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Skills and methods of breakfast shop location
Skills and methods of opening a breakfast shop Location 1. Traffic points
Morning is the busiest time for traffic. Bus stations, MRT stations, railway stations and other traffic points are the places where people gather the most in the morning. If you can open a breakfast shop in these places, the craft can stand the test, and the business will not be bad if you meet a bustling crowd every morning. It would be better if your shop happened to be near the station. When people are waiting for the bus, they may buy breakfast in the shop near you. Or get off the bus and buy it near the bus stop. In any case, the breakfast shop set up at the station is believed to be better than other places.
Second, community housing.
Not every shop can be suitable for opening in residential areas, but breakfast shops are very suitable. In the early morning, students will walk to the school near their home to study. If they don't have breakfast at home, of course, they will also have breakfast at the breakfast shop nearby. After the crowd of students has passed, it is the time for office workers to go to work, and then it is the time for mothers to go out to buy food. In residential areas, most of them are neighbors in the same community. They can not only know the guests, but also establish good feelings with them. Therefore, it is easy to have familiar guests when opening a breakfast shop in a residential area, and it is easy to establish a fixed source of customers.
Third, market geography.
The market is usually a place where many people choose to open breakfast shops, because eating breakfast, like buying food, is done in the morning. Many housewives are used to eating something near the vegetable market, or taking breakfast home for their families after buying vegetables.
Fourth, the periphery of cultural and educational institutions.
Modern people live a busy life and often have no time to prepare breakfast. Students who rush to class in the morning will definitely spend money near the school if they don't solve breakfast in their own community. Many shops or food stalls near the school are doing well. However, the rent of shops outside the school is quite high now, and the business will be greatly affected during the winter and summer vacations. Instead of renting a storefront, it is better to operate in the form of a booth, which can be transferred to other places for business on holidays.
Location and regional characteristics of breakfast shop 1, office area. There are many consumers of breakfast in the office area. The reason is that with the accelerated pace of life, many office workers don't have enough time to eat breakfast, and most companies don't provide breakfast, so there is a breakfast market driven by office workers. Moreover, most office workers in the office area have high spending power and have low requirements for breakfast varieties. It is better to wrap some cakes in the breakfast items in the office area, because office workers prefer to bring convenient breakfast in order to hurry and avoid trouble.
2. Campus area. Breakfast shops on campus are thriving, but the competition is fierce, because college students are generally curious and picky about the taste and types of breakfast. Running a breakfast shop on campus must be unique. You can find a well-known professional food training institution like Changsha Quanshimei for training. After three or four days of study, you can master a special snack or special food, which definitely guarantees your competitive advantage. Moreover, Changsha Quanshimei is now launching entrepreneurial preferential activities to learn the most projects with the least money.
3. Residential area. There is also a great demand for breakfast shops in residential areas. With the improvement of living standards, more and more housewives begin to choose to buy breakfast outside, which saves time and trouble. If you run a breakfast shop in a residential area, you can open a comprehensive breakfast shop. For example, you can run a set meal and noodles together, which can meet the tastes of different people and earn money from two stores with the space of one store.
4. Tourist areas. Compared with breakfast shops in other areas, breakfast shops in tourist areas are very obvious in the off-season, but the business on holidays is also hot. Moreover, restaurants in tourist areas are very distinctive, which are often related to ethnic customs or historical allusions where scenic spots are located. This alone can attract many customers.
5. Industrial zone. Because workers who need construction sites need to engage in a lot of physical activities, breakfast shops in industrial areas usually focus on popular breakfast products, such as steamed buns and steamed buns with strong satiety.
6. Business district. Because of the large flow of people and convenience in the business circle, breakfast shops can also operate some small commodities such as mineral water, drinks and cigarettes while operating breakfast items.
Matters needing attention in the location of breakfast shops to avoid policy risks
In the face of various shops launched in the market, investors need to have certain legal and policy awareness first. Among the people I contacted who invested in catering, many people stumbled because they ignored the relevant policies of the catering industry. For example, I know a Mr. Li. Two years ago, he bought a well-known building in the CBD area of Beijing, and planned to use it for restaurant rental for a long time. Although the building where Mr. Li bought the shop was a residential project, it was originally intended to restrict the catering industry from operating here. However, as all the sole proprietors are outside the orthographic projection of the whole residential building, according to the policy at that time, after being approved by the environmental protection department, they can still obtain the business license from the industrial and commercial authorities.
Shortly after the purchase, Mr. Li signed a two-year lease contract with a catering company. However, last June, Shanghai Industrial and Commercial Bureau was the first? 14? A ban was issued on residential business, prohibiting commercial activities in real estate projects with residential projects. Subsequently, after comprehensive consideration, the Beijing Municipal Environmental Protection Bureau promulgated new policies and regulations, stipulating that floor merchants of all residential projects, whether they are located outside the orthographic projection of the residential part or not, are not allowed to open restaurants.
The implementation of these two policies has made Mr. Li feel the pressure of store leasing, and the store he bought is likely to face the downward trend of rent level. Because the catering company has indicated that it will not renew the lease. Mr. Li and his lease expired in April this year. The catering company is unwilling to renew the lease mainly because the shop bought by Mr. Li is a residential project and restaurants have been banned. Besides, in? A residential restraining order? Under the influence, it is impossible for catering companies to get business licenses from Beijing Industrial and Commercial Bureau.
Through the example of Mr. Li choosing to buy shops, we find that for people who are committed to investing in catering shops? Landlord? When choosing to buy a store, it is very important to understand the relevant policy changes.
Do you want hardware? Excellent?
Perhaps people will find this phenomenon: many restaurants under residential buildings directly emit smoke and gas into the air without any treatment, which makes the fumes around the restaurants smell strong and seriously affects the lives of residents upstairs. In fact, such shops simply do not have the conditions to open restaurants, and they are in danger of being sealed up at any time.
In addition to the special design of smoke exhaust pipes, whether there are specific indicators for gas and electricity supply and how to design the location of water supply and drainage are also factors that must be considered when investing in restaurants.
I'll tell you another real example. I have a friend surnamed Wang. At the beginning, he took a fancy to a shop, located in an office area on the south side of the street, facing the world hotel that is about to open. After reading it, he quickly bought it and rented it to a catering company. However, it was later found that the store was not as perfect as the developer promised, and it was seriously unqualified in many hardware, such as the smoke exhaust pipeline and gas pipeline were not standardized, and the power supply was only 50 KVA, far below the standard of 230 KVA required by the catering industry. After more than half a year's negotiation, the contract was finally terminated through negotiation. My friend not only didn't make any money, but also lost a lot. Catering companies have also wasted a lot of time and energy on this matter.
What does this example tell us? No matter what property you invest in, investors should accept it. Verification? Fully understand all the information of the project, including the project establishment and the overall building and housing structure.
Investors in catering shops should know the specific engineering and technical indicators of the whole building and the houses they buy, especially the indicators necessary for opening the catering industry, which involve whether the direction and diameter of the smoke exhaust pipes of the shops meet the standards for operating catering.
If the above conditions are not met, investors need to find out whether they can be transformed into catering shops, including how to transform, who will transform, the transformation period and cost. Don't believe the developers' vague introduction to the shops. Be sure to ask the detailed data of every aspect.
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