Why can't the Aegean Sea beat Vientiane City?

There are several reasons why the Aegean Sea can't beat Vientiane City:

1.** Shopping Center Design * *. The design of Aegean Shopping Mall is outdoor, and it feels cold in winter. There is a feeling of "direct flow" blowing out of the shopping mall, which leads to the low popularity of the indoor part of the shopping mall and many shops have closed down. In contrast, the product positioning of Vientiane City Mall is mainly mid-range brands, and the overall environment feels good, so customers can enjoy a more comfortable shopping experience.

2.** Brand and format layout * *. Vientiane City has rich brands and comprehensive formats, and both brands and formats can meet the needs of consumers. The Aegean Sea may be slightly insufficient in this respect and cannot attract enough consumers.

3.** Geographical location * *. Vientiane City is located in the center of the city, with a large flow of people. The Aegean Sea may be at a geographical disadvantage, and the transportation is not convenient enough to attract a large number of consumers.

4.** Management and service * *. The management and service of shopping malls are also the key factors that affect the success of shopping malls. Vientiane City has done better in this respect, providing better services for consumers, thus attracting more consumers.

5.** Marketing strategy * *. Vientiane City may be better in marketing strategy. They can attract and retain consumers through various promotional activities, while Aegean Sea may lack innovation or execution in marketing strategy.

These factors * * * together cause Aegean Shopping Center to be at a disadvantage when competing with Vientiane City. Of course, this does not mean that the Aegean Sea cannot change the status quo. As long as the problems are adjusted and improved, the Aegean Sea may also achieve transformation and upgrading.