How to improve the competitiveness of property management enterprises

This requires property management enterprises to broaden their business ideas, cultivate and reserve talents, build brands and enhance their core competitiveness. Under the condition of market-oriented operation, the competition among property management enterprises is becoming increasingly fierce, and its essence is the competition of comprehensive strength of enterprises. How to improve the comprehensive strength of enterprises, so that enterprises can survive and develop in fierce and cruel competition, the author talks about several views in combination with the actual work in the region and post. First, the quality of service is the foundation of property management enterprises. The core of property management is service, which includes owners, houses, facilities, equipment and environment in the region. In a sense, property management is also leading, guiding and advocating a healthy lifestyle, encouraging people to live scientifically and healthily and work efficiently. Therefore, service is the foundation of property management enterprises. Today, with the rapid development of service industry, service concept is often the lifeline to distinguish the advantages and disadvantages of an enterprise. This requires property management companies to learn to put themselves in the owner's shoes and grasp the owner's needs. In residential areas, property management companies can build family services around the owners' needs such as diet, health, leisure and travel. In the field of commerce and trade, we can extend project marketing services around optimizing the environment, pro-business and safety, safety and defense, agency procedures, etc. In the industrial park, supporting services can be provided from the aspects of management assistance and emergency treatment around the operational needs of enterprises. In recent years, while accelerating the pace of market expansion, our company has been paying attention to bringing excellent service awareness and service concept to new projects. In the process of cooperation with different developers, we should pay special attention to handling the "triangle" relationship, that is, the relationship between owners, developers and property management. Pay attention to the integration with developers in the concept of living, in order to seek the best combination of housing development and property management services, copy and inject the company's service concept into local projects, and form a "chain" advantage. Second, broaden business ideas and improve the level of enterprise practice According to statistics, there are 23 property management enterprises in Ulanhot with a total property management area of 3 million square meters. There is only one enterprise with secondary qualification, and there are only a few enterprises with tertiary qualification. The average management area of other property management enterprises is only tens of thousands of square meters. Wulanhaote City stipulates that new projects of more than 20,000 square meters must be invited for bidding. In bidding, enterprises with low qualifications have no advantage at all. The market for new projects is basically in the hands of a few large local enterprises. So, where is the market for these small businesses? In addition to new projects, there is still a big market for property management, including old residential areas without property management, institutional logistics, restructuring of state-owned enterprises' auxiliary industries, industrial workshops, warehouses and so on. At present, most of the property management companies in Ulanhot are subsidiaries of developers or holding companies of developers. Most of these enterprises are used to staring at their own companies and are not used to external expansion, but the situation has changed. All property management companies should gradually learn to find their own projects in the market. First of all, local property management enterprises should have a clear understanding, make rational, scientific and long-term strategic thinking, improve management level, improve service quality, build a good brand and shape corporate image. It is necessary to strengthen the sense of competition, improve the core competitiveness of enterprises, gradually mature, innovate and grow in the fierce market competition, so that enterprises can go up the stairs, upgrade their grades and become bigger and stronger; Secondly, it is necessary to conduct market research and analyze the market; Third, we should analyze the characteristics of our own enterprises and make a positioning; Fourth, we should choose the development direction of several types of property management for ourselves, study and study its management characteristics, and make good preparations for competition. Third, build a brand and enhance the core competitiveness of enterprises. The value of a good brand can be reflected in the following aspects: first, in business competition, ensure that you enter the scope of choice; The second is to reduce the price sensitivity of enterprises themselves and customers; Third, enterprises can make customers buy repeatedly with less investment; Fourth, leverage effect is generated in the market to maintain the stable development of products; Fifth, leaders participate in the choice of market scope; Sixth, help and retain the best employees. Brand management not only means advertising, but consists of millions of contact points, all of which should be harmoniously linked to form a brand. In fact, the real meaning of brand lies in whether employees really meet the expectations of customers. In other words, if employees don't know or practice the promises made by enterprises to customers, then more advertising expenditure is just a waste. It takes a lot of energy for an enterprise to cultivate its brand from excellent to excellent. The process of brand integration is also the process of establishing an awareness of the core values and vision of the enterprise within the enterprise. The new brand strategy will improve the sense of mission and cohesion of employees, effectively promote the construction of corporate culture, and thus improve the overall service level and market competitiveness of enterprises. The same is true of property management companies. The author's company started to engage in the property management service industry from 1998, and took the lead in putting forward the "five-heart" service core concept of "peace of mind, peace of mind, peace of mind, happiness and concentricity", constantly satisfying the ever-changing and growing service needs of the owners, which was recognized by the owners and formed a unique service brand. The competition of property management enterprises is also the competition of corporate culture. Good corporate culture can be transformed into the core values of the enterprise. Unify employees' code of conduct internally, enhance employees' sense of team and belonging, maintain the fresh blood of the long-term stable development of the enterprise, establish a good social image of the enterprise externally, enhance employees' sense of honor, enhance the visibility of the enterprise, and then enhance the competitiveness of the enterprise. At the same time, a good corporate culture can promote the community culture and brand building of the project and create a healthy and harmonious living environment for the owners. Fourth, cultivate and reserve talents to enhance the development potential of enterprises. The talent problem is an important issue related to the rise and fall of an enterprise and even a country. Governing the country depends on talents, and career success depends on talents. Now the competition of enterprises is actually the competition of talents. If any enterprise has a large number of talents in all aspects, it is often invincible in the fierce competition. In fact, the success or failure of market competition depends largely on the quality of talents. Talent is the most active and energetic factor in property management enterprises, and human resources are the first resource. To achieve sustainable development, besides the external environment and internal system, the talent factor is very important. In terms of talent competition, property management enterprises must establish their own unique concept of enterprise talents, so that talents can not only come in but also stay and make continuous progress. Adhere to employing people with morality, educating people with morality, and governing enterprises with morality, and strive to build a highland for enterprise talents. At the same time, it is necessary to establish an effective incentive mechanism and always treat employee training at the strategic height of enterprise development. In terms of incentive mechanism, private property management enterprises should make use of honor incentives, promotion incentives and opportunities for further study to make the development of enterprises closely related to the personal interests of employees and enhance their sense of belonging, thus greatly promoting the rapid and steady development of enterprises. In employee training, we should focus on the training of property management laws and regulations, job skills, fire protection knowledge, service awareness, etiquette, professional ethics, computer operation and cultural and scientific knowledge.