What's the difference between disadvantage and threat in SWOT?

1, disadvantage (w) refers to something that a company lacks or doesn't do well, or something that will put the company at a disadvantage.

Factors that may lead to internal defects are:

Lack of competitive skills and technology; Lack of competitive tangible assets, intangible assets, human resources and organizational assets; Competitiveness in key areas is being lost.

2. External threats endangering the company (T):

In the external environment of the company, there are always some factors that threaten the profitability and market position of the company. Company managers should identify threats that endanger the future interests of the company in time, make assessments and take corresponding strategic actions to offset or mitigate its impact.

3. The external threats faced by the company may be: the emergence of powerful new competitors who will enter the market, the substitution of company sales, the decline of market growth rate of main products, the adverse changes of exchange rate and foreign trade policy, the adverse changes of demographic characteristics, social consumption patterns, and the improvement of negotiation ability of customers or suppliers.

Extended data:

SWOT analysis, that is, situation analysis based on internal and external competitive environment and competitive conditions, lists the main internal strengths, weaknesses, external opportunities and threats closely related to the research object through investigation, arranges them in matrix form, and then analyzes them with the idea of system analysis, and draws a series of corresponding conclusions, which are usually decision-making.

By using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.

S (strength) is an advantage, W (weakness) is a disadvantage, O (opportunity) is an opportunity, and T (threat) is a threat.

According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

References:

Baidu encyclopedia -SWOT analysis method