time very low. At the same time, it solves the most important and fatal part of community group buying: trust.

The process of trust cultivation is very difficult, which requires the accumulation of time, the investment of funds, the quality of products, the impression given by the group, the quality of services and so on. These details will affect users' trust in group buying.

The epidemic situation in Shanghai has saved money for users and enhanced their trust. If we want to develop continuously in the future, we must strengthen the trust of users and retain seed users.

Solve inventory and logistics problems

The big platform uses the traditional supply and marketing chain, and the general process is "brand-distributor-wholesaler-retailer-consumer".

Community group buying is "consumer-group owner-group buying platform-brand vendor", that is, consumers have a certain supply after demand, which reduces the stay time of goods in the channel.

In the community, you don't have to worry about inventory problems, especially fresh, hard-to-preserve and hard-to-store products such as fresh food, vegetables and fruits, and you don't have to worry about inventory rot and short shelf life in a short time.

Taiwanese businessmen in Daping, such as Taoxianda in RT Mart, have a limited number of goods that can be delivered in a single day based on individual needs, and at the same time, they have high requirements for the number of delivery personnel.

Community group buying takes the community as the unit, and the demand is large-scale. Large-scale door-to-door delivery can be carried out in special periods, and it is usually agreed to pick up the goods at home, which not only saves the courier manpower, but also saves the store rent. It can be said that the community has solved the inventory problem and the community has solved the logistics problem.

Privatize users and build strong trust.

Recently, there is a hot word on the Internet, private domain traffic. The focus of private domain traffic is community operation. Private domain is the freely controlled, free and reusable traffic owned by brands or individuals.

The users of the big platform belong to the platform, but the users operated by the community belong to themselves. The platform manages the relationship between goods and people, while community group buying is ultimately the relationship between people.

Now people mainly socialize through WeChat.

Establishing a community in the form of WeChat group has advantages and disadvantages. Advantages are low threshold, fast communication and direct feedback, but disadvantages are also obvious. A bad news may make the whole group useless, and bad news can easily affect people around.

Only by ensuring product quality and building deep trust with users can we not be defeated by the big platform.

For the head of the delegation, it is necessary to make full use of the advantages of the association and set high standards for themselves at all times to ensure the quality of products. In short, details are important and trust is the key.

All business models will eventually return to products and services. Community group buying is based on the trust of the community leaders, and it is not only the products but also the services of the community leaders that impress users.