How to treat and learn property management

According to the statistics of authoritative departments, there are currently more than 30,000 property management enterprises in China, with more than 3 million employees and a total jurisdiction area of 2.5 billion square meters. As the birthplace and leader of property management in Shenzhen, the coverage rate of property management has reached 100%, and the total output value of property management enterprises accounts for 2% of the total value of GBD in Shenzhen. Property management not only includes residential quarters, businesses, industries, hospitals and schools, but also permeates urban community property management. Shenzhen property management model has blossomed all over the country, and it has become a trend for Shenzhen property enterprises to export talents and management concepts to their counterparts all over the country. Thus, property management contains a huge market and brilliant prospects. So, what should we do? I history, present situation and future of the property management industry 1. In the history of property management industry, the earliest housing management in China has always adopted welfare administrative management mode. The so-called property management is only the most basic work such as copying water and electricity meters and garbage removal. Without professionals, property management has no foundation, and property management presents a multi-head management situation. 2. The current situation of the property management industry is that the property management has gradually implemented professional management. State-owned enterprises are still the mainstream of property management enterprises, and the property management team is huge. Most employees are transferred from other industries, and the quality of personnel is uneven. The overall quality of personnel is low. Real estate development enterprises and property management enterprises are mostly father-son relations, and there is a big difference between the north and the south in property management. Property management is mainly manifested in the supremacy of management and weak sense of service. 3. The future of the property management industry With the development of the property management industry, owners' awareness of rights protection is gradually improved, property management laws and regulations are further improved, and the specialization of property management will become more and more detailed. The most basic special property management business such as cleaning and greening will be subcontracted to professional companies, and property management companies will pay more attention to property services and customer relations. Property management enterprises will gradually develop from labor-intensive enterprises to management-oriented and private enterprises, and the social status of property management industry will also be greatly improved. Second, the characteristics of the property management industry 1, the shortcomings of the property management industry (1) low social status. The predecessor of the property management industry is the gradual market-oriented transformation from the original housing management office. In previous property management companies, most employees were transferred from other industries or laid-off workers. Therefore, in people's traditional concept, the property management industry is the most primitive work such as sweeping the floor and guarding the door, and its social status is low. (2) The wage level is relatively low. In the early days of property management, the government positioned the industry as a low-profit service enterprise. Due to the low degree of marketization and low technical content, the wage income was lower than other emerging industries such as it and logistics. (3) The laws and regulations related to property management are not perfect. As China's property management started late, the relevant laws and regulations are not perfect, owners don't know much about property management, and there are many disputes about property management. Property management faces many pressures from owners' complaints and media in its development. 2. Advantages of property management industry (1) Property management enterprises have stable income and minimal operational risks. The main sources of income of property management enterprises are property management fees and paid service income of property management. As long as the property management service is in place, the property management income can be guaranteed, and its expenditure is also relatively fixed labor cost expenditure, public energy expenditure such as public utility expenses and office expenses. It can be said that the income and expenditure of property management enterprises are controllable, so property management enterprises do not need to face too many market operation risks, and their operations are extremely stable. We seldom hear the news that a property management company has closed down. The average life cycle of traditional enterprises in China is three years. Relatively speaking, property management companies enjoy absolute advantages in terms of stability. (2) The property management threshold is low, the talent competition is small, and the development space is large. Because the property management industry is regarded as a promising industry by some people who don't understand it, many people are reluctant to join it. In fact, with the continuous expansion of the property management market, the demand for talents is also expanding in direct proportion, especially those who have been educated in the property management system are rare. This invisibly provides an excellent opportunity for those professionals who are interested in developing in this industry, on the other hand, it also reduces the difficulty of talent competition. In traditional industries, it takes at least three to five years for a college graduate to have the opportunity to be promoted to the director level or above. In the property management industry, it only takes two to three years. This is not to say that the property management industry has no gold content, but the contradiction between supply and demand of talents. So we say that the property management industry is a veritable sunrise industry. Three, the property management industry must master the professional knowledge and skills 1. Master the theoretical knowledge of property management system. Property management is the continuation of real estate development at first, and it is closely related to people's lives after entering daily property management. The objects of property services come from all corners of the country, and their personality and culture are very different. At the same time, property management involves developers, owners, tenants, industry and commerce, taxation, local police stations, family planning and other departments. Therefore, as an excellent property management practitioner, you need to have rich theoretical knowledge and cultural background of property management system in order to calmly face different customer groups. 2. Experienced a major process of property management. As a property management professional, you must personally participate in important processes such as early property management intervention, house takeover acceptance, project check-in procedures, and house decoration management, so as to lay a solid foundation for the daily operation of property management in the future. 3. Master the knowledge of property management laws and regulations. The property management industry covers a wide range, with complex customer relationships and great influence. As employees, they should be familiar with national and local property management regulations, property law, property management and maintenance fund management regulations, property service charge management regulations, property bidding and other property management-related laws and regulations, and use legal weapons to safeguard the legitimate rights and interests of owners and property companies in their work to achieve a win-win situation. 4. Master the special business of property management. From project acquisition to daily operation, property management mainly involves important special businesses such as bidding for property projects, project entry planning, ISO quality/environmental management system certification, creation of "National Property Management Demonstration Project", property management qualification declaration, and establishment of owners' committee. If you want to become a professional manager, you should not only have a comprehensive understanding of the above special businesses, but also have your own unique thinking and innovative ideas. 5. Master the professional skills of property management. Property management business mainly has two aspects: one is the management of things, and the other is the service to people. Material management refers to the on-site management of public facilities, environment and public order. To serve good people, we must have good customer communication skills and psychological quality. In addition, as a business entity, property management enterprises must master management and emergency treatment. How to learn property management knowledge 1 Correctly treating diplomas and knowledge property management is a practical work closely related to the daily life of owners. Owners can feel the quality of property management services at any time. So we can't simply think that having a professional diploma in property management is equivalent to mastering the professional knowledge of property management. Learning the theoretical knowledge of property management can help us systematically understand the basic knowledge and development law of property management and provide theoretical guidance for future practical operation. But it must be clear that only by applying theoretical knowledge to practice and satisfying customers can you really master knowledge. 2, a correct view of ability and perseverance, people's ability can have many aspects, but also from different events at different times. As far as property management is concerned, besides having certain working ability, you also need your perseverance. Because property management is very simple and repetitive, it is easy to do it once a day, but it is difficult to persist for a long time. For example, the basic requirement of "employees keep a sincere smile on the owners" is not something that every employee can do. Therefore, the ability of property management is not reflected in one thing, but more importantly, whether you have the perseverance and unremitting professionalism to face all difficulties. 3. Combining theoretical knowledge with practical work, each of us is exposed to property management every day, and we have some insights, from the most basic cleaning, greening and public facilities management to daily customer communication and emergency handling. But this does not mean how much you know about property management. The key is whether you look at things around you from the perspective of property management. Take the management of fire fighting equipment as an example. When we go up and down the stairs every day, no one will find a fire hydrant in the red box, let alone its structure and principle. However, on the other hand, if we can combine theory with practice and learn, remember and apply what we see and feel in daily life, we will get twice the result with half the effort. Property management in China has a short history of less than 30 years, and it will develop for countless 30 years. As long as human beings exist, they will definitely need property management, which will be further standardized and developed. It needs our enthusiasm and dedication. Let's work together to create a bright future for property management and realize the dream of professional managers of property management! Lai Xinlin August 30, 2008