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Development of Hunan Grand Theatre
Hunan Grand Theatre is a typical cultural enterprise, mainly focusing on theater performances and film screening, supplemented by property management, art training, cultural exchange and cultural audio-visual publishing. 1998+0 1 year since it opened in June 13 years. Since 13, the Grand Theatre has taken the construction of a multi-structure cultural industry and the pursuit of optimal benefits as its development goals, and has been driven by expanding its business, providing quality services and continuous innovation. Adhere to the brand positioning of "artistry, classics and characteristics", adhere to the public performance season of "famous artists, famous academies, famous plays and famous songs", integrate resources, gather strength, and introduce strategic partners for capital operation. In just three years, its two main businesses: the performance box office ranked in front of the national cinema10; The movie box office ranks among the top 50 cinemas in China, and Hunan Grand Theatre has become a well-known brand and an important demonstration base in the national performance and film industry. According to statistics, since 13, the Grand Theatre has held and received more than 3,000 performances, shown more than 3 100 films and performed135,000 performances, with a total audience of more than 50 million, equivalent to an average of 7 times for each Changsha citizen.
Determine the goal of "domestic first-class performing arts cultural group"
In 2009 and 20 10, the operating income of Hunan Grand Theatre increased at an annual rate of 8 million, which achieved a leap-forward development and quickly grew into a leading backbone enterprise in Hunan performing arts industry. Hunan Grand Theatre has become a well-known brand of Hunan cultural industry, and its social radiation, artistic influence and market appeal have been greatly improved. Taking the opportunity of being selected as the "National Cultural Industry Demonstration Base", the industrial development of the Grand Theatre in the "Twelfth Five-Year Plan" has established the goal of "domestic first-class performing arts cultural group". With the strategic goal of enhancing cultural responsibility, cultural contribution and cultural influence, we will constantly improve our artistic strength and economic strength and improve the level of cultural operation.
According to reports, the Grand Theatre is about to start the second supporting project, with a total investment of 560 million yuan, to build a Hunan Cultural Square with a building area of 90,000 square meters and a height of 180 meters. And set up new formats such as Jinsida Network Company and Kuchi Animation Company; Strong alliance with "Red Sun Performing Arts Group" to build a leading performing arts enterprise in the region; The "New Hunan Grand Theatre" project covering an area of 280 mu has also been put on the agenda.
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