Henderson Zhaoye Real Estate Co., Ltd.

On June 5438+February 3, 20091day, Henderson Land had a land reserve of about19.8 million square feet in Hong Kong, including development sites, investment properties, hotel properties and property interests of three listed joint ventures. In addition, as of June 5438+February 3, 20091,the group owned about 32.8 million square meters of late-stage agricultural land, which was distributed all over the New Territories. It is the developer with the largest amount of agricultural land in Hong Kong, providing an important and rich land source for the long-term development of the Group.

Henderson's strategy is to acquire land with development potential and add value to the project by increasing development density, changing land use, or cooperating with the development of government infrastructure and public transportation network.

Over the years, the Group has actively purchased agricultural land with development potential and applied to the government for land use change at a reasonable premium. At the same time, the group also obtained more high-quality land through public auction, bidding and private purchase.

Property development

Real estate development is one of the core businesses of Henderson Land.

Henderson land development project has won numerous awards and has been appreciated by all walks of life. Some representative projects include luxury detached houses and Beverly Hills villas; A model of modern luxury houses, Jiaheng Bay and Xianglong Bay, which are proud of Victoria Harbour, and Tianhui, a distinguished mid-levels celebrity mansion. Every real estate development project of the Group has been carefully planned, striving for perfection, so as to create the most comfortable and pleasant living space, and cooperate with the beautiful environment to meet the modern families who pursue life taste.

All the projects of the Group are strategically located, close to major large-scale transportation systems, and some projects are built by the sea, enjoying the charming sea view or enjoying the beautiful environment surrounded by green.

The group carefully designed to meet the needs of different users. Many properties are equipped with five-star clubs, hanging gardens and home intelligent systems, which fully embodies the group's pursuit of quality and the belief of customer first.

Our property development adopts vertical integration mode, integrating every link involved in project development, so as to control costs, grasp progress and maintain quality. With this advantage, Henderson Land's development projects have been welcomed by home buyers and investors for many years and have been highly praised.

The property developed by Henderson Land has won numerous awards, including "Excellent Architecture Award", "Top Ten Architecture Award", "Excellent Brand Award" and "Zhan Tianyou Civil Engineering Award", which fully reflects the Group's achievements in design, innovation and quality.

investment in real estate

Henderson Land has a large and diversified property investment portfolio, including retail malls and office buildings, accounting for nearly 85% of the total floor area of the Group's investment properties. In addition, the Group also owns a number of residential and industrial/industrial projects, which makes the investment property portfolio more balanced and diversified.

The comprehensive development project of the International Finance Center (ifc) located in the waterfront of Central is a key investment property completed by the Group, and it is also a masterpiece of the Group's pursuit of excellent quality and service. Located in the core business district of Hong Kong, the International Financial Center integrates first-class office buildings, famous shops and leisure facilities, and has world-class hotels and suites. Since its completion in 2006, the project has won many awards from design and architecture to shopping centers and hotels.

The Group applied the successful experience of international financial centers to other development projects in Hong Kong and the Mainland, including Manulife Financial Center, an international business development project. Manulife Financial Center is located in the heart of East Kowloon, with more than 6,543,800 square meters of office buildings and catering, leisure and entertainment facilities, which will become a model of economic construction in the revitalization area.

The group's investment portfolio also includes 4.5 million square meters of retail space, including a number of large shopping centers located on or along the subway stations in Hong Kong Island, Kowloon and the New Territories. Among them, Metro Plan, Newport City Center and Tsuen Wan City Center Phase II are almost all rented out.

With the completion of more new projects, the Group's investment property portfolio will be further strengthened, providing the Group with a considerable and stable source of recurrent income. Land reserve

Henderson Land has a huge land reserve in the Mainland for future development.

The Group's strategy in the Mainland is to purchase land through auction, cooperative development and acquisition. The relevant investment strategy is formulated after carefully analyzing the economic development potential of each city and considering the actual demand of the local market for property. At present, the business scope of the Group is mainly concentrated in three major cities, namely Beijing, Shanghai and Guangzhou, as well as a number of fast-growing second-tier cities, mainly provincial capitals.

As the land acquired by the Group has been carefully selected, the purchased development plots are reasonable in price and moderate in scale, and can be developed immediately.

Property development

Over the past 20 years, Henderson Land has been committed to investing and developing real estate projects in the Mainland. With rich experience, we have made many landmark commercial and residential projects and established a good brand reputation.

In major cities such as Beijing, Shanghai and Guangzhou, the Group has a number of large-scale commercial comprehensive development projects located in prime locations of transportation hubs for collecting rents. Among them, Beijing World Financial Center (wfc) fully demonstrated the quality of world-class modern facilities and management services provided by the Group.

In second-tier cities and provincial capitals, the Group focuses on developing large-scale high-grade residential projects with complete facilities. Among them, the "Arc de Triomphe" in Changsha and the "Yujincheng" in Xi are large residential communities with quiet and comfortable space, pleasant green environment and perfect and convenient living facilities. The group is meticulous in property design and planning, building quality, supporting facilities, community atmosphere and after-sales service, and is unique in the mainland market and widely welcomed by buyers and residents.

The group often works hand in hand with internationally renowned architects to create classic modern buildings, so that the project can match the overall natural and community environment. In addition, the Group's rich professional skills, dedicated mainland team and vertically integrated operation mode ensure that the Group's products maintain a consistently excellent level.

The group's launch of real estate projects in the Mainland received enthusiastic response, which fully proved the great confidence of mainland customers in the "Henderson Land" brand.

investment in real estate

Henderson Land's investment portfolio in the Mainland mainly includes world-class high-quality office buildings and comprehensive retail development projects located in major cities and provincial capitals such as Beijing, Shanghai and Guangzhou.

Beijing World Financial Center (wfc), located in Beijing Central Business District, is one of the most eye-catching representative projects of the group. Wfc has won numerous awards, and it is the first top-class Grade A office building in the city that truly meets international standards, meeting the needs of multinational enterprises for smart office. The project was designed by the world famous architect Xisha Paley. Through the design concept of environmental protection building, the design and management concept of a new generation of green building is displayed. In the planning and construction, the group also strictly follows the LEED evaluation and certification of the United States and the highest standards of BEAM in Hong Kong, and implements the concept of environmental protection to every detail.

The Group is actively developing other investment projects, among which Pan Yang International Financial Center will be based on the successful experience of Beijing World Financial Center. Pan Yang International Financial Center will integrate intelligent building design, advanced facilities and high-quality management. It is expected to become a new model of high-grade multifunctional complex in Northeast China after completion.

With the completion of more projects, the scale and quality of Henderson Land's investment property portfolio in the Mainland will be greatly improved. Among them, Shanghai's 2.3 million square meters of high-quality commercial floor area is about to be completed, and the group's investment property portfolio will be further strengthened. Two projects in Shanghai, Henghui International Building, were completed at the beginning of 20 10, and Celebrity Commercial Building will be completed in the first half of 20 10, just in time for Shanghai World Expo 20 10.