Zhongyuan-Shenzhen Pearl Banli Road Business Planning Report 88 pages

Cheng: Shenzhen Hengxiangji Real Estate Development and Construction Co., Ltd.

Zhu Guang spent half a mile on business planning report.

Shenzhen Zhongyuan Property Consultant Co., Ltd.

Shenzhen Zhongyuan business division

The first part of the market survey

The first chapter is a brief analysis of the current commercial situation in Nanshan.

First, the development of Nanshan commerce.

Nanshan District is located in the west of Shenzhen Special Economic Zone, bordering Shenzhen Bay in the east, the Pearl River Estuary in the west, Mount Yang in the north and Yuen Long across the sea in the south. It covers an area of about 182 square kilometers and has jurisdiction over 8 sub-district offices and 98 community neighborhood committees. The resident population of the region is 965,438+890,000, including 302,800 registered residents. In 2005, the GDP of Nanshan District exceeded 654.38+000 billion yuan, the per capita disposable income of urban residents reached 2654.38+0500 yuan, and the gross national product (GDP) reached 95 billion yuan, accounting for about a quarter of the city's GDP, ranking first among the six districts in Shenzhen.

The jurisdiction has large-scale high-tech parks such as Science Park and Liuxiandong Industrial Park, a large number of high-tech enterprises and tens of thousands of high-tech talents. Nanshan is also a logistics base. With the opening of the Shenzhen-Hong Kong Western Corridor, the position of the western port area as a container hub port and bulk cargo transit base in South China will become more prominent. Nanshan District is a tourist base in Shenzhen. It has theme parks and famous scenic spots such as Window of the World, Happy Valley, Ocean World, Xin 'an Ancient City and Qingqing World. , forming a pattern of complementary coexistence of various tourism products such as theme park tour, city sightseeing tour, scenic spots and historical sites tour, holiday leisure tour and rural eco-tour. At present, Nanshan District is negotiating with French enterprises to invest in Xili's "Future Paradise" large-scale amusement project. Nanshan District is an educational and scientific research base in Shenzhen. A large number of educational and scientific research bases such as Shenzhen University, Shenzhen Virtual University Park, Shenzhen Vocational College, Shenzhen, Hong Kong, Macao and Industry-University-Research have settled in Nanshan. A large number of famous institutions of higher learning such as Peking University, Tsinghua University and Harbin Institute of Technology have settled in the university town. At present, eight institutions of higher learning in the city 1 1 have settled in Nanshan. Nanshan in the future will be built into a high-tech industrial base, a tourist base, a higher education base and a logistics center in Shenzhen and even the Pearl River Delta region, and the regional industrial structure will be continuously optimized.

Nanshan is known as "Shenzhen Silicon Valley" and is the "leader" of Shenzhen high-tech industrial belt. High-tech Zone is located in Nanshan, where more than 50 Fortune 500 enterprises have settled. At present, Nanshan has basically formed a high-tech industrial cluster in six fields: computer, communication, microelectronics and basic components, and integration of optics, mechanics and electronics. In 2004, the output value of high-tech products in Nanshan District reached 654.38+0.09 billion yuan, accounting for 33.4% of the city's output value of high-tech products. This optimization of industrial structure is also manifested in real estate. Due to the influence of Binhai Avenue and the strategy of moving the central area of Shenzhen Special Economic Zone westward, the population of Nanshan is increasing year by year. With the rise of Qianhai and Houhai areas, Nanshan has become one of the hottest real estate development areas in Shenzhen from a logistics base and industrial zone. The real estate development in Nanshan District, whether in terms of development volume or sales volume, is leading in six administrative regions of Shenzhen. Statistics of the city's commercial housing sales show that in the past three years, the volume and price of commercial housing sales in Nanshan District have increased year by year. In 2003 and 2004, Nanshan won the title of Shenzhen real estate sales area and sales volume with absolute advantage. In 2005, although the supply and sales volume of the real estate market in Nanshan District naturally declined, the transaction price continued to remain at a high level. A large number of aristocratic houses have mushroomed. In 2005, the average transaction price of new houses in Nanshan was close to 1 1000 yuan/square meter. The increase of resident population and consumer demand has brought greater opportunities for Nanshan's commercial development and business service market.