Development speed of export housing enterprises

Since the early 1990s, some cities in China have opened their houses for export, and export houses have always been regarded as synonymous with high quality and high grade. With the steady growth of domestic economy and the large-scale entry of overseas investment enterprises, the return on investment of export houses is very considerable, and the highest in Beijing can reach 20%-25%. Export housing once became a hot-selling property in the market. However, since 1997, the rent of export houses began to fall, and its yield once fell to 6%-7%, and sales fell into a downturn. It is understood that the price of some export houses in Shanghai last year was equivalent to that of commercial housing, even lower than that of commercial housing. Due to the decrease in rent of export houses, on the one hand, the number of investors is greatly reduced; on the other hand, although local residents are tempted by its low price, the property management fee which is 2-3 times higher than that of ordinary commercial houses makes people give up the idea of self-use, and export houses are in a dilemma. The export houses in Beijing market have also shown a shrinking trend in recent years. Since the spring of this year, although more than 60 new houses have been put on the market, only 4 or 5 of them have new faces. Among these 4 or 5 projects, Hongyuan Apartment, Sunshine 100 International Apartment, Sunshine Manhattan and other properties are all export projects determined in the previous two years. Because the land price was higher than the commercial housing price standard according to the standards of export projects in previous years, due to the increase of market supply in previous years and the general improvement of domestic housing quality, most of the newly opened export projects this year were well-intentioned. First, repackage the market with new concepts, and then cater to the market with low prices. For example, Sunshine Manhattan is the Ziwei Apartment previously launched by Huayuan Company. The newly adjusted Sunshine 100 International Apartment by Australian designers is actually the splendid Jiayuan that disappeared this year. Although Hongyuan apartment is listed for the first time, it has also added a very fashionable concept name-cosmohome. So far, except Ruicheng Center, the price of newly listed export houses is 2507 USD/m2, and other projects have adopted low-price sales strategy. Since Hongyuan Apartment was launched at the price of 5688 yuan/square meter, Sunshine Manhattan once again refreshed the low-priced export housing at the price of 4000 yuan/square meter at the spring housing exhibition. "The quality of export houses and the price of domestic houses" has become the selling point of many real estates. Brand-new concept, low-priced opening and small-sized apartment design for export have become the eye-catching highlights of Beijing property market this year. With the steady rise of economy, especially the favorable background of WTO, many investors are very concerned about the rental return prospect of exported houses. Some people are optimistic that in the next few years, the return on investment of export houses will rise to more than 15%. The main reason is that after China's entry into WTO, a large number of international financial groups, insurance companies and a large number of high-tech enterprises will come to China, and the demand for export properties will inevitably rise sharply.

However, some people in the industry hold different views, including some developers who export real estate. In their view, the arrival of WTO does not mean the revitalization of the export housing market, but it is precisely the time for export housing to withdraw from the historical stage. After China's entry into WTO, foreigners will enjoy the same national treatment. By then, foreigners' choice of real estate need not be limited to export projects. Domestic real estate with good quality and excellent service will become the new favorite of domestic newcomers and old export tenants. The price of export real estate is similar to that of domestic real estate, and the quality of domestic real estate is also very close to that of export real estate. Many good domestic real estate has exceeded the level of export real estate. At present, the difference between the two is mainly in three aspects: first, the land transfer fee charged by the government for export houses is higher than that for domestic houses; Second, because of policy reasons, foreigners can only live in export real estate, so the investment scope is relatively large for investors; Third, export companies can provide overseas TV programs. In addition, their property management costs are higher than those of domestic houses. Obviously, after China's entry into WTO, once the investment boundary between export houses and domestic houses is opened, the advantages of export houses will no longer exist. By then, geographical location and human factors will increasingly become the conditions for foreigners to choose real estate.

In the face of market changes, Shanghai has now begun to merge export houses with domestic houses. The view of real estate market management is that export houses are the product of a certain historical period and have practical significance for the management of early opening. After China's entry into WTO, there will be no difference in the investment policies of domestic and foreign export houses, and the grade of real estate in the market will no longer be divided by residents, but will be reflected by the grade of the subject matter, but this is a gradual process, and how far the export houses can finally go depends entirely on the market demand.