In 2020, the top 500 comprehensive strength of heavy property service enterprises will be released.

On September 29th, Chinese Academy of Physics and China Real Estate Evaluation Center of Shanghai Yiju Real Estate Research Institute jointly held a press conference on the evaluation results of comprehensive strength and brand value of property service enterprises in 2020 in Zhengzhou. At the meeting, the comprehensive strength evaluation report of property service enterprises in 2020 was grandly released, and at the same time, the list of the top 500 comprehensive strength of property service enterprises in 2020 was released, leading property service enterprises in various sub-sectors and fields.

From the perspective of regional distribution, the top 500 property service enterprises are widely distributed, with management areas covering 72 cities across the country. Among them, East China and South China with strong economic strength account for half of the country, and more than half of the top 500 enterprises; Over 80% of enterprises are concentrated in Guangdong, Beijing, Shanghai and other 13 provinces and cities. In addition, Shenzhen, Beijing, Shanghai and other 13 Fortune 500 companies have concentrated nearly 70% of Fortune 500 companies.

Figure 1 20 19 Regional Distribution of Top 500 Enterprises

0 1 Accelerate the expansion of management scale, and concentrate the advantages on the head.

In 20 19, 82,574 top 500 enterprises managed projects, up by 17.29% year-on-year, with a management area of133.76 million square meters and an average management area of 2,675,438+0,500 square meters, up by 12.53% year-on-year. The market share of the top 500 enterprises has increased from 42.56% in the previous year to about 44%, and the concentration of management scale of property service enterprises has been increasing.

Figure 2 Overview of management scale of top 500 enterprises in 2019 years

The advantages of head enterprises accumulate, and the trend of the strong continues. The total number of management projects of the top 100 enterprises is 49,260, an increase of 18.66% over the previous year, accounting for 59.66% of the management projects of the top 500 enterprises; The management area of the top 100 enterprises was 9.038 billion square meters, up 12.87% year-on-year, accounting for nearly 70% (67.57%) of the management area of the top 500 enterprises; The market share of the management area increased from 28.7% in the previous year to about 29.9%.

Figure 3 Changes of management areas, project numbers and market share of the top 100 enterprises from 2010 to 20 19.

Take various measures to promote the development of enterprises, and the scale of entity enterprises continues to expand.

Relying on affiliated housing enterprises to obtain stable resources, the management area is widely distributed. At present, the concentration of property management industry is still low, and scale expansion is still the main theme of property enterprises. Among them, property enterprises are closely related to the development projects of related real estate enterprises. With the help of the resource advantages of related real estate enterprises, it will bring certainty to the scale expansion of property enterprises.

High-quality mergers and acquisitions accelerate industry integration, and the scope of mergers and acquisitions extends to head enterprises and professional fields. Industry mergers and acquisitions often appear strong alliances, high-quality mergers and acquisitions cases and strategic cooperation of head enterprises increase, accelerating industry integration. At the same time, the goal of M&A, a strong enterprise, has expanded from a property service enterprise to a professional company in the fields of intelligent technology, education, elevators and insurance related to its business, and its service chain has developed in depth.

The service boundary has been widened, and non-residential property has become the focus of layout.

In 20 19, there were 477 enterprises in the top 500 that laid out residential properties, accounting for 95.4%, which was the same as the previous year, and remained the focus of the layout of property enterprises. At the same time, the number of enterprises involved in non-residential sub-sectors has increased, which has become a new focus of entity enterprises.

Figure 4 Distribution of Top 500 Enterprises in 2018-2019, Proportion of Enterprises in Various Subdivisions

The service format of the property management industry has been comprehensively expanded, and the management projects and fields of the top 500 formats have been improved. The growth rate and net increment of non-residential buildings have exceeded that of residential buildings.

Figure 5 Management area and growth rate of each subdivision of top 500 enterprises in 2018-2019.

The expansion of head property service enterprises into the field of non-residential property has increased the proportion of non-residential property and diversified business layout. In 20 19, the residential property management area of the top 500 enterprises accounted for 60%, which still occupied the main composition. Non-residential properties accounted for 40.0%, up by 3.5 1 percentage point over the previous year, of which the management area of office buildings and industrial parks accounted for 10.27% and 7. 18% respectively, up by about 1 percentage point over the previous year.

Fig. 6 Proportion of management area of each sector of top 500 enterprises in 2018-2019.

Seize the opportunity of non-residential property development and extend the service boundary of property enterprises. Driven by the policy dividends such as the socialization reform of logistics in government agencies and institutions, encouraging social capital to participate in the investment and operation of public services, and fully implementing the socialization guarantee of military camp property management, the non-residential property sector has continuously released market space. Many enterprises set foot in the field of non-residential property by creating sub-brands of non-residential property, strategic cooperation, acquisition, bidding, etc., and laid out the layout in many scenes such as government agencies, mixed reform of state-owned enterprises, "three supplies and one industry", urban services, highways, military property management, township services, municipal sanitation, venues, transportation hubs, scenic spots, etc., and opened up new development directions.

The layout of enterprises should face the whole country and strengthen regional deep cultivation.

The top 500 companies have a wide business layout, and 82,600 projects managed by them are widely distributed in 33 other provinces, autonomous regions, municipalities and special administrative regions except Taiwan Province Province of China, nearly 1 1,000 towns and villages, as well as many overseas countries and cities such as Japan, Malaysia, Cambodia, Spain and Canada. The top 500 enterprises have the largest management area in East China, with 565,438+53 million square meters, accounting for nearly 40% (38.53%).

Figure 7 Regional distribution of management areas of top 500 enterprises in 2019 years

The business of the top 500 enterprises is concentrated in key development areas, and the management area of the top ten provinces and cities with the management scale of * * * reaches 8.968 billion square meters, accounting for 67.04% of the total management area of the top 500 enterprises. To some extent, these areas have wide coverage of property services and centralized management.

Figure 8 Top 500 Enterprises in 2019 Years 10 Provinces and Cities in Layout Management Area

At the same time, the total management area of the top 500 key cities reached 4 1.82 million square meters, accounting for 3 1.26% of its management area.

Figure 9 Key cities in the management area of the top 500 enterprises in 2019 years

0 1 operating income exceeded 300 billion, and the market share continued to increase.

In 20 19, the business income of the top 500 enterprises was 340.748 billion yuan, with an average of 68 1 100 million yuan, up 20.33% year-on-year, and their performance maintained a sustained growth trend. At the same time, the proportion of the top 500 enterprises' operating income in the total industry income increased from 3 1.23% to1.8 percentage points, and increased to 32.4 1%. Head enterprises have strong income-generating ability, and the market share of top 500 enterprises' operating income has been further consolidated and expanded.

Figure 10 20 19 Overview of the Operating Income of Top 500 Enterprises

In 20 19, the top 100 enterprises achieved an operating income of 21604.3 billion yuan, with an average of 2160 million yuan, an increase of 2 1.25% year-on-year, and their operating performance increased steadily. It accounted for 63.40% of the operating income of the top 500 enterprises, an increase of 0.48 percentage points over the previous year; The market share of operating income reached 20.55%, an increase of 0.90 percentage points over the previous year, and the market share continued to increase.

Figure112012019 top 100 enterprises' operating income and market share

02 service penetration and expansion, building a diversified community consumption scene

In 20 19, the income from basic property services of top 500 enterprises reached 266.053 billion yuan, with an average of 532 million yuan, up by 17.86% year-on-year, accounting for 78.08% of the total operating income, and it is still the main source of income for enterprises. Diversified business's service income was 74.694 billion yuan, with an average of 65.438+0.49 billion yuan, up 30.03% year-on-year, accounting for 26.5438+0.92% of the total operating income, up 65.438+0.64 percentage points over the previous year. diversified business's service income continued to grow.

Figure122018-2019,500 top enterprises' business income composition and changes in the proportion of diversified business income.

In 20 19, the income from basic property services of the top 100 enterprises was1642.58 billion yuan, a year-on-year increase of 18.98%, accounting for 76.03% of the total operating income; The income from diversified business services was 5 1.785 billion yuan, up by 29.05% over the previous year, accounting for 23.97% of the total operating income, up by 1.45 percentage points over the previous year, surpassing the top 500 enterprises.

Figure132017-2019 changes in the composition of top 100 enterprises' operating income.

In 20 19, the scale of residential property continued to expand and the level of property fees increased. The service income of basic property reached12181400 million yuan, with a net increase of 143438+03.33%, and the basic property fee of non-residential property increased by 13.33%.

Figure14 2018-2019 Income and growth rate of basic property services of top 500 enterprises in different formats

From 2065438 to 2009, the income from basic property services of residential properties of top 500 enterprises accounted for 45.79% of the total income from basic property services, and it is still the main income composition of basic property services. The income from basic property services of non-residential properties accounted for 54.2 1%, an increase of 1.83 percentage points over the previous year. Residential real estate has created more than 50% income with 40% area. The income contribution of residential property is still the largest, and the unit area value of non-residential property is higher.

Figure 15 20 19 area and revenue ratio of top 500 enterprises in 2008

Pay attention to the development of diversified business services, and the value-added services around community life have increased substantially. In 20 19, the income of diversified business services of top 500 enterprises exceeded 70 billion yuan, with an increase rate of 30.03%. Among them, the income from community service was 365.438+0 billion yuan, up 66.8 1%, with a net increase of 65.438+0.263654.38+0 billion yuan, accounting for 42.22% of the income from diversified business services, up 9.3 1 percentage point over the previous year.

Figure16 2018-2019 Income and growth rate of diversified business services.

Create a one-stop service platform, integrate online and offline high-quality resources, accurately match the consumer demand of owners, provide platform products and services, enhance the brand influence of enterprises, enhance the stickiness of owners, and have a broad space for community development.

Table 1 500 Top Enterprise Community Service Platforms and Registered Users

Note: The maximum number of registered persons is 20 19 12 3 1.

Profitability continues to improve, and diversified business services have broad profit margins.

In 20 19, the gross profit and net profit of the top 500 enterprises were 511640,000 yuan and 29.988 billion yuan respectively, with an average of1020,000 yuan and 59,976,900 yuan respectively, up by 19.32% and 32% respectively. Gross profit margin decreased slightly by 0. 13 percentage point to 15.02%, and net profit rate was 8.80%, up by 0.8 1 percentage point over the previous year.

Figure17 2018-2019 distribution of gross profit, gross profit margin and net interest rate of top 500 enterprises.

The net profit of diversified business services of the top 500 enterprises was 201081600 million yuan, up 59.52% year-on-year, accounting for 36.07% of the total net profit, up 6.09 percentage points over the previous year. In addition, diversified commercial services contributed 36.07% of net profit with 265,438+0.92% of revenue, and diversified commercial services have strong profitability and become a new profit growth point for enterprises.

Figure 18 20 19 Comparative distribution of income and net profit structure of the top 500 enterprises

Improve the cost structure through multiple channels, and show the effectiveness of management.

(1) Labor cost pressure is still very high.

In 20 19, the operating cost of the top 500 enterprises reached 289.584 billion yuan, with an average of 579 million yuan, an increase of 20.5 1% over the previous year, and the operating cost ratio was 84.98%, a slight increase of 0. 12 percentage points over the previous year.

Figure192018-2019500 average operating cost and operating cost ratio

Labor costs account for more than half, which is still the main cost of enterprises. In 20 19, the labor cost of top 500 enterprises reached1528.76 billion yuan, up 18.0 1% year-on-year, accounting for 52.79% of the total operating cost, and down 1. 12 year-on-year.

Figure 20 Distribution of Operating Costs of Top 500 Enterprises in 2018-2019

(2) The importance of project outsourcing and intelligent investment is prominent, which helps enterprises to improve operational efficiency.

In 20 19, 402 of the top 500 enterprises * * * entrusted some basic property services to professional outsourcing enterprises for management, an increase of 13 over the previous year, and the total number of outsourced projects reached 87,874, accounting for 106.42%.

Figure 212018-2019 500 enterprises' project outsourcing distribution

Investment in high-tech and digital construction is the second major purpose of financing for listed companies. Property service enterprises actively embrace intelligent technologies such as the Internet of Things and big data, improve the quality of property services, help enterprises reduce costs and increase efficiency, and empower enterprises to develop.

Figure 22 Investment and proportion of intelligent construction of some top 500 enterprises

(3) Multi-channel boosting enterprise development and improving the quality and efficiency of operation management.

In 20 19, the per capita management area of the top 500 enterprises was basically the same as that of the previous year, which was 5324.82 square meters. The per capita output, income-generating capacity per unit area and per capita net profit were135,600 yuan, 25.48 yuan and 1. 1.9 million yuan, respectively, increasing by 6.57%, 6.94% and17.4/%over the previous year.

Figure 23 Distribution of Operational Efficiency Indicators of Top 500 Enterprises in 2018-2019

The operational efficiency of head enterprises has improved more obviously. In 20 19, the per capita business area, per capita output and per capita net profit of the top 100 enterprises were 64.9645438+0 square meters, 65.438+055300 yuan and 65.438+05900 yuan respectively, all higher than those of the top 500 enterprises.

Figure 24 Distribution of Operational Efficiency Indicators of Top 100 Enterprises in 2010-2019

0 1 directly or indirectly provided more than three million jobs.

The labor intensity is still high.

In 20 19, the number of employees in the top 500 enterprises was 25 1.2 million, up by 1.2% year-on-year, and the number of outsourced employees was 960,700, up by 8.42% year-on-year. The top 500 enterprises directly or indirectly provided 3,472,700 jobs.

Fig. 25 Distribution of employees and outsourcing personnel of the top 500 enterprises in 2019.

The labor intensity of the industry is still high, and the number of basic posts accounts for nearly 90%. There were 346,300 managers in the top 500 enterprises, with a year-on-year increase of 13.75%, accounting for13.78% of the total number of employees; The number of operators reached 2 165700, an increase of 12.78% over the previous year, accounting for 86.22% of employees.

Figure 26 Post Composition of Employees in Top 500 Enterprises in 2019

Property service enterprises can reduce costs and increase efficiency to a certain extent through moderate outsourcing. At the same time, outsourcing basic property services is more conducive to providing professional and refined property services for owners. From 2065438 to 2009, the number of outsourcing investors in the top 500 enterprises was 960700, accounting for 30.73% of the total number of front-line employees.

Figure 27 Distribution of Outsourced Personnel in Top 500 Enterprises in 2019

The proportion of undergraduates, postgraduates and doctoral students is still less than 10%, and high-quality talents are still scarce.

In 20 19, among the employees of the top 500 enterprises, there are relatively few employees with high academic qualifications, and the total proportion of undergraduates, master students and doctoral students is still less than 10%.

Fig. 28 Academic qualifications of employees in top 2018-2019,500 enterprises.

The salary level varies greatly, and the head enterprise is better treated.

The annual per capita salary of different positions varies greatly, and the annual per capita salary of the top 100 enterprises is generally higher than that of the top 500 enterprises.

Table 2 Annual per capita wage level of employees in various positions of top 2019 100 and top 500 enterprises

0 1 rapid response, epidemic prevention and brand service are deeply rooted in people's hearts.

In order to do a good job in epidemic prevention and control, many property service companies responded quickly, quickly launched emergency plans, set up epidemic prevention teams, compiled epidemic prevention and control guidelines, carried out epidemic prevention training, strictly controlled foreign personnel, strengthened personnel management, and increased the frequency of disinfection in public areas. Many properties work overtime, stick to their posts, appease the owners' emotions, take defensive measures, and launch a comprehensive epidemic prevention and control war.

Figure 29 Work done by property service enterprises during epidemic prevention and control.

Pay attention to service quality, and the average satisfaction of owners is 92. 18.

In 20 19, the top 500 enterprises commissioned a third party or conducted an all-round owner survey by themselves. The average owner satisfaction is 92. 18, and the owner satisfaction remains at a high level.

Figure 30 Survey Indicators and Owner Satisfaction of Top 500 Enterprises

The level of property fees varies greatly, and the collection rate remains high.

From 2065438 to 2009, the average property fee of the top 500 enterprises was 3.09 yuan/(square meter month). The residential property fee level is 2. 1 1 yuan /(m2/ month), and the non-residential property fee level is 4.98 yuan /(m2/ month). The level of non-residential property fees is generally higher than that of residential property, which is relatively easy to increase prices and has a large room for future development. At the same time, the average level of property fees in first-tier cities is much higher than that in second-tier and third-and fourth-tier cities, and the average level of property fees in second-tier cities is also significantly higher than that in third-and fourth-tier cities.

Figure 3 1 20 19 Distribution of Average Property Service Fees of Top 500 Enterprises in Different Formats

Material enterprises win the trust of owners and promote high collection rate by creating quality services. Property service enterprises focus on the needs of owners, provide quality property services for owners, and attach importance to brand building. High-quality property services not only improve the satisfaction of owners, but also improve the collection rate of property fees. In 20 19, the average collection rate of property fees of top 500 enterprises was 94.93%.

Figure 32 Property Collection Rate of Different Property Types of Top 500 Enterprises in 2019

The level of property services in different regions is different, and the multi-format layout is rich.

In terms of charging methods, the contract system is still the main charging method for property service fees of property service enterprises, accounting for 87.92%, and the charging system accounts for 12.08%.

Figure 33 Proportion of Property Fees in Top 500 Enterprises

Judging from the establishment of the owners' committee, the proportion of sample projects that have established the owners' committee is14.57%; The projects without owners' committee and those being prepared by owners' committee account for 83.60% and 1.83% respectively.

Figure 34 Project Management Committee of Top 500 Enterprises Established

Top 500 enterprises actively play the leading role of leading enterprises, play an important role in epidemic prevention and control, stable employment, employment promotion, accurate poverty alleviation, tax payment, love donation and so on, and shoulder important social responsibilities and missions.

Figure 35 The Role of Top 500 Enterprises in Undertaking Social Responsibility

Opportunity period of property management industry development

Under the background of favorable policies, technical iteration and people's general pursuit of a better life, the property management industry has ushered in an opportunity period of development. It is expected that property service enterprises will make major breakthroughs in the fields of industry status, management format layout, diversified services, capital market, technology application and brand service, and industry leaders will gradually emerge.