Cultural Theme Real Estate Project Development Model

Cultural Theme Real Estate Project Development Model

It is very difficult to decipher the cultural map, and the real estate research center regards the construction of residential culture as one of the key links in real estate operation. However, many times, "culture" is just a layer of powder. This lecture reveals the relationship between real estate cultural code and real profit, which provides a broad strategic space for enhancing the competitiveness of developers.

As master architect Liang Sicheng said, "Anyone can choose a painting, a statue, a play or a movie. You can hang a painting or put it away, but once the building is completed, it will stand there for decades or hundreds of years. Its scale is so huge that it inevitably forms a part of the living environment of local residents. It forces people to use it, see it, and see if it looks good. " Therefore, housing should pursue the beauty of art and the taste of culture more than other arts, otherwise, it will only become an art that people are forced to appreciate and regret, even cultural garbage.

Operation link 1: Four breakthroughs to win with cultural taste.

Point A: Breakthrough of case name

There are various names of real estate projects in Taiwan Province Province, which are not limited to the so-called "gardens" and "squares". Taiwan Province Province, for example, has such poetic features as seascape, mountain view and lake view. In Hong Kong, the names of some cases are quite interesting, such as "Hisense Half Bird", "Haojingwan", "Ditao Bay" and "Tingtao Yayuan". However, there are some unpleasant cases in Shenzhen. They are either repetitive or similar to Hong Kong and have no local characteristics. There are only X Seaview Plaza, X Seaview Garden and XX Seaview Garden with the same name, and there are two Golden X Gardens, Bi X Gardens. And a copy of Hong Kong. There are already "Yang X Villa" and "Bi X Villa", and recently there is the so-called "X Garden" in Shenzhen (it is reported that there are two in Shenzhen). Can't you find several unique names in the vast ocean of words in China's 5,000-year cultural history?

It is understood that the land department has some regulations on the registration of case names. More information and cultural content need to be broken through on the basis of the past.

It is gratifying that such a distinctive case name has begun to appear in Shenzhen. For example, the recently listed "blue sky" is a word derived from Fan Zhongyan. This case name with cultural characteristics has played a finishing role in its target market positioning.

From the setting of the case name, we can see the differences of cultural backgrounds in the three places. Taiwan Province Province is greatly influenced by China's traditional culture, Japanese culture and American culture, and the name of the case is also unique. For example, this report introduces several cases: "Sunshine California" was influenced by American culture and moved the scenery of California to Taiwan Province Province; Influenced by China's traditional culture and Japanese culture, "Park of the Plain" connects the return to simplicity with people's home life, which is very infectious. However, the mainstream culture has not yet formed in Shenzhen, because the local population comes from all over the country. Therefore, the name of the case is so simple and straightforward.

Point B: Breakthrough of Architectural Connotation

Take the classic project "Shanghe City" as an example: L

Shanghe City is located in the northern section of Inner Ring Road in downtown Chengdu, between Beimen Bridge and Wanfu Bridge, with an area of 3,000 golden arcs. It is adjacent to Wenshuyuan in the south and Fuhe and Chenghuang Temple in the north, which is the leading position of the dragon god in the north of the old Chengdu legend. "Shanghe City" means "Upper wind and water". Shanghe City has a special geographical position: due to the cross-century reconstruction project on both sides of Fuhe River and the need of Buddhist cultural landscape belts and cultural relics protection such as Wenshuyuan and Chenghuang Temple, there are no tall architectural communities around it. Therefore, although it is located in the city, it has a broad vision, fresh air and a good ecological greening environment. Shanghe City wants to create a living architectural composition, a soft framework, which is not mandatory, so that people can play freely and fill it with behaviors, thus making life a part of the whole building.

Nowadays, people often talk about European and American lifestyles, European customs, Hong Kong customs and so on, as if these are all tastes, but in fact they are only superficial. This cognitive deviation is a dislocation: social dislocation. In the social transformation after the opening of modern China, faced with the impact of foreign culture, many of us felt unprecedented confusion: What kind of life do we need? In fact, China people have their own way of life in China, while China people care about the essence of life and pay attention to the collective atmosphere, individual randomness and mutual communication. China people's way of life has a sense of history and influence, and also has an affinity, which is different from other countries and regions. This way of life is formed and manifested in culture, art, architecture and customs, but its essence is only one, and that is regionality. What really suits us is the lifestyle and lifestyle of China local culture, which is embodied in the "quadrangle architecture".

Eight characteristics of Shanghe River

L, humanistic tradition

Follow the traditional cultural context and reflect the local cultural characteristics. The building is the entrance, and the "quadrangle building" is under planning.

This purpose is fully considered in the design and construction. Through the combination and arrangement of building units, the building

Naming, central courtyard, small courtyard formed by small groups eventually form a complete big courtyard.

The traditional humanistic atmosphere and the architectural thought of the old man's house are reflected in the architectural style, which makes the residents heavy.

Return to the family-style warm living environment.

2. Ecological environment

Redefine the relationship between man and nature and plan the community with the concept of ecology. Greening and ecological environment are almost a wish of modern city life. For this reason, "quadrangle building" is a beautiful urban landscape, whether from the protection of the green environment around the big community or from the cultivation of the urban internal environment. The central green space with an area of more than 6,000 has formed a large "patio" open to the Shanghe Chengfu River. High-rise residents can fully enjoy the combination of sunshine and waterscape to form a high-level ecological environment.

3, the bottom overhead

All-weather outdoor activities, transparent mobile space, return the ground floor of the building to the residents. As a developer, it seems too extravagant to sacrifice a large area of the ground floor of the house for greening and public construction, but this is the most important requirement of the "quadrangle building" itself, providing hardware measures for residents in the community to meet the needs of modern urbanites for greening space, returning to rural life, missing the old lifestyle and interpersonal communication in the future. At the same time, from anywhere in the community, you can enjoy the beautiful scenery of the riverside through the overhead floor and non-construction land.

Step 4 remove the roof

Enrich the facade of the building and provide an air courtyard for residents. The special facade design of the building is patchwork and elegant, which is also the element and characteristic of "quadrangle building". The roof of the building adopts the jumping structure of retreating floors, which not only enriches the image, but also has practical value in life. Breaking the sense of closure of the old residential courtyard, the retired floors have been built into private gardens with roof platforms on a large scale, or used for other purposes, becoming a unique courtyard.

5. Frame structure

Provide automatic assembly space to facilitate residents to design their homes according to their own wishes. The design of the full-frame structure not only provides the seismic safety performance of the house quality, but also fully meets the personal needs and preferences of the house type and decoration design, so that it can design the home completely according to its own wishes and complete the creation of "private space" required by different behaviors.

6. Xing Tao Courtyard

Plane and life streamline designed with courtyard concept. All rooms of "quadrangle building" are designed differently for different consumers. Its scientific and reasonable features effectively distinguish living spaces such as sleeping, eating, leisure and activities, and protect the privacy of home life and the needs of public activities. Make life more reasonable, let residents have their own income, and make life more convenient, comfortable and tasteful. It not only overcomes the common disadvantages of ordinary houses now, but also meets the requirements of streamlined design of ordinary home life.

7. Courtyard pane

Learn from the traditional fugue structure, eliminate the phenomenon of urban pigeon coop and beautify the architectural image. Another architectural feature of "quadrangle building" is that the balconies and external windows of all buildings are protected by aluminum checkered floor-to-ceiling windows, but they are not directly exposed to the outside, and their outer sides are protected by fully movable colorless glass. It can not only play a protective role, but also be elegant and beautiful, effectively put an end to the phenomenon of pigeon coops in cities, and has good lighting and ventilation performance, making the living space smoother.

Step 8 be self-sufficient

Small general hospital services to improve community life. The "quadrangle building" community has a complete index for improving community services and supporting facilities. Through the establishment of public buildings and standardized property management, modern security measures and perfect service system are adopted, microcomputer monitoring and optical fiber communication information Internet are used to serve the whole community, and wiring interfaces are directly connected to all residents in the area, making the whole community a new type of community with perfect service, complete facilities and self-integration.

Three elements of "quadrangle building";

1, variability

In the era of diversification, people's needs are also diversified. The traditional eaves in China are a natural extension of the hall and a changeable space source. In Shanghe City, a small variable space is set up to adjust people's different use requirements and cultural orientations: this space can be a study, living room, guest room, audio-visual room, mahjong room and collection room according to your ideas.

Step 2 experience

With the development of modern life and the change of lifestyle, the living space has become more abundant. Many spaces become functional spaces, and an experience should be added. For example, restaurants should be places to experience and taste delicious food. In the essence of traditional kitchen, the chef is a part of life, and you can experience a pleasure in it. On more levels, cooking is a kind of participation of a family (including friends under modern conditions), and in the process of participation, a kind of mutual communication is formed. For this reason, cooking is also a life experience. The experience of restaurant and kitchen, which we show in the way of architecture in "Shanghe City", is the organic connection between restaurant and kitchen and the performance beyond its function.

3. Privacy

As the most important part of living space, the bedroom carries a variety of life contents and constructs different lifestyles. This diversified personal private life behavior has produced different hiding conditions and space requirements. Therefore, in Shanghe City, the division of bedrooms is regional, and it is set for different objects to take care of people's different needs. Privacy is our understanding and requirement for the bedroom. Not only the bedroom setting is graded, but also the bathroom setting is graded: first, the bathroom system used by the owner, followed by the bathroom used by children and the elderly. Finally, it should be the nanny and the guests. Different demand levels constitute the privacy of Shanghe City.

Shanghe City is such a representative. Its first "quadrangle building" is completely owned by China people, especially Chengdu people's houses. It is at least an attempt to pursue and express the needs and ideals of Chengdu people's own life and residence. People may not accept it now, but in the end it will be deeply rooted in people's hearts and widely adopted.

This is "a new city full of memories-a riverside city".

Point C: Breakthrough in club promotion

In recent years, with the continuous improvement of people's housing quality of life, clubs have become an inevitable supplement to real estate projects. but

With the development of economy, people pay more and more attention to the pursuit of culture and spiritual life while pursuing material life.

Enjoy and pursue the taste and connotation of life. A cultural club that combines the functions and cultural connotations of traditional clubs.

The formation of real estate market is the inevitable trend of current development.

As the old saying goes, "Living with bamboo, painting and calligraphy in the room, plucking the strings by hand, and chess is elegant in life." Today, such a life has become a reality in Hanlin Pavilion.

Exhibition of Main Functions of Hanlin Club

Celebrity art culture

1, Celebrity Art Exchange Center

Built-in: (1) Multifunctional Expo Appreciation Hall

Content: A. China Ancient and Modern Hanlin Culture Exhibition

B. National stamp exhibitions (held regularly)

C. China Cultural Relics Exhibition (regular)

D. Jewelry Fair (regular)

(2) Antique calligraphy and painting auction exchange (held regularly)

(3) Celebrity Art Salon (held regularly)

Content: a, the master of calligraphy and painting copied and displayed.

B, works of poets and writers * * *

C, cultural and artistic discussion

(4) Alumni Association of prestigious schools

(5) Science and Technology Achievements Trading Center