What is a business circle?

Business circle refers to the radiation range of the store, which is centered on its location and extends along a certain direction and distance to attract customers. Simply put, it is the area where customers come to live in the store.

No matter big shopping malls or small shops, their sales always have a certain geographical scope. This geographical scope is centered on shopping malls and radiates to the places where consumers who may come to the store to buy.

Business circle consists of core business circle, sub-business circle and marginal business circle.

The core business district is the closest place to the store, with the highest customer density, accounting for about 50%-80% of the store customers.

The secondary business circle refers to the business circle outside the core business circle, with a radiation radius of about 3-5 kilometers. 0/5-25% of the consumption in the secondary business district/kloc-will be realized in this business district, that is, commercial properties will attract 0/5-25% of the total daily consumption in the secondary business district/kloc-. The customers in this business circle are scattered.

The marginal business circle refers to the outermost edge of the business circle, and 5%- 10% of the consumption of the radiation business circle will be realized in this business circle. The business circle has the least customers and the most dispersed customers.

Extended data:

Dependence of shops and business circles;

1, in terms of store compactness, is fairness and diversion or dislocation and competition.

2. As far as commercial street and pedestrian street are concerned, it is shopping browsing or public rest.

3. It is reasonable in terms of regional express delivery (or the whole street) industry; Stand out from the crowd or complement each other.

4. In terms of entry opportunities, it is a period of development or maturity or saturated competition.

5, look at the size of the store, whether it is a self-contained business circle or going it alone.

6. In terms of store format, you need to spend or make a special trip or shop.

7. From the historical market level, it is to adapt to local conditions or guide consumption.

8. As far as business positioning is concerned, the format is unclear or the positioning is unclear.

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