Timeline of short video and live broadcast

The live broadcast schedule can be divided into five nodes:

18- 18:30 warm-up: the anchor introduces himself, introduces the background of the live broadcast, introduces the products and benefits of the whole live broadcast, and informs fans of the theme of the live broadcast.

18:30-20: 10 product introduction: the anchor will give a detailed product introduction, and the preferential price, discount and quantity of the event can be written on the whiteboard in the background.

20: 10-20:20 final product introduction: this link is to introduce the most important products, such as the first three users can give small gifts when placing orders, buy and participate in the lucky draw, etc. The anchor can let users actively participate by replying "XXX" and taking screenshots.

End of live broadcast from 20: 20 to 20: 45: The anchor informs the user that the live broadcast is over, emphasizing brand and self-tonality; Guide fans to pay attention to the anchor, join the fan base, and add WeChat. Used for drainage; Finally, the time, content and benefits of the next live broadcast will be announced.

20:45-2 1:00 resumption: according to the problems encountered in this live broadcast, adjust the live broadcast process, speeches, scripts, etc. , they are not optimized enough.

Summarized as follows:

In the network era, traffic is king! For anchors with goods, traffic is the most important.

Especially the new anchor, we must work hard to broadcast live, show our products and cost performance, let users stay in your live room, and slowly turn them into regular fans in your live room, so that it can be regarded as initial success.

In the arrangement of live broadcast time nodes, the anchor with goods should also pay special attention. An arranged time node can make users more comfortable and better drive the conversion rate of users.