Three ministries and commissions jointly promote the construction of "child-friendly" cities. Can material enterprises seize the "new blue ocean"?

Recently, the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, and the Office of the Working Committee for Women and Children of the State Council jointly issued the Guidelines for the Construction of Child-Friendly Space in Cities (Trial) (hereinafter referred to as the Guidelines), proposing to promote the construction of child-friendly space from the perspective of "1 meter height".

So, what is the guiding significance of this policy in the process of urban renewal in various places? Compared with community pension, property service enterprises (hereinafter referred to as "property enterprises") have not made much progress in child care. How to make up this short board? In the process of strengthening infant care services in various places, how should developers and property companies actively embed themselves in this "new blue ocean" to seek a breakthrough?

The guidelines point out that the construction of child-friendly spaces should be promoted at three levels: city, block and community.

Promoting the construction and transformation of urban public space from the perspective of "1 m height"

The Guidelines propose that children's perspective design of "1m height" should be promoted on the principle of public welfare, taking into account the needs of special children groups, and the construction of child-friendly spaces should be promoted according to age and needs, so that children can enjoy convenient, comfortable and inclusive facilities, spaces and services fairly.

Specifically, the guidelines clearly point out that the construction of child-friendly spaces should be promoted at three levels: city, block and community. The key work includes the "child-friendly" transformation of public service facilities, road space and park green space, and the construction of off-campus activities and entertainment facilities.

Among them, the block level is connected with the 15 minute walking range and the urban street management service range, focusing on improving children's public service facilities, activity venues, slow-moving systems and learning path networks, and building a child-friendly block space; The community level is connected with the 5- 10 minute walking range, and the urban community management service range is connected. Service facilities, playgrounds and walkways that meet the daily needs of infants and preschool children give priority to meeting children's daily basic needs.

From the perspective of related facilities, the construction area of each child care service facility should not be less than 9 square meters; Kindergarten construction area should not be less than 2200 square meters, land area should not be less than 3500 square meters; The area of children's playground in new residential area should not be less than 100 square meter; The new community should build a multi-functional sports ground of not less than 800 square meters.

At the same time, the concept of "child-friendly" is mentioned in the policy, especially the content of "child-friendly" transformation of public service facilities. The Guide proposes to give priority to the "child-friendly" transformation of public service facilities such as education, medical and health care, child welfare, book reading, exhibitions and artistic performances, and sports in combination with children's characteristics and growth needs. Improve the construction of child care service facilities and build a platform for children's social interaction.

In this regard, Niu, general manager of the Property Division of the Central Reference Institute, said that this policy clearly proposed a "child-friendly" transformation, which can effectively raise the temperature of the city, improve the content of urban renewal, and increase residents' happiness.

The concept of "child-friendliness" should be incorporated into community planning and urban renewal.

In fact, for a long time, China has made relatively slow progress in the construction of supporting facilities for children's space, and neglected the demands of children as a group in the construction of infrastructure, activity venues and other places. In contrast, before, all parties paid more attention to providing for the aged and adapting to the old, especially at the property level, and constantly explored the landing mode of "property pension".

Xiao Yunxiang, a senior analyst at Tongce Research Institute, pointed out that although some places have been promoting the construction of child-friendly spaces, the publication of the Guidelines is more conducive to establishing the direction of promoting children's space construction at the national level. "Only with a unified direction can we promote the construction of child-friendly spaces in various places from the aspects of standardization and standardization."

It is worth mentioning that, in the industry's view, the concept of "child-friendly" urban construction put forward in the Guidelines is very enlightening for housing enterprises. "In view of the introduction of the two-child and three-child policy and the subsequent adjustment of the family structure, especially the emergence of children's education and entertainment during the epidemic, it is urgent for all departments and enterprises to pay attention to such policies. Especially in housing and community planning, urban renewal and transformation of old communities, it is necessary to actively introduce such facilities and services. " Yan Yuejin, research director of the think tank center of Yiju Research Institute, said.

Yan Yuejin also pointed out that this policy has clarified the promotion process at three levels, especially at the community level, which is the focus of housing enterprises at present. Follow-up real estate enterprises should actively carry out the construction of such service facilities in combination with the size of the community population. In addition, the concept of "child-friendly" is mentioned in the policy, especially the "child-friendly" transformation of public service facilities, which also needs to be introduced in the process of urban renewal in various places.

"Child-friendly" property services still have room for development.

Undoubtedly, as one of the industries that have the closest contact with urban residents, it has its inherent advantages to provide "child-friendly" services within its business scope to meet the needs of owners. While improving the happiness of community owners, it can also effectively improve service satisfaction.

At the policy level, relevant departments have issued a number of policies to encourage material enterprises to develop diversified life services. For example, on July 13, 2003, the Ministry of Housing and Urban-Rural Development and the National Development and Reform Commission jointly issued the Implementation Plan for Peak Carbon Dioxide Emissions in Urban and Rural Construction, encouraging property service enterprises to provide home-based care, housekeeping, child care, fitness, shopping and other life services for owners.

In this context, at present, material enterprises are expanding value-added services of community life around people's diversified needs. For example, taking the whole life cycle of "minors, middle-aged people and the elderly" as a clue, we will create "all-age" diversified services for different groups such as children, adolescents and the elderly, and lay out areas such as child care, parent-child, retail, beautiful life and old-age care to meet the specific needs of people of different ages.

Among them, there are many practices in the work of "child care", such as Greentown service, which promotes the early childhood education business by means of acquisition and self-incubation, and develops cultural and educational services as an important part of its park services. In addition, there are also many entities that practice in the field of children's community education.

But on the whole, the work of "adapting to children" in material enterprises is still in its infancy, and there is still a lot of room for improvement. As Yan Yuejin said: "In contrast, property companies have not made much progress in child care, and this shortcoming needs to be filled. The policy also clarifies that the supply of infant care facilities should be strengthened according to local conditions, and existing public facilities can be used to carry out family parenting guidance. This is enlightening for property enterprises. They can actively pay attention to such needs, build a bridge function, and add new services to the parenting needs of community owners. "

How do enterprises set foot in the field of "suitable for children"?

In the view of Jaco, dean of the Branch of 58 Anjuke Real Estate Research Institute, the improvement of child-rearing service is an important embodiment of the responsibility of child-rearing from family to socialization. We should ensure the quality of child care service through high standards, strict requirements and perfect supervision mechanism, so as to really reassure caregivers and let children grow up healthily. For entity enterprises, especially large entity enterprises, it is one of the paths they can explore in the field of "child-friendly" community at present to standardize and strictly demand a number of exemplary care institutions through brand effect and build their own brands with high quality and good reputation.

However, according to Lin Zhiwei, the chairman of Jiangsu Sansan Dejiu Property Service Co., Ltd., the space of property services in child care is limited, because there is no support in terms of child safety, space utilization and return on investment. And property services can make a difference, mainly in cultivating children to be close to nature and interactive entertainment. For example, set up a "cognitive garden" and a "one-meter vegetable garden" in suitable venues in the community to help children identify common animals and plants; Rebuild children's play and interaction places in suitable outdoor venues to facilitate centralized activities and safety supervision; Create children's reading rooms and children's cultural corridors on overhead floors, corridors and vacant properties for children to learn and communicate and display community children's literary and artistic works. In addition, developers can appropriately increase relevant facilities in the planning and supporting of the park, such as "parent-child park" and "trail for the young and the old".

Li Yanjie, research director of Han Yi Institute of Physics, also expressed a similar view. In his view, the promotion of "baby-friendly" public services is very limited for material enterprises. Developers and materials companies need to do a good job of supporting software and hardware in the early stage if they want to embed in this field. On the basis of, it is possible to promote.

In addition, Li Yanjie pointed out that compared with providing for the aged, providing for the aged is a highly professional and safe business, and the entity enterprise may not have this ability at present. What we are doing now is to provide community space and set up community classes.

Looking forward to the future, in Niu's view, in order to participate in the "baby-friendly" work, property enterprises should not only optimize the community environment, but also take into account community transformation and security. Therefore, property companies need to further improve their professional skills.

Considering the particularity of children, Xiao Yunxiang suggested that in the field of "child-friendly" services in the community, government guidance, supervision, standardization and market operation should be adopted to promote the development of the nursery industry. From the specific practices of entity enterprises, first of all, in terms of service and operational capabilities, entity enterprises need to gain the trust and support of owners, which is the premise of developing child care business; Secondly, in terms of business development, entities with strong operational capabilities and financial strength can incubate their own teams. From the perspective of "specialization in technology", cooperation with professional third-party institutions is also a good choice.

Beijing News reporter Zhang Xiaolan

Editor Yang proofreads.