The latest news of Evergrande Real Estate (20 years and 20 days of Evergrande)

The latest news of Evergrande Real Estate

Evergrande crisis is one of the focuses of China real estate industry in 20021year. 202 1, ranked by Evergrande in the world's top 500122; 37 cases of China Top 500 Evergrande; 202 1 ranks among the top 100 real estate companies, and Evergrande ranks first in a row. Evergrande, founded in Guangzhou from 65438 to 0996, has experienced 23 years of rapid expansion. 202 1, with total assets of about 2.3 trillion. Its employees are about130,000. As a Fortune 500 enterprise group with "multi-industry+digital technology", the group owns eight industrial groups, including Evergrande Real Estate, Evergrande New Energy Vehicle, Evergrande Real Estate, Hengteng Network, RV Bao, Evergrande Children's World, Evergrande Health and Evergrande Ice Spring, providing all-round services to hundreds of millions of customers. How did such a high-quality company come to the brink of bankruptcy?

1997 When the Asian financial crisis broke out, 38-year-old Xu Jiayin set up Evergrande Real Estate in Guangzhou in the same year, and started the 20-year "Our Days" of Evergrande Empire. As the first project of Evergrande Real Estate, "Jinbi Garden" has created a number of records-Jinbi Garden launched the "supporting first concept". Create eight years-"land acquisition, construction application, construction, completion, sales, sensation, occupancy and benefit", and create "Evergrande speed". The success of Jinbi Garden is also the speed that most real estate enterprises can't reach today. At the same time, it injected "high turnover gene" into Evergrande. 20 1 1, Evergrande entered the Billion Club for the second time, marking a new step for Evergrande. 20 16 Evergrande killed Vanke and became the first brother of China real estate. In the same year, Evergrande contacted Shenfang and intended to return to A shares through backdoor. Starting from 20 17, Evergrande entered into a super gambling agreement with strategic investors with financing up to13 billion. After the failure to return to A shares, Evergrande faced a number of creditor's rights with expired economic rights. Insufficient liquidity led to a run on the market. After 10 years of gold and 10 years of silver in China real estate market, Evergrande's total assets of 2.3 trillion exceeded its liabilities of 2 trillion.

20 14 Xu Jiayin paid attention to letv's FF car project, which failed with letv's bankruptcy. 20 19 Evergrande started the new energy vehicle project. New energy vehicles are 10 trillion market. As a high-speed consumer goods, it is a good new track for new energy vehicles to replace real estate projects. Evergrande spent nearly 50 billion yuan in three years, but unfortunately failed to achieve mass production. The goal of an annual output of one million is also far away.

Hengda automobile ideality tu

1997 Evergrande also established Evergrande Real Estate and Hengteng Network. The planning of Evergrande's top management is far-sighted. Evergrande has a total management area of about 254 million square meters and manages 765,438+06 property projects. The total contracted area is about 513 million square meters, providing services for 1354 projects. Hengteng Network is a streaming media company empowered by Internet technology, with the largest long video platform pumpkin movie APP in China. By the end of April 2026, 5438+0 had 48.72 million registered members and paid users15.69 million. It is rumored that the sale of these two projects will make Evergrande record 50 billion yuan in cash.

Evergrande, which owns the basic group of 1354 project, formally established Evergrande RV Bao in 2020. RV Bao Group Co., Ltd. was established in the second half of this year by the reorganization of Evergrande and the national 152 intermediary. With the vision of "the integration of digital technology and RV", RV Bao Group innovatively applies digital technologies such as big data, artificial intelligence, cloud computing and virtual reality to build an online and offline transaction service platform for real estate and automobiles, and build an Internet technology service group with global scale and strength.

20 15 Evergrande Children's World was born, challenging Disney. 15 cities where older children landed in the world: Suzhou, Jiangsu, Zhenjiang, Nantong, Jiangsu, Xuzhou, Guizhou, Guiyang, Changsha, Danzhou, Huizhou, Kaifeng, Hainan, Qingdao, Shandong, Linyi, Ezhou, Chengdu, Sichuan, Cangzhou, Hebei, Xi 'an, Shaanxi. If it covers the whole country, it will solve more problems of uneven resources.

Evergrande Health was established in 2007, focusing on the lifestyle of hundreds of millions of elderly people in China in the future. The current mode of providing for the aged in China is "9073" or "9064", that is, 90% of the elderly are encouraged to provide for the aged at home, 6% or 7% in community institutions, and 3% or 4% in nursing homes and other institutions. But in fact, influenced by traditional culture, most elderly people prefer to provide for the elderly at home, based on family and relying on community. The emergence of Evergrande Health has added new options for providing for the aged.

20 1 1 Evergrande enters the beverage market. Evergrande Ice Spring, as a high-end water positioning origin, sells very cheaply in the market, ranging from one bottle in 5 yuan to 1 yuan.

Debut is the peak! These five words are used to describe Evergrande Ice Spring, which has long faded out of people's sight. Recently, the news of listing suddenly came out. Xu Jiayin, chairman of Evergrande Group, is also very satisfied with this bottle of water-first, he sold it at a low price after a huge loss of 4 billion yuan, and bought back 49% this year, intending to make a comeback.

20 13 is the peak of China football in recent 10 years. The Jinyuan football of Evergrande Club has stimulated the development of football in China to some extent. Encouraged by the market, not only Evergrande players have made great contributions to the national team, but other clubs have also adopted the Evergrande model. Without market consumption, only Jinyuan football can develop for a long time.

At present, the eight Evergrande players in the national football team are: Zhang Lin _, Wei, Liu Dianzuo, Gao Zhunyi, Luo, Jiang, and Alan.

201165438+1October 9th, in the second round of AFC Champions League final, Tianhe1-kloc-0/Evergrande drew with FC in Seoul, with a total score of 3-3. It won the championship by scoring away from home, becoming the first China team to win the championship since AFC Champions League reform!

The story of Evergrande is a car full of oil. If you don't collapse on the track, you will rush to the distance. Companies and individuals need to increase the track instead of occupying it. The right road will allow you to land safely. Unfortunately, the same story of Evergrande continues, and it is not over yet. Editor in charge: