Future golf villa property

One year after Xu put forward the concept of "buy buy buys, closes and closes, detours and detours, big and big, good and good", Baiteng Automobile, a new car-making force, announced that it would suspend its business operations in China and decided to "pack up and leave".

Baiteng broke the halberd, but no matter how big the China automobile market was, it didn't get a piece of it, and the founder of Baiteng was Feng Changge, a Henan native, that is, Xu.

Xu was born in 1958 and Feng Changge was born in 1970. They belong to the same genus, and the difference is just ten years (12 years old). In terms of wealth, Xu ranked Top3 in the Rich List with more than 200 billion RMB, and Feng Changge ranked 65438 in the Hurun Rich List with 20 19. (Feng Changge is still a younger brother in front of Xu's hometown)

At that time, in the eyes of the outside world, Baiteng automobile products were excellent, beautiful in design, advanced in concept and remarkable in differentiation. It had an ultra-luxury car and an operation management team, which was no different from "making a car".

Unfortunately, Baiteng died before he stepped down from the beautiful PPT. People have to ask: What is the key to the success of building a car?

Apart from regret, looking back on the five-year course of Baiteng is a tragedy that is doomed to happen.

1

Feng Changge was born in a remote village in a remote town in Nanyang, Henan. His father, Feng Sanxiu, once worked in Henan Cooperative Enterprise Management Office. His mother, Cao, is a model student. Feng Changge has five brothers and sisters (elder sister Feng Yunling, elder brother Feng Changhua, second brother Feng Changyou and third brother Feng Changjin), and he is the youngest.

Feng Changge spent nine years in school step by step, and his grades have always been among the best, which is deeply loved by teachers.

On the eve of senior high school entrance examination, my mother died suddenly. Feng Changge decided to drop out of school to work in grief. After repeated persuasion by the teacher, he decided to continue his study.

The teacher is really kind to him, buying him books and exercise books. He was still grateful for it until he worked for many years. The first thing he did after his career was to donate 654.38 million yuan to his alma mater.

1988 college entrance examination, successfully admitted to Zhongnan University of Economics and Law with excellent results. After graduating from university four years later, he became an assistant judge of the Higher People's Court of Henan Province with a successful career.

A stay in the judicial system is 10 years.

In 2002, at the age of 32, he re-examined his life and decided to start a business in the sea. With 10 years of judicial experience and contacts, he founded his own law firm, and then began to set foot in real estate investment and auction evaluation business.

Born in law, he had a "risk awareness" very early, and he changed his nationality to Saint Kitts and Nevis.

200 1, Henan ccid industry and trade company invested in the construction of Jinsha lake golf course. In order to gather business contacts, Feng Changge founded Jinshahu International Golf Club, which always receives big names from all walks of life, and his circle of friends has also become a circle of rich people.

Soon, he completed the "primitive accumulation of capital", and a "rising star of Henan business leaders" is rising in Ran Ran, Ran Ran.

2

2 1 century, the scale of China automobile market has exploded, and Feng Changge has a keen sense of business. In 2005, the first BMW dealership, Zhongdebao Automobile Sales Company, was opened, and it officially entered the field of luxury car sales.

The following year, Feng Changge opened the first Lexus 4S store in Zhengzhou. After he was familiar with the sales business, he expanded wildly in the luxury car sales map in the next few years:

1978, Feng Changge's Harmony sedan smoothly opened to 25 stores across the country, earning nearly 6 billion yuan in 20 12, ranking among the top 50 luxury car sales lists and becoming the largest luxury car dealer in Henan.

In 20 13 years, he finally ushered in a bigger harvest period.

On June 13, the Hong Kong capital market welcomed for the first time a pure luxury car and ultra-luxury car dealer, Feng Changge's Harmony Car, which was listed on the Hong Kong Stock Exchange on the same day, with a valuation of over HK$ 6 billion.

At 9: 30 in the morning, Feng Changge looked happy, held up his thumb with one hand, and finished lifting his arm and lowering his hammer with the other hand. The sound of gongs is crisp and long, accompanied by the copper smell of Beijing.

Harmony Auto, which has no technical content, has become the largest Hong Kong listed company among private enterprises in Henan.

In addition to the pursuit of capital, some even commented that Feng Changge brought a low-key, high-end new Henan entrepreneur image.

Feng Changge accepted this "honor".

three

In fact, Feng Changge has set foot in another field-golf, and started the business strategy of "grasping with both hands and being hard with both hands".

In 2007, Feng Changge founded Henan Harmonious Real Estate Company and began to plunder the fat of real estate.

Jinsha Lake Golf Course, which has been in operation for many years, was ordered to shut down due to repeated violations, and relevant personnel were punished, but the course has not been demolished.

Feng Changge took over the golf course in the name of Zhengzhou Zhongdebao Company with a stroke of a pen, and he became the owner of the only city golf course in Zhengzhou.

With one foot in the "grey zone", he began to collect money crazily by hosting golf events, and all the world's top golf stars came here to participate.

It costs 520,000 to apply for annual and lifetime cards here. Even if the membership fee is so high, the number of members of the club is still the first in Henan Province, and it has become a veritable "top stadium in the Central Plains" and a cornucopia of Feng Changge.

With the gold-lettered signboard of top golf courses, it constantly attracts rich people from all walks of life. Feng Changge pushed the boat with the tide and began to build a "Golf Mansion Community"-Jinshahu Golf Mansion.

Villas have sprung up like mushrooms after rain, and 102 sets of townhouses and lakeside single-family houses built in the first phase were sold out in a few months.

Three business segments of Harmony Group surfaced: Zhongdebao Automobile Sales, Jinshahu Golf Course and Harmony Real Estate.

However, the house was sold, but few owners came to live. The atmosphere of uninhabited residential areas is naturally very poor, which directly affects the subsequent real estate sales, so Feng Changge invited famous domestic Feng Shui masters to "guide" at a high price.

A lot of money went into the pocket of the feng shui master, but the situation did not improve. In the years when car sales were booming, Harmony Real Estate constantly created troubles for Feng Changge, and its properties were later investigated and dealt with by relevant departments for alleged violations.

The fuel car market is saturated, and the stock price of Harmony Car is depressed; There is a "ban" on golf courses, which is always related to the risk of the door; Because of the frequent problems of qualification and land occupation, real estate sales are unfavorable and profits are greatly narrowed: all the cards in Feng Changge's hand are facing severe challenges.

four

On April 22nd, 20 14, the first batch of Tesla users in China got the car keys of Model S, and elon musk, the founder, came to China for the first time to celebrate, thus starting a journey to compete for the automobile market in China.

He didn't expect that, just like Steve Jobs founded the iPhone, Tesla promoted the rise of China's new car-making forces. Pengcheng Automobile, Weilai Automobile and Li have entered the market one after another, and new energy vehicles have become the biggest outlet in the global capital market.

Feng Changge, who is struggling in the business swamp, is very excited. Having experienced IPO, he is keenly aware that this is the next story script for Harmony Group to attract capital.

I used to sell cars, but now I have to build cars. What do I need to make a car?

Professional team, abundant funds and a car-making qualification: Xu Changge needs to solve these problems one by one.

At the beginning of 20 15, Feng Changge, together with boss Foxconn and boss Tencent Ma, set up "Harmony Futeng" Company (FMC) at a ratio of 3: 3: 4 (Foxconn, Tencent and Harmony Auto), and formally announced its entry into the new energy automobile manufacturing industry.

In order to solve the problem of production qualification, Harmony Futeng decided to spend 300 million yuan to acquire Zhejiang Luye Automobile Company. After paying the deposit of 6.5438+million yuan for car purchase, it was found that Luye did not have the qualification for passenger car production, but only had four wheels.

This means that it can only produce low-speed electric vehicles.

The purchase amount of 300 million yuan failed to arrive, so Luye Automobile could only "stop production for help" and then it was gone.

From this point on, Feng Changge staged a farce of "falling off the chain every year" for five years.

five

The qualification problem will not be solved for a while, so Feng Changge began to look for a management team and a technical team for Harmony Futeng.

With the contacts of BMW dealers accumulated in 10 years, Carsten Breitfeld (the father of BMW i8), then vice president of BMW Group, was successfully recruited and invited to be the CEO of Harmony Futeng. Later, the team gave him a very "playful" Chinese name "Bi Fukang".

However, Bi Fukang is a native "crooked nut". To make cars in China, he needs someone who knows the China market. Bi Fukang invited Daniel Kirchert (Chinese name Dai Lei), a friend of China Connect, the general manager of the business headquarters in China, UK and finidi.

Subsequently, the lineup was impressive, almost all of them came from world-renowned automobile manufacturers such as BMW, finidi, Tesla and Mercedes-Benz.

Feng Changge's tone is bigger than that of fellow villager Xu: "Either don't do it or go all out!"

Shortly after the voice fell, from May 2065438 to May 2006, it was reported that Feng Changge was "assisted in the investigation" because of something and was in a state of "residential surveillance" for more than half a year.

He Ma retired after hearing the news. When Feng Changge came back, the original Big Three was left with himself. He rekindled his fighting spirit and said to the staff, "This page has been turned over."

Also released the rhetoric: "Let Baiteng become a global smart car pioneer."

At that time, the team seemed to be working hard to help Feng Changge "weave the story of making a car". The factory landed smoothly, the international R&D layout progressed normally, the team expanded rapidly, and the products gradually took shape. This series of "beautiful story chapters" finally gained the recognition of capital:

Batten has achieved the scale of "unicorn" in the voice of outside doubts, with a valuation close to $2 billion.

At this time, Jia Boss, the founder of LeTV, who is far away from the other side of the ocean, also began to describe his "Faraday future". In the first half of 2065438+2008, Mr. Jia also brought a capital injection of 800 million US dollars from Henan real estate tycoon Xu.

Pang Qingnian, a 60-year-old man from Hangzhou, Zhejiang, announced that he had developed "the world's first water-hydrogen fuel car".

Such a car is simply "the birth of God":

When the leaders of Feng Changge's hometown of Nanyang, Henan Province heard that this car was "so magical", they were invited to the local area to develop the "new energy industry", as if they saw a grand scene: the output value of young cars was 30 billion, the profits and taxes exceeded 1000 billion, and more than1000 people were created.

The beginning of all fairy tales is almost so beautiful, and the story of building a car is no exception.

six

2065438+September 2008, Nanqi Star, the parent company of Baiteng Automobile, acquired 0/00% equity of Tianjin FAW Huali Automobile/KLOC-0, a subsidiary of Li Xia Automobile, and finally obtained the qualification to build a car.

Boss Jia broke up with Xu, a frequent visitor to the rich list, because of money. From this road to the sky, go their separate ways.

"Xu Mou" made up his mind to build his own car.

20 19 At the end of May, Pang Qingnian's "feat" spread:

Public opinion is boiling: Newton can't explain this any more, so he has to let his brother "Niu Beer" come. (As a result, everyone knows)

165438+ 10, Xu announced that he would invest 45 billion yuan in three years to build a cross-border car, claiming that "it is necessary to open up a road different from all car companies in the world" and "do it or do the best". (Henan Feng Changge also said so)

Feng Changge is crazy about financing here, but at the same time he is guarding "the foreign team that may burn the most money in the world":

Not to mention burning money, there are also problems in management. Bi Fukang and Dai Lei, who were originally good friends, had serious differences on the development plan of Baiteng, and their internal contradictions intensified and even tore at each other.

2065438+April 2009, Bi Fukang suddenly announced his resignation as CEO of Baiteng Automobile, and the delayed C round of financing basically fell through: it is said that the account is less than 50 million US dollars.

This money is really nine Niu Yi cents for building a car.

Bi Fukang left Feng Changge, stayed in "Alcan Nick Automobile" for a period of time, and plunged into the arms of his boss Jia, becoming the future CEO of Faraday.

Feng Changge only has the general Dai Lei to "make up stories" for him, frantically looking for money for Baiteng, but few venture capitalists are willing to take over.

seven

Baiteng, who has no money, can't even pay his employees' salaries in the end.

At the end of May, 2020, the total book capital of Baiteng related companies was only1000000 yuan, of which 300 million yuan was overdue. At this time, the negative assets have reached about 8.6 billion yuan, and the wages owed to about 654.38+0400 employees in China are nearly 90 million yuan, and there is no news.

On July 1 2020, Baiteng Company announced that it would suspend its business operation in Chinese mainland.

After all, these two "crooked nuts" are professional managers who can leave their jobs at any time, leaving Henan rich Feng Changge to fight alone in the cold wind.

His sentence "to make Harmony a century-old enterprise" dissipated in the wind.

Not many people dare to build a century-old enterprise now. In addition to "the wind is clear and the gas is positive", Feng Changge is one.

The youth car had a flat tire, and the Baiteng car sank. The question of whether the Henan rich can successfully build a car fell on Xu.

I hope this is an exciting story, not a sad future.