General conception and work plan of community publicity column

The design of xx community publicity column also closely revolves around the three themes of community activities, namely, "* * * building a new civilization", "exchanging new cultures" and "environmental and cultural atmosphere of environmental protection and greening".

The specific content can take many forms, such as: the celebration of traditional festivals; Publicity activities for international festivals; Other irregular community activities-Youth Activity Month in May and June, Summer Fun Games in August, Culture and Art Festival in 10, etc.

The planning and organization of these activities are generally based on family activities, which embodies the harmony from "small family" to "everyone". Among them, there are other activities with teenagers and the elderly as the main body, such as summer camps, training courses, competitions, activities to respect the elderly on the Double Ninth Festival, and free clinics jointly organized with the outside world. Through colorful forms, it not only satisfies the performance desire of owners with artistic expertise (especially the elderly), but also often holds cultural performances in the community, which increases the cultural atmosphere of the community and has high news value. As an important part of Evergrande's corporate culture, the special issue of Evergrande People has effectively strengthened the communication between owners and property management companies, reflected the voice of owners, stood on a more fair and objective side, and well coordinated the relationship between the two sides. Only in this way can we win the trust and praise of the owners and have long-term vitality.