Longhu opened 10 shopping malls a year. What is the current situation of these shopping malls?

Longhu started its business in 2000. Longhu won the site of Chongqing North City Garage. This project is the first celestial body project in Longhu. Later, it opened the door to the commercial layout of Longhu. 20 10 was developed by longhu commerce? First year? . At that time, the supply of domestic commercial land increased sharply, and the rapid growth of per capita GDP also stimulated the huge demand for business. The number of real estate projects invested by Longhu 20 10 reached 16. It increased by 12 compared with 2009. By 20 1 1, Longhu has formulated a clear business development strategy and has become another major business of Longhu after this property. Business income has gradually become an important pole of income and profit growth of the whole listed company. At that time, Longhu opened seven commercial projects with an area of 438,900 square meters.

The earlier commercial layout enables Longhu to correctly choose its commercial orientation and development layout. By 20 12, Longhu clearly listed three product lines of commercial projects: Tianjie, Xingyuehui and Jiayuehui. Investment in real estate projects increased to 25, opening 10. Houlonghu accelerated the opening of the shopping center. Since 20 13, the opening area of its shopping center has increased by about 30% year-on-year. As of the first half of 20 19, Longhu has 80 investment property reserves (including those opened) with a total construction area of1kloc-0/35,000 square meters. By the end of 20 19, Longhu has opened 39 large shopping centers with a construction area of over 3.8 million square meters. With the release of the annual commercial land reserve in Longhu, it is estimated that more than 50 shopping centers will be opened in Longhu by 2020. At present, there are more than 80 projects in Longhu, which will be released one after another in the next few years, increasing the income of operating Longhu shopping centers.

With the centralized opening up in the past two years, Longhu commerce has entered an accelerated track. In the future, new commercial projects will be opened in Wuhan, Changsha, Jinan, Xiamen, Tianjin, Yantai, Qingdao, Ningbo, Kunming, Shenyang, Nanchang, Haikou, Nanning, Wuxi and other new cities. At the same time, after Longhu merged its business into the main channel business, in recent years, the source of funds for commercial development has accounted for 65,438+00% of the contracted sales amount of that year, and Longhu's main business is growing steadily. The contracted sales amount in 2065438+2009 is 242.50 billion yuan, which has great potential for future business development.

It is worth noting that Longhu's related CMBS and asset securitization products have not been activated, and Longhu has relatively high-quality business, which can be tried in the future. In addition, Longhu's leading position in the field of long-term rental apartments will also be conducive to commercial value-added, rich business forms and the acquisition of high-net-worth people, and will also become a favorable weapon for Longhu to carry out differentiated business to ensure its long-term development. Competitiveness of large shopping centers.