How many people in China know Sephora?

It is estimated that about 50% of what China knows is basically found in imported cosmetics supermarkets. Some areas have their own specialty stores, and shopping malls have almost no counters.

There are 128 Sephora stores in 20 cities in China. These cities include Shanghai, Beijing, Guangzhou, Shenzhen, Fuzhou, Quanzhou, Taiyuan, Shenyang, Dalian, Changchun, Harbin, Wuhan, Chengdu, Mianyang (wanda plaza), Chongqing, Xi 'an, Changsha, Zhengzhou, Hefei, Wuhu, Bengbu, Hangzhou, Ningbo, Wenzhou, Suzhou, Tianjin, Wuxi, Changshu, Nanjing and Hefei.

The attached information is as follows:

Sephora joined the world's first luxury brand company LVMH on 1997. Sephora has 1665 stores in 2/kloc-0 countries around the world. In April 2005, Sephora opened their first store in China. SEPHORA offers a comprehensive selection of products in the store: from skin care, beauty cosmetics to perfume; There are not only famous cosmetics brands, but also the latest market products, such as micro-bubble technology, and even exclusive Sephora (China) brand products!

SEPHORA mbth: Sephora

Established: 1969

Place of establishment: limoges.

Company: LVMH

Brand products: skin care, beauty, perfume

Brand classification: cosmetics

The origin of the name

1994, the store is named after Sephora, which is the name of Moses' wife in biblical allusions. A young woman who combines beauty, wisdom, courage and generosity. It symbolizes elegance, happiness and freedom. This is very in line with the business philosophy of fashion creative stores.

Sephora's beautiful concept enables male and female customers to finally touch all goods at will. Among all kinds of perfumes and colors, they can compare, feel and try as much as they want ... The salespeople in the store not only receive customers, but also experts in products and beauty. They listen to customers' voices and provide them with professional beauty consulting services and help.

Brand story

Sephora, the "global cosmetics retail authority", was founded in limoges on 1969. Today, Sephora has more than 65,438+0,000 stores around the world, and its beautiful routes are spread all over international cities in more than 28 countries, such as Paris, Milan, Rome, Madrid, Barcelona, Warsaw, Lisbon, Athens, new york, Los Angeles, San Francisco, Miami and Moscow.

In April 2005, Sephora opened its first store in China. Today, we brought this unique beauty experience to 128 Sephora stores in 20 cities in China. These cities include Shanghai, Beijing, Guangzhou, Shenzhen, Fuzhou, Quanzhou, Taiyuan, Shenyang, Dalian, Changchun, Harbin, Wuhan, Chengdu, Mianyang (wanda plaza), Chongqing, Xi 'an, Changsha, Zhengzhou, Hefei, Wuhu, Bengbu, Hangzhou, Ningbo, Wenzhou, Suzhou, Tianjin, Wuxi, Changshu, Nanjing and Hefei.

A brief history of entrepreneurship

1997 Sephora China Flagship Store-Qianmen Store? SEPHORA joined LVMH, the world's first luxury brand company, and developed rapidly. So far, Sephora has 420 chain stores in Europe, including France183; In North America, there are 95 chain stores in the United States, and they have developed into the Canadian market. In 2005, Sephora was registered in China and opened its first store on Huaihai Road. Since then, the expansion of Sephora has also extended to Beijing, and the third Sephora store in Beijing opened in August 18.

Global development

1996 Sephora opened the world's largest perfume makeup shop.

Champs Elysé es (Champs Elysé es-& #20 1; L-lysine). Covers an area of 1300 square meters, and is open for business 7 days a week and every day until midnight.

1997 Sephora joined? Louis Vuitton Group? Become a member of the world's first luxury brand company.

1998 opened in Soho, new york, the first 450-square-meter space specialty store in the United States, bringing together 12000 varieties of beauty products.

1999 opened a shop in Warsaw, Poland.

In 2000, I opened a store in London, England.

Opened a shop in Moscow, Russia in 2003.

Opened a store in Toronto, Canada in 2004.

In 2005, we reached an agreement with shanghai jahwa to open the first exclusive stores in China and Shanghai.

In 2009, Sephora's first flagship store in China opened in Qianmen Street, becoming the third flagship store after Paris and new york.

20 1 1 opened a shop in dongguan.

20 12 Wuhu opened a shop.

20 12 opened a store in Quanzhou.

20 14 opened a shop in Luoyang.

corporate culture

On April 28th, 2005, Sephora opened the first exclusive store in China in Huaihai Middle Road, and expanded to major cities in China with rapid speed and great ambition. Until today? Sephora has opened 30 stores in China, Shanghai, Beijing, Qingdao, Nanjing, Tianjin, Dalian, Shenyang, Shenzhen, Guangzhou, Hangzhou, Ningbo, Suzhou and Wuxi.

Sephora's open and exquisitely designed shops allow customers to freely explore and try more than 60 first-line beauty brands. Among them, there are traditional and classic world-famous brands, professional potential brands and Sephora's own brand. The product range is quite complete, including: skin care and maintenance, all kinds of make-up, and the most complete perfume products. As well as products such as bathing and accessories. Regular introduction channels, professional logistics and distribution, open shelves, and new products released simultaneously with counters allow customers to freely choose and try Sephora's freshest and most complete beauty products. In addition, Sephora also provides you with free beauty services, professional beauty consultants and targeted beauty guidance and suggestions.

Sephora is also actively committed to giving back to consumers. Through its membership card, which has long been a symbol of fashion life, it constantly brings rich free beauty services and the latest global beauty fashion information to consumers, and brings millions of China customers a beautiful experience synchronized with Paris, Milan and new york.

flagship store

Sephora China's largest flagship store, Xiangyang flagship store, will be grandly opened soon. Located at the junction of Nanjing West Road and Maoming Road, the most famous road in Shanghai, it is full of modernity and dazzling beauty in a five-story building. The first to second floors are shops, and the third to fifth floors are Sephora University and office area. /kloc-Shanghai Xiangyang flagship store with a facade of 0/600 square meters will become one of Sephora's largest flagship stores in the world.

Development of China

On April 28th, 2005, Sephora opened its first China store in Huaihai Middle Road. The store is designed and arranged according to Sephora's latest standard shopping mall requirements in the world, especially its striking black and white logo and constantly updated storefront layout, which makes it a beautiful scenery on Huaihai Road. But the products it sells can't keep up with Europe, and many so-called exclusive brands sold in the store can only be seen in Sephora, China.

After that, Sephora expanded to major cities in China with rapid speed and great ambition. Until today? Sephora has opened 128 stores in 20 cities, including China, Shanghai, Beijing, Tianjin, Chengdu, Chongqing, Northeast China, Jiangsu, Zhejiang, Southwest China and Pearl River Delta. The former store in Beijing, which opened in 2009, became the third flagship store after Paris and new york.

Sephora has also launched many exclusive brands in China, such as SkinVitals and Fusion? Beauty? For what? Dear? One,? Eisenberg? Diesel? Harajuku? Lovers,? Esthederm？ Rexaline? Guerlain? Pastoral poetry, etc.

Sephora's Important Moment in China

On September 20th, 2006, Sephora moca held its biggest public relations activity in Shanghai, which attracted nearly 300 media and partners. At the meeting, Sephora officially announced to the outside world that it had introduced the business model of the most successful cosmetics shopping website in the United States and launched the "24-hour beautiful shopping new shortcut"-Sephora China Online Mall, which formed a benign interaction with Sephora offline stores nationwide and expanded its influence. This strategic move will undoubtedly make Sephora reach consumers in all cities in China, which not only confirms Sephora's determination to develop the cosmetics market in China, but also creates a multi-channel cosmetics retail model in the Mainland. ? Hundreds of media workers attending the meeting received free shopping vouchers issued by Sephora, which made them experience the convenience and speed of Sephora. President of Sephora Asia and President of China Zhou (Thierry? Jaugeas) said, "Launching an online store is one of the important strategies of Sephora's expansion plan in China. Sephora has been committed to creating a free and convenient shopping environment, and rapidly expanded its retail network to second-and third-tier cities such as Hangzhou and Ningbo at the rate of opening at least one new store every month. By the end of 2006, the total number of stores nationwide had reached 65,438+02.

2. Sephora officially entered Guangzhou in September 2007 and opened a Sephora store in Tianhe City Plaza, Guangzhou, attracting attention with its striking black and white logo and high-grade storefront decoration. Guangzhou Sephora Store continues the positioning of high-end cosmetics, attracting more than 60 international first-line famous brands, and its beauty offensive is strong.

On March 26th, 2008, Sephora, the "global cosmetics retail authority", recently held a grand press conference at Zheng Da Plaza Store to celebrate the entry of benefit, an internationally renowned cosmetics brand, into Sephora China. The whole Sephora store is based on pink and has a distinct welfare style. In a sweet and cheerful atmosphere, all the decoration details are conveying Sephora? It's good news for new members. On the same day, the legendary founder of the brand, twin sister Jean? Jane started their first trip to Asia, cut the ribbon personally, and shared the magic of benefit's clever disguise with China fashionistas.

On April 2, 2008, the Bund 18. Sephora celebrated her third birthday in China. In order to make the dream of beauty lovers come true, Sephora carefully arranged the event site to let the guests swim in the beauty kingdom: internationally renowned makeup brands give you a gorgeous preview? In 2008, the international popular makeup exhibition, Sephora exclusively sold brands to bring you new product previews and releases, and famous French doctors and beauticians taught beauty tips in class; SEPHORA, the online store of Sephora, presents you with its powerful online shopping experience. Such a wonderful trip made every guest present very happy. Sephora's beautiful "adventure paradise" for the third anniversary is located at the Bund 18 Sens. & amp？ The Bund, rich historical deposits and its extraordinary fashion savvy make Sens? & amp？ The Bund has become the best amusement place to create a fashionable and beautiful palace. On the poster, the landmark Eiffel Tower in Paris turned into a playful hat and put it on the girl's head-a wonderful and beautiful journey began! At the beginning of the expedition, I saw the elaborately decorated Sephora historical exhibition area. The interesting story of Sephora's life and his three-year growth in China is presented through elaborate films. From the brand concept and development strategy founded by Sephora to the development from 2005 to 2008, Sephora shared the secrets and course of its rapid growth with all beautiful people, creating a shopping environment with more fun, more freedom, more fashion and more choices.

5. On May 8, 2008, at Joy City Store in Xidan, Beijing, Sephora let everyone feel the legendary sunshine journey brought by the ancient bronze series of Tyrol in Guerlain, France. ? French Guerlain Teelock Bronze Series is the symbol of the sun. By capturing the extraordinary light and shadow inspiration from the rising sun in the East, the flame in India and the sunset in Africa, every woman's desire to pursue natural makeup and shine with the sun has been successfully satisfied. To this end, on the day of the exclusive media conference of TERRACOTTA Sephora in Guerlain, France, rich circular design elements were adopted to express the mysterious connection between women and the sun. The golden brown container and backboard are perfectly integrated with Sephora's classic black and white stripes, which also reflects the successful cooperation between Guerlain and Sephora. ? At the press conference, Zorn, chief makeup artist of Guerlain China model? Ho's wonderful pen description shows the wonderful tanning technology of Tiroco bronze series in Sephora store, showing sexy tanning makeup; Participants can also personally participate in the exhibition, experience, simulated shopping and other forms, and feel the brand-new Asian-African customs from the visual and sensory perspectives, and witness the legendary sunshine trip to China brought by the French Guerlain Teelock Bronze Series for the first time. ? The French Guerlain Teelock Bronze Series exclusively launched by Sephora China is very popular all over the world, and a product can be sold every 20 seconds in the world! All kinds of foundation, honey powder, lotion and eye shadow are exquisite, light and smooth, leaving no makeup marks. Just a brush or two is enough to brighten your face all day. The unique oil-free moisturizing formula creates a completely natural makeup, leaving the skin with a uniform and natural brown luster from morning till night. With a series of makeup artist, you can easily interpret the charming charm from Asia and Africa. ? With its leading position and professional experience in the international beauty market, SEPHORA, the global cosmetics retail authority, is committed to bringing the latest achievements of world-class brands to consumers around the world in the first time, creating and promoting a fashionable lifestyle. In view of the great success of French Guerlain Teelock Bronze Series in the global market and the rapid development of Sephora in China, Guerlain and Sephora jointly sold 2008? TERRACOTTA Tilok bronze series is a successful practice of the makeup trend created by the first-line cosmetics brands in the world and the global cosmetics retail authority. ? Nowadays, fashionable avant-garde women who look forward to sexy sunshine makeup don't have to go elsewhere to find magic secrets; Enter the Sephora store, feel sexy and close to you, experience the legend of selling a product every 20 seconds in the world, and start the sunshine tour of Guerlain Teelock. Sephora's innovative shopping mode and professional beauty service advocate free exploration, free trial and free choice for you, so that exotic light and shadow can bloom generously without pretense. In this hot summer, capture the elegance and nobility of women and visit the magical sunshine country!

6.2009 Sephora Media Open Day-Beijing Station. In the pleasant autumn in Beijing, Sephora, the global cosmetics retail authority, presented a feast for many beauty brands-Sephora China's autumn and winter Beijing Media Open Day in 2009, which started a blue dream journey with fairy-tale beauty. ? Sephora China Autumn and Winter 2009 Beijing Media Open Day was launched in 2009? Sephora's global Christmas theme makeup spots are all over the event site. Pure and dreamy blue starry sky and starlight everywhere are like bright and shining stars, just like entering a blue dream. In autumn and winter of 2009, many new products made wonderful appearances-the latest main star product Sephora dazzling eye shadow paste surprised the audience; Brand-new brand goes on the market-Sephora launched LUNASOL crystal makeup series, which brought the ideal of "purifying makeup" and the original "perfect step" makeup method, making makeup a ceremony of injecting vitality. Sephora's exclusive sale of new products made a wonderful appearance-Sephora's latest exclusive sale brand-Rexaline, a brand-new American high-efficiency anti-wrinkle skin care brand, debuted, and the skin care concept of focusing on moisturizing and innovative technology created the myth of anti-wrinkle and anti-aging skin care. Eisenberg, a French high-end skin care brand, launched the 14-day beauty miracle Eisenberg bride intensive care trilogy in Sephora in April, bringing the latest single product, namely, cold, firm and moisturizing body lotion, and creating a beautiful trend again. Sephora exclusively sells TALIKA Taalikka's brand-new trilogy to awaken skin intelligence and rejuvenate skin.

7. 2009165438+10.6 Sephora Beijing Qianmen flagship store will be grandly opened in the long-awaited future! In Paris, romantic city, on the most charming Champs Elysé es, the luxurious and romantic Sephora store is like a beautiful temple, which has become a fashion landmark for modern French women to interpret beauty. The unique French space design and the whole perfume wall erected on both sides of the deep and transparent front porch lead you into a dreamy and wonderful beautiful shopping paradise. Sephora on the Champs Elysé es is like a delicate French woman, fashionable, romantic and elegant.

New york, a fashionable metropolis, is embedded in Sephora's modern and prosperous Fifth Avenue store. The extremely fashionable storefront design is full of youthful fierceness and relaxed freehand brushwork. Just like a never-ending beauty trend conference, it has become the beautiful center of this fashion capital, attracting the enthusiasm and publicity of new york fashion girls all the time.

Sephora Beijing Qianmen flagship store is located in a classic building with rich historical background at No.60 Qianmen Street. The shop is located on the second floor. As the largest Sephora store in China, Qianmen flagship store continues Sephora's unique one-stop experiential shopping, including Guerlain, Dior, YSL and Esté? Lauder, Lanc &; #2 12; ME and other top international beauty brands. In addition, Sephora also introduced many professional and effective new international brands to China consumers: Eisenberg, the top skin care brand popular in Europe and America, Uskincare, a classic brand from Marseille, and Nickel, a European professional men's skin care brand. At the same time, Sephora Qianmen flagship store also provides customers with intimate services such as Benefit beeswax eyebrow trimming, Taalikka professional skin testing, Nashadi and Fulu Deya hair quality testing. From the luxurious romance of the Champs Elysé es to the modern prosperity of the Fifth Avenue store in New York, to the elegance and classicality of the front store in Beijing today, the perfect combination of modern romantic French feelings and China's long history and culture, Sephora makes the beauty of the amazing world shine again on the ancient Qianmen Street in Beijing.

To celebrate this important moment, Sephora will be in? On June 5th, 2009, 165438+ held the opening ceremony of "Sephora Surprise Night" in the flagship store in front of Sephora. At that time, celebrities will gather and there will be wonderful performances from top brands in the world. Such a grand party celebration is only to witness Sephora erecting another world fashion landmark. Sephora Nanning's first store opened 9 1 Tiandi Plaza? Is there 12 1 store in Huamen Store? 20 12 On the morning of May 30th, the first Sephora retail store in Nanning was grandly opened in 91 Tiandi Plaza. Following the opening of the120th Sephora store in Wuhan, Sephora has entered 12 1 stores nationwide.

Service folding edit this paragraph

Sephora is another beautiful temple, bringing you more services, discounts and information.

Free professional makeup We provide you with free makeup service, introduce you to suitable products and makeup, and make you more beautiful and moving.

Free skin care instructions for using skin analyzer (? Only in individual stores), and thanks to the guidance of Sephora professional beauticians to do personalized skin analysis for you.

Basic manicure urgently needs basic manicure service? Come to the nearest Sephora store.

Monthly make-up courses are designed for members every month. You are a beginner or experienced in makeup. Welcome to our makeup classroom to study or improve your makeup artist.

Exquisite gift packaging: Let Sephora prepare the most exquisite gift for you!

Product folding edit this paragraph

cosmetics

"Flower in the Wind" Nail Polish

Plumeria, the latest summer in the wind? Colors series has added three nail colors: royal blue, light purple and bright pink peach. The color is charming and dazzling, representing a woman's belief and her belief that she will never give up. As the last step of makeup, it will definitely make you lively and look forward to your appearance.

The plumeria in the wind is a gorgeous peach nail polish.

Price: RMB? 80/ 1 1 ml

Rich cherry red is blended with high-brightness gorgeous powder, which makes your hands full of fiery passion. The special formula of natural ingredients not only makes nail polish lasting and colorful, but also protects women's delicate nails from external invasion.

Plumeria in the Wind Sapphire Blue Nail Polish

Price: RMB? 80/ 1 1 ml

Saturated dark blue is bright and shiny, which makes you charming, especially suitable for "showing off" at parties; Thick texture is easier to smear, uniform in color, quick-drying and lasting, which is your best partner to show your delicate hands. Paint the same color on your feet.

Plum purple sequined nail polish with plumeria in the wind.

Price: RMB? 80/ 1 1 ml

This summer's latest model is an indispensable highlight for women who love beauty. Jingjing bright luster, as dazzling as the Milky Way starry sky; Light purple looks gentle and lovely, and with a little sequins shining like the night sky, it exudes a noble and mysterious atmosphere.

Other cosmetics

Shiny Eye Shadow Sephora Shiny Eye Shadow

Sephora four-color eye shadow

Sephora bicolor blush

Sephora summer eye shadow

Sephora pearlescent eye shadow

Sephora five-color eye shadow

Sephora four-color lip gloss plate

Sephora cool lip gloss

Sephora monochrome eye shadow

Perfume series

1, Harajuku doll ladies perfume series

In August, Sephora exclusively sold the new Gwen? Stephanie. Harajuku? Lovers' Harajuku doll ladies' perfume series brings the fashion trend and attitude from Harajuku, Japan, which is related to all trendy, eye-catching and quaint.

Harajuku? Ladies perfume series of lovers Harajuku doll brings five charming and beautiful dolls: sweet and lovely "love doll", playful and sexy "angel doll", melodious and rhythmic "music doll", innocent "baby doll" and quaint "fashion doll", which exudes fatal and lovely attraction.

2. Product story

Inspired by the fashionable street style in Harajuku, Tokyo, this series of perfumes captured Gwen? Lyrics and Modeling in Stefani's Music. Perfume is specially designed for people who love her music and are obsessed with "deadly cute attraction".

Each doll is packed in a shiny black box with Harajuku printed on it. Couple logo, according to different characteristics, each doll's logo color also has its own characteristics. A beautiful ribbon surrounds the box to fix the doll. Gently peel off the box inside, and you will find the label of the doll you want: "What you get is a naughty doll. I like your personality and I am your biggest admirer. "

Harajuku? Lovers "love" and "love doll" ladies perfume? Price/specification: 460/30ml

Sweet, lovely, yearning for freedom, lovely doll always fantasizes endlessly in her little world. She is a lovely little girl, wearing a super cute striped mini skirt and a pair of fashionable red boots. From her hair to her cuffs, the sign of "love" is everywhere, and love is everywhere! perfume

Top note:? Shiny bergamot, pink pomelo, peach, bamboo leaves

Alto:? Water peony, aquatic rose, jasmine, oil peach blossom, cream daffodil, Egyptian jasmine

End sound:? Warm ylang ylang petals, creamy vanilla, sensual musk, Jin Mu.

Harajuku? Lovers "angels" and "angel dolls" ladies perfume? Price/specification: 460 yuan /30ml.

An angel is always observing things around her, because she firmly believes that everything has two sides. She is wearing a classic, elegant and fashionable college-style lady suit-plaid mini skirt, knee-length white socks and a pair of black patent leather Mary Jane shoes. Even an innocent angel is a little rebellious in her heart, and the bright orange headscarf on her slanting head reveals her dual character.

Top note:? Raspberry, cranberry, blackberry, pineapple

Alto:? Pears, sweet violets, sweet roses.

End sound:? Lollipop synthetic sound, Japanese cypress, crystal amber

Harajuku? Couple "Music" and "Music Doll" Ladies' Perfume (View Word of Mouth) Price/Specification: 460 yuan /30ml.

Music doll's outlook on life and unique spiritual purpose is to bring happiness to everyone! Fashion blue Bai Haijun suit and black lace-inlaid boxing boots make music play a personalized role anytime, anywhere.

Top note:? Clementine citrus, shiny pear.

Alto:? Jasmine, sweet pea, honeysuckle

Aftertaste: vanilla, musk, smooth wood

Harajuku? Couple "Baby" and "Doll" Ladies' Perfume (View Word of Mouth) Price/Specification: 460 yuan /30ml.

Top note:? Freesia, bergamot, white rose

Alto:? Orange blossom, gardenia Tahiti, jasmine petals

End sound:? White musk, cork, heliotrope, vanilla, violet.