Summary of the management Committee's work in the first half of the year and thinking in the second half.

Summary of Management Committee's Work in the First Half of 20XX and Thinking in the Second Half.

In the first half of 20xx, under the correct leadership of the district party committee and the district government, the management committee of xx Creative Zone closely focused on the target orientation of "a prosperous and fashionable new district" proposed by the district party committee and the district government, adhered to the target direction of "transformation and upgrading" and "promotion of major projects", based on improving the cultural environment, catalyzing the creative market, helping the development of enterprises, and with the help of the platform of the 9th China International Cartoon & Animation Festival Branch, continued to launch the cultural marketing brand, and promoted and integrated the Baby Street project in Baby Lane. Now, the summary of the management committee's work in the first half of 20XX and the working ideas in the second half are reported as follows:

Summary of work in the first half of 20XX year

First, adhere to cultural orientation and improve the neighborhood environment.

Leading the format and strengthening the aggregation effect of block culture. The format adjustment of Zhongshan North Road promotes agglomeration with culture. Based on the principle of being more operational, scientific, reasonable and detailed, the CMC further clarifies the orientation of business forms, emphasizes the guiding role of culture, focuses on the development of intangible culture, art trading, creative customization and other atmosphere formats, expands the magnet effect of block brands, and promotes the development of block creative agglomeration. Under the active guidance of the Administrative Committee, the cultural and creative enterprises in the block constantly improve their cultural taste and innovate modern service models.

First, the creative customization format is in the ascendant. Creative concept stores are changing the marketing model of block businesses. D2C International Designer Concept Store brings together more than 30 international and domestic fashion designers' associations to win the market with high-end customized services. Located at the corner of Baijingfang Lane, Zhongshan North Road, "Shengzi" creative customization has accounted for 90% of brand sales. At the intersection of Fengqi, "Shang Yun Wedding Dress" cooperated with Singapore Wave of Hong Kong and Taiwan to customize dinner dresses and small dresses. There are also creative operations of many enterprises such as "car lovers", "paper factory life" and "new zizhu", which not only add to the cultural atmosphere of the block, but also lead the transformation and upgrading of the block format.

Second, cultural exhibition activities are rich and colorful. In the first half of the year, many cultural enterprises in this block held many cultural exchanges and exhibitions. "Shizhu Grottoes" held "Golden Snake Sacrifice-Exhibition of Intangible Cultural Heritage with Wooden Watermarking" and "Mozi's Life-Chen Pinchao's Painting and Calligraphy Exhibition", which perfectly connected traditional art with modern creativity. "Man Can Art" held "On the Road-Exhibition of Zhang Hao's (Contemporary Ink Painting) and Wang Kai's (Contemporary Oil Painting)". Tongyintang held a 15 cultural lecture hall with more than 2000 participants. Jiahantang held "Emerald Red Coral Crafts Exhibition" and "Angel Master Zisha Pot Works and Tea Set Exhibition".

Second, adhere to cultural marketing and catalyze the creative market.

Xx Creative Zone The 9th China International Cartoon & Animation Festival, as the only sub-venue in the main city for four consecutive years, actively planned various activities with the theme of "cultural heritage, creativity-driven" and ended successfully in an atmosphere of "conciseness, joy, safety and order". First, the scene is grand and popular. On the morning of April 28th, a float parade consisting of 6 large floats, 1 2-meter-long train, 4 small battery floats, 4 hand-propelled floats, 1 large inflatable models and 26 performance teams condensed rich xx elements, displayed colorful creative animation achievements and carried heavy xx creative dreams. In addition to surpassing previous years in the float and cast list, this float parade will also present a three-dimensional interpretation to the general public for the first time: there are 8 police cars in front and model airplane performances in the air, which has become a new highlight of the float parade. With high-level activities and high-grade culture, the number of participants in xx Creative Street has exceeded 65,438+10,000, the highest in four years.

Second, the frequency of news propaganda is high. During the animation festival, the news and publicity of venue activities in xx Creative Street continued from preheating, start-up to the end. According to incomplete statistics, the news media reported more than 150 on the activities of the venue in xx Creative Street. CCTV, China News Network, Zhejiang Satellite TV, xx Daily, Metropolitan Express, Youth Times, Daily Business Daily, qianjiang evening news, Today Morning Post and many other online new media have carried out a lot of publicity reports.

Third, the enthusiasm for business interaction is high. By giving full play to the advantages of merchants and integrating enterprise resources, the block and xx and other enterprises launched a series of exhibition and experience activities of "My Animation My Life". Photographers took photos of the float parade at close range during the float parade at xx Creative Street. Cosplay fun show. Led by China cosplay Alliance, the well-known cosplay organizations in China were invited to perform live. Creative animation products exhibition. Original artworks and animation derivatives represented by "Ten Bamboo Grottoes" and "King" are displayed in the square, combining traditional art with animation, some masters make them on the spot, and carry out interactive activities with the people on the spot to convey the new concept of "creativity is everywhere, animation is everywhere" to the public.

Third, adhere to cultural construction and promote project construction.

The construction project of Baby Street in Baby Lane of Xx (China) was officially launched on June 20 12, and entered the key stage in the first half of this year. * * * On the basis of digging deep into the history and culture of Baby Alley and integrating the modern baby industrial culture, we will promote the internationalization and quality development of Baby Alley block through the operation mode of "government guidance and enterprises as the main body" and make every effort to build an international baby street that is "first-class in the province and first-class in China".

First, leaders attach importance to it and form a joint force. The construction of Baby Lane Baby Street has been highly valued by the leaders of the district committee and government, and a leading group for project construction has been set up. Since the start of the project, Xiang Yongdan, the secretary, has conducted a comprehensive supervision on the construction of Baby Street once a month. As a result, the main leaders of the district personally took charge of the district head, and the relevant departments of the district cooperated closely with the operating company to form a joint force and go hand in hand, ensuring the orderly, steady and efficient progress of the construction of Baby Street in Baby Lane of xx (China).

Second, the format is upgraded, and the regulation is strong. On the basis of the "Guidelines for the Development of Baby Shopping Street in Baby Lane" issued by the district government in the early stage, the industrial and commercial branches and operating companies in the same district have supplemented and improved the format. In the pre-approval of industrial and commercial business license, the scope of relevant encouragement, control and restriction formats is defined. At the same time, according to the current situation of the block, the list of key shops that need to be adjusted before opening the street is listed, involving low-end industries such as funeral, hardware and maintenance. For the adjustment of 12 stores, four units have been implemented respectively, and the responsibility lies with people to ensure that such formats are upgraded before the opening of the street.

Third, real estate integration and effective protection. According to the overall work arrangement of the children's lane construction leading group, the block has formed three special groups to find out the business format and comprehensively grasp the property information along the street of children's lane, including area, property rights, lease period and rent. According to statistics, there are 157 shops in the basement of Baobei Lane, with a total area of 7,549.72 square meters, including 42 public houses with an area of 3,433.69 square meters. There are 1 15 private houses with an area of 4 1 16.03 square meters. In terms of real estate integration, the operating company set up a house collection team, and the integration of regional real estate and social real estate was fully started, and 60 real estates were negotiated, including regional real estate 18, accounting for 729 square meters, and social real estate 42, accounting for 2768. 18 square meters. By the end of May, three sets (20 stores) of contract property/kloc-0 have been leased, with a total area of 20 18.53 m2. The second light group building, an important node at the entrance of Yan 'an Road, and the property of the city commercial company have been rented out.

The fourth is to attract investment and invite enterprises to accelerate agglomeration. While carrying out real estate integration, the operating company actively contacts with various brand companies relying on the international brand cooperation resources of Baby Diary. At the same time, the operating company also participated in the 9th China International Women's and Children's Industry Expo, and actively publicized and held investment negotiation through the Expo platform. At present, we have negotiated international first-line baby brands including Procter & Gamble, Kao, Abbott, Wyeth, Mead Johnson and Samui. Many interested enterprises have also visited Haier Lane for many times. Up to now, the operating company has worked out a detailed investment timetable before the opening of the street, striving to achieve the cluster effect of the baby industry in the block by connecting points and areas in series.

Working ideas in the second half of 20XX year

I. Guiding ideology

In the second half of the year, the xx Creative District Management Committee will closely focus on the goal of "prosperous and fashionable district" proposed by the district party committee and the district government, further follow the development law of cultural productivity, and carry out continuous reform and exploration through institutional mechanism innovation to promote the rapid development of cultural undertakings and creative cultural industries in the district.

Second, the main objectives

Xx creative block takes the creation of Baby Lane Baby Street project as the breakthrough point, and gradually forms the block effect of the whole block. At the same time, strengthen environmental improvement, project packaging, industry introduction, brand building, and further strengthen the cultural connotation and quality of the block.

Three. primary mission

Accelerate the gathering of creative industries with the adjustment of commercial formats as the center.

The development of xx creative block lies in the transformation and upgrading of commercial format, the full introduction of creative industries, and the innovation and change of business model. Therefore, the block should take the adjustment of commercial format as the center, property integration as the basis, policy support as the guarantee, brand promotion as the means, and cooperate with the expansion of block space structure and the improvement of environmental landscape to accelerate the formation of xx creative and cultural industry highland.

Pay attention to brand building and help enterprises become stronger and bigger.

The development and prosperity of the block mainly depends on enterprises. The Management Committee will focus on brand building such as Tongyintang Creative Culture Lecture Hall, Shizhuzhai Watermark Woodcarving Craft, Modern Painting Exhibition of Human Arts, Jiahantang Arts and Crafts Master Exhibition. The CMC will assist these enterprises in marketing and promotion, hold special art exhibitions, and form an exhibition culture with the characteristics of xx creative block. At the same time, take the initiative to help them declare the support funds for cultural and creative projects and help enterprises to become stronger and bigger cultural and creative industries.

Taking resource integration as a breakthrough to build a modern service platform.

The Management Committee will further integrate industry resources such as the Provincial Creative Design Association and the National COSPLAY Alliance to integrate creative design with creative culture; Further integrate investment and financing, commercial marketing, brand planning and other service resources to help cultural and creative enterprises improve their market transformation capabilities; Further integrate property resources, promote the in-depth development of creative industries, and at the same time demand three-dimensional space and deep block, and accelerate the gathering of cultural and creative industries; Further integrate information resources, establish a network information sharing platform, and realize the whole process, specialization and personalization of information collection, release and sharing.

Fourth, the central work of the block in the second half of the year

In the second half of 20XX, the main work is to focus on the "9.28" opening of Baby Lane and Baby Street, and do three things well:

(A) to strengthen the construction of environmental landscape, improve the overall atmosphere of the block.

Focusing on the spatial structure between the two ends of Baby Lane, the goal is to complete the image design scheme and important environmental improvement scheme of the east and west ends of Baby Lane plot by the end of June, including some street facilities, walls, greening, lighting, road improvement, and adjustment of existing parking spaces. And organize the implementation of the project to reflect the sense of fashion design, integrate fashion elements such as animation and cartoon, and create a simple, casual artistic conception and commercial atmosphere with unique artistic characteristics. Ensure that all environmental nodes are fully upgraded before the street is opened.

(two) to strengthen the drive of large projects and enhance the eye-catching effect of the block.

The node of Qing Er Building is located at the intersection of Baby Lane and Yan 'an Road, which is the gateway of Baby Street. Its business area is 1 193 square meters, which is very important for the block to form a "bright eye" effect. At present, the operating company has clearly defined the specific project as "Baby Diary Baby Life Museum", and plans to officially enter the venue for renovation at the end of June. The elevator construction on the facade of the project was further accelerated, and the project establishment, design and construction were actively carried out to ensure that the flagship store on the second floor of Qing Er Building was officially opened before the opening of the street.

(3) Strengthen the publicity of the block and enhance the brand influence of the block.

According to the "9.28" opening time of Baby Street in Baby Lane, actively plan the contents and forms of a series of street opening activities, strengthen publicity and promotion, and launch the brand of Baby Street in Baby Lane through street opening activities.

Xxxx street xx creative block management Committee