How do property management enterprises develop the property management market?

I recommend a book to you: This book starts with the basic concept of property management market expansion and clearly analyzes the basic principles of property management marketing. From the perspective of actual combat, while expounding the theory, we should focus on reading and mastering relevant methods and skills to improve our working ability.

This book introduces the present situation, characteristics and basic situation of property management market expansion in a simple way; This paper puts forward how property management companies establish market expansion institutions and implement corresponding safeguard measures. The basic qualities and abilities that market developers should possess are pointed out. Through the analysis of different project types and different customers' psychology in the market, different cooperation modes with customers are determined, and the general process and basic skills of market expansion of property management companies are expounded. The eighth and ninth chapters of this book discuss in detail the basic principles of tender preparation, the tricks and misunderstandings of tender preparation, the preparation of defense, the drafting of outline, and the skills and strategies of on-site defense. Chapter 1 1 mainly introduces the use documents that market developers should master. The appendix part collects the local charging standards for readers' reference. About the author: Wang He, the founder of the concepts and theories of property management resources, third-party institutions of property management, cultural marketing of property management, and oriental cultural property management. Publicly published articles on corporate culture, property management and operation exceed 6,543,800 words. Editor's recommendation: Kaiyuan International Property Management, a well-known domestic property management brand, has been committed to its essence.

Do you want to be a famous professional manager of property management? Do you want to turn the enterprise into a well-known brand property management company? Please open the series of quality education for professional managers of property management.

A set of highly practical series, in-depth analysis of property management activities from multiple angles.

"Property Management Marketing Strategy" from the perspective of actual combat, integrating theory with practice, focuses on letting readers master marketing methods and skills, and quickly improve their ability. Table of contents: preface

order

The first article property management marketing foundation

Chapter 1 Overview of property management market development

1. 1 Basic knowledge of property management market development

1. 1. 1 property management market

1. 1.2 development stage of property management market

1. 1.3 the position and role of property management market expansion

1.2 comparison between property management and market expansion of real estate industry

1.2. 1 marketing content

1.2.2 marketing mix

1.2.3 marketing model

Chapter II Safeguard Measures for Market Expansion of Property Management

2. 1 Establish a market development organization

2. 1. 1 form of market development department

2. 1.2 Selection of market developers

2.2 Training of market developers

2.2. 1 training plan and content

2.2.2 Training methods and methods

Training evaluation

2.3 the basic elements of market expansion

2.3. 1 promotional materials

service mode

2.3.3 Visit the base

2.3.4 Corporate culture

Chapter III Basic Qualities of Property Management Market Developers

3. 1 Basic knowledge and skills

3. 1. 1 Master the basic knowledge of property management.

3. 1.2 Application of etiquette and etiquette

3. 1.3 Application of modern office tools

3.2 Communication and expression

3.2. 1 Principle and method of ditch energy

3.2.2 Principles and methods of expression

Language expression requirements

The second article property management marketing strategy

Chapter IV General process of property management market expansion

4. 1 market information collection

4. 1. 1 information source

4. 1.2 Analysis and identification of information

4. Establishment of1.3 information base

4.2 Fully grasp the situation related to the target project.

Basic information of the developer

4.2.2 Basic information of the project and customers

Information about competitors

4.3 Create a suitable atmosphere

4.3. 1 Choose the right media to advertise.

4.3.2 Contact feelings with customers

4.4 Preparation and defense of bid documents

4.4. 1 Making bidding documents

4.4.2 Reply

4.5 Project Inspection and Signature

4.5. 1 Receiving project inspection work

4.5.2 Procedures, contents and principles for signing contracts

Chapter V Analysis of Project Types in Property Management Market

5. 1 Classification principles and basic types of market items

5. 1. 1 Basic principles of property project classification

……

Chapter VI Psychological Analysis of Property Management Clients

Chapter VII Basic Skills of Market Expansion of Property Management

Chapter VIII Elements of Making Property Management Bidding Documents

Chapter IX Defense of Property Management Bidding

The third article property management marketing materials

Chapter 10 Basic situation of local property management market

Chapter 1 1 documents and forms

appendix

refer to

Market economy needs market behavior, and well-known bidding method is one of the typical market expansion behaviors. If an enterprise wants to survive and develop in the market, it must be familiar with and deeply grasp the marketing strategy of market expansion. The purpose of writing this book is how property management enterprises get projects in the market and how to use mature market expansion strategies to get projects in the gradually standardized market. Since property management took root in China, it has thrived with its tenacious vitality. In this process, Shenzhen model, Shanghai model and foreign enterprise model are all fruitful. With the government's continuous implementation of the policy of "industrial separation", property management will gradually break away from the protection of the real estate industry, which also forces property management enterprises to go to the market one after another and look for projects in the market, so there is a situation of "direct competition" among enterprises. At the same time, the government is constantly standardizing this line ... Foreword: Property management enterprise managers and property project managers (management directors and branch managers) are two levels of professional property management managers: one is the business manager of the enterprise, and the other is the service provider who directly faces the owners; Their professional ability and quality are directly related to the operation status and service level of property management enterprises, and also to the interests of owners and the public. Many developed countries and Hongkong, Taiwan Province Province and other regions in China have standardized and managed the property management industry by implementing professional qualification certification and continuing education system for property management professionals. China is also actively establishing the professional qualification system of property management professionals, including the professional manager system of property management, and building a team of property management talents who understand management, are good at management, are proficient in business and have morality. And industry and internal development trends .. abstract: abstract.

After China's entry into WTO, the competition in all walks of life has further intensified. On the Property Management Market

It is said that property management companies have broken through the regional expansion to the whole country and started to enter the stage of "enclosure movement"

It also reflects the fierce competition among property management companies. In recent years, internationally renowned property management companies

Has quietly entered the mainland of China, prompting more intense market competition, many of which are already in foreign companies.

Won a considerable share in the market competition. Looking at the mainland property management market, there is still great development.

Exhibition space, with the development of the times, China's property management industry will become increasingly mature.

1. 1 Basic knowledge of property management market development

The market expansion of China's property management has experienced a budding growth stage and a whole process of ups and downs.

At the beginning of 2 1 century, it entered the third stage-market standardization stage. In order to get a deeper understanding

The development history of market expansion, this section will first introduce some basic concepts of property management market.

1. 1. 1 property management market

The property management market exists objectively and is the basis for property management enterprises to expand the market.

Foundation. Understanding, mastering and applying scientific marketing theory is the key to win the largest market share.

key

1. Basic meaning of property management market

As early as 1995, the Ministry of Construction clearly pointed out that it is necessary to further cultivate and develop the property management market.

Encourage competition, promote and develop property management. The so-called property management market refers to "around sales,

The sum of all the transaction activities of purchasing property management services is property management.

The carrier of service exchange activities is the' place' of right transfer, and it is also the sum of property management exchange relations.

And ... "In essence, the property management market is an important part of the real estate market system.

Part of it belongs to the consumption tertiary market of the real estate market. The suppliers of the property management market are

Property management companies, the demand side is the majority of owners and developers.

2. Property management marketing

Philip kotler, a famous marketing expert, said: "Marketing means that individuals and collectives create the same.

A social and management process in which others exchange products and values to get what they want. "And yes.

For property management companies, it can meet the various desires and needs of owners and developers and realize their prices.

Value is the purpose of market expansion. All market behaviors of property management companies should focus on how to satisfy the property.

Value benefits of buyers, users and customers.

The marketing concept of "market-oriented and customer-centered" came into being in the early 1950s.

, more suitable for the expansion of the property management market. If used to develop the property management market, it can be used.

Determine your target customers through investigation and analysis, and concentrate everything in the company according to the needs of the target customers.

Resources, organize comprehensive and overall marketing activities, try to meet the target customers, so as to realize the company's

Reasonable profit.

..... let me judge.