The most profitable and loss-making business inspirational story

After graduating from college, Cao Zhiyuan came to Changsha, Hunan Province and worked as a salesman in a decoration company. Running between those new high-rise buildings day and night every day, however, people lost twice and didn't make any money.

Cao Zhiyuan came up with this idea from an old story. This story is about a farmer who met a tiger while working in the field. The tiger wanted to eat the farmer. The farmer respectfully invited the tiger to a cage and locked it. This story inspired Cao Zhiyuan a lot. He thought: Why not be a "farmer"? As a result, Cao Zhiyuan didn't go to work so early and ran less. He makes phone calls and sends text messages in the office all day.

The boss criticized Cao Zhiyuan at the staff meeting without naming him. However, the boss quickly changed his view of Cao Zhiyuan. Because, by the end of the month, Cao Zhiyuan's performance actually surpassed that of the old employees.

At the summary meeting, the boss asked Cao Zhiyuan to introduce his experience. Cao Zhiyuan certainly doesn't want to tell his colleagues his secret. He said hypocritically, "In fact, I have been working hard. However, compared with when I first came, I just changed from a tiger to a farmer, from strength to wisdom, and that's all! " The boss took the lead and clapped his hands. There was warm applause at the meeting.

In fact, Cao Zhiyuan's' wisdom' is to get the phone numbers of those new owners through friends. Then, he sat in the office, called these owners and sent advertising messages on his mobile phone. This method is very simple, but it is much more useful than starting to run around. Because this is aimed at the target customer base. However, Cao Zhiyuan soon discovered a more profitable business.

On this day, Cao Zhiyuan came across the owner's manual issued by the property company at the decoration site of an owner. Cao Zhiyuan carefully read the owner's manual and found that this booklet was very clean, except for the instructions for the use of the house. Then, it occurred to him that it would be very effective if you could advertise in this booklet. Because, the host can not look at other things, and this booklet is necessary. What's more, these owners are newly bought houses, and they all need to buy materials and decorate their houses.

Cao Zhiyuan went to another building, found the property manager and offered to design, edit and print the owner's manual for them free of charge, on condition that he would advertise on it. Hearing this, the property manager was happy from ear to ear. You can get things done without spending a penny. There is no such thing in the world. So, the manager signed a contract with Cao Zhiyuan with great interest.

Cao Zhiyuan was ecstatic. He hurried back to the company with the contract and reported to the boss. Who knows, before Cao Zhiyuan finished speaking, the boss was out of breath. The boss said, "You are so stupid. You want me to pay him to print the loushu? I won't do such a loss-making business. You can toss as much as you like, and it has nothing to do with me and the company! " Cao Zhiyuan is silly. He tried to explain it to the boss again, but the boss kicked him out.

Cao Zhiyuan felt that there was nothing wrong with his thinking and was determined to carry out this "loss-making business" to the end. So he took out all his savings and counted them, totaling 2800 yuan. He decided to design it himself and use this 2800 yuan to print the owner's manual. Of course, if you want to make a profit, the most important thing is to pull advertisements. He runs a decoration company, a decoration company, a decoration material store and a decoration material store. Many things happen. Under his lobbying, more than 65,438+00 companies and stores will suspiciously advertise in his handbook. However, their condition is effective payment, which has no effect. Goodbye!

The owner's manual was printed, and the property manager was very satisfied, and the owner was more satisfied. Because, with the owner's manual in hand, they can buy decoration materials and find a decoration company without going out. In less than half a month, Cao Zhiyuan collected all the advertising fees and earned a net profit of 30,000 yuan. When Cao Zhiyuan's boss heard about it, he hurriedly discussed this new business with Cao Zhiyuan. However, what he was waiting for was Cao Zhiyuan's resignation report. Because Cao Zhiyuan decided to be his own boss and make this "loss-making business" bigger and stronger.

Five years later, Cao Zhiyuan signed cooperation agreements with the top ten property companies in Changsha, such as Country Garden, Poly, Greentown and Great Wall. , and has municipal agents in Shanghai, Shenzhen, Fuzhou, Nanjing and other cities 17, with annual income exceeding150,000 USD. Not only that, Cao Zhiyuan also registered the cultural trademark of "Reading House" and applied for WeChat official account, with 2 million readers!

Cao Zhiyuan, the most profitable "loss-making business", said that he was the "farmer" in that story. In fact, in life, each of us can become a "farmer" because opportunities are around us. As long as you are willing to use your head and pay attention everywhere, you will be as successful as Cao Zhiyuan!