Liu Jianjun, Chairman of Yang Lou Dong Tea Co., Ltd.

Liu Jianjun, male, born in May, 1972, from chibi city, Hubei Province. 1987 After leaving school, he worked in chibi city Supply and Marketing Cooperative, and successively worked as a correspondent, a salesperson and a buyer of industrial products in Wuhan Office of Supply and Marketing Cooperative. Huazhong University of Science and Technology, self-taught undergraduate diploma in economic management, 200 1 Joined China * * * Production Party.

1994 after leaving the supply and marketing cooperative, he went to Guangzhou and Shenzhen to work alone, only with 50 yuan's travel expenses. The contrast between the ever-changing development speed and efficient work rhythm between coastal cities and inland cities deeply touched his restless heart. A stone stirs up a thousand waves, like the Huangpu River. Since then, he has worked hard, smart, honest and enterprising for six years. During this period, I not only met business people and friends from all walks of life, but also found the orientation coordinates of life and the direction of career development.

In 2000, he returned to Chibi for business development, and successively set up a powerful decoration company, opened a grocery supermarket and special catering. Later, he switched to construction real estate. The company is from scratch, the team is from small to large, and the construction strength is from weak to strong. Construction methods range from borrowing qualifications to contracting construction to setting up a company to set up a wholly-owned project. The industry calls it a "dark horse" in the construction industry. Successively won the bid for chibi city Golden Triangle Commercial and Residential Building, Mingju Jiayuan Residential Building, Puyin No.1 Middle School, Puyin Normal School Comprehensive Teaching Building, the dormitory building of the municipal court community, and the new factory building of lifting equipment and machinery general factory, and led a team to Xining to undertake the project. Building qualifications range from multi-storey to high-rise, and multi-storey buildings frequently win local quality engineering awards. In 2006, it invested 65.438+0.5 billion yuan to develop the 23rd floor commercial and residential complex in Tianjiao Hua Ting, chibi city, with a construction area of over 70,000 square meters. The construction speed, quality and complete supporting facilities of the project have been highly praised by the Hubei Provincial Construction Department, and it has become a landmark building complex in chibi city, leading the precedent of high-rise buildings in chibi city.

In 2009, combined with the enterprise's own advantages, we re-determined the direction of industrial expansion and decided to transfer to low-carbon environmental protection industries. He wanted to go out of the countryside and return to the agricultural field, so he saw that Yang Lou Cave has a history of tea production of 1300 years and is known as the tea industry base of Chibi tea town. At the same time, we see that the old brand Yangloudong Tea has gradually abdicated and faded out in the market competition, and a sense of social responsibility has emerged to save this old brand and promote the development of Chibi tea industry. From then on, he gave up the hot spot of real estate and entered the strange door of tea field.

The company adheres to the core values of "developing tea for the benefit of the people" and takes the business philosophy of inheriting tea classics, promoting tea culture and building tea brands. Committed to creating China famous tea, China famous trademark, China famous brand products, China green organic drinks, China consumer satisfaction products. On 20 10, chibi city invested 1.3 square kilometers to start the project of "China Yangloudong Tea Ecological Culture Industrial Park". The project is implemented in three phases: in the first phase, the tea producing area and the tea research building have been built, which is expected to be fully completed in June 2010, and spring tea will be put into production and processed next year. In the first phase of the project, a 50,000-square-meter workshop and a 1000-square-meter research building were built according to international standards. Design annual production capacity: blue brick 10000 tons, famous red green tea 2000 tons, fine export tea 1500 tons, rice brick 1000 tons. 6,500 square meters of deep processing workshop for tea series products will be reserved. The entire third floor of the research building is the R&D room for experts, professors and technicians of China Tea Academy. Two national tea research laboratories and a refined automatic black tea production and processing line are introduced. The first phase of the project is an industrial base integrating tea culture, tea education, tea scientific research, tea inspection and testing, tea product display, tea packaging, tea food, tea beverage, tea chemical industry, famous green tea, black tea and black tea processing. It is planned that through five years' development, the annual output of tea series products will be 1.45 million tons, with an annual output value of 800 million yuan, 30,000 direct employees and 50,000 mu of core tea garden base. The company added farmers to control the tea garden 1 50,000 mu, and the radiation led the tea farmers to make tea rich by nearly110,000 people. The second phase of the project is the Yangloudong Tea Expo Park, which is scheduled to start at the end of 201/kloc-0 and open to the public at the end of 20 13. Tea Expo Garden consists of two major sections: Area A is the cultural experience area of "the source of tea", which has the functions of royal tea garden, Cha Sheng Temple and tea garden landscape belt; Area B is a "Tea Prosperity" business and leisure area, which has the functions of tea prospering Ma Xing, one village, one product, tea town and so on. The third phase of the construction project is the "Tea Rising" production and sightseeing area, which has the functions of high-tech tea farm experimental area, new building of tea art school, "Tea Meaning" hot spring leisure area and "Tea Industry" celebrity resort area. The overall planning concept is five compound interactive modes, namely, tea culture+production, tea culture+commerce, tea culture+technology, tea culture+holiday and leisure, and tea culture+rural tourism.

For the rapid landing of the project, Liu Jianjun, the chairman of the board, played the piano with ten fingers, with skillful operation, fast pace and high efficiency. Only the preliminary planning and blueprint design of the project has found four units with senior design strength to bid for the design. In order to demonstrate the scientificity, feasibility and style of project planning, I visited China Academy of Tea Sciences five times, and invited Professor Liu Zhonghua, a famous doctor of tea, to visit the project site several times to review the project. Experts, professors, industry celebrities, entrepreneurs, government leaders and department heads have been invited to review the planning and design scheme for more than 30 cycles, accounting for more than 400 person-times, and the project design fee alone reached more than 4 million yuan.

In order to integrate Chibi tea industry, improve the quality of tea products and save the old brand of Yangloudong tea, he traveled all over the country's famous tea bases and famous tea sales markets, covering Yunnan, Inner Mongolia, Hangzhou, Fujian, Anhui, Jiangxi, Hunan, Henan, Beijing, Shenzhen and other places to learn from the experience on the spot. Tea has a special liking for him, and his understanding of tea has sublimated his life realm. The persistent emotion of starting a business has defined his new round of career benchmark, that is, to build the tea industry in Chibi into a national tea culture in-depth experience tourism destination, the tipping point of Hubei tea industry promotion and tea culture tourism development, and the vanguard of Chibi tea industry brand and cultural tourism. 20 1 1 In March, the company's Yang Lou Cave "Green Brick Tea", Yang Lou Cave "Song Feng Green Tea" and Yang Lou Cave "Chibi Black Tea" were selected as the National People's Congress commemorative gift teas.

In order to pursue his career, he knows that he must constantly strengthen his study and recharge, reserve his knowledge and energy, and improve his ability, decision-making level, professional knowledge and mentality in running enterprises. In the past three years, he took time to attend the EMBA course of economic management in Huazhong University of Science and Technology. Sibada Education Group operates high-end courses such as wisdom, influence wisdom, religious wisdom and three-string wisdom; With the help of Liu Group's platform, he has organized overseas training and study in Singapore, Malaysia, Kenya and other countries for many times, and absorbed advanced foreign management experience and business philosophy. Participated in many large-scale agricultural fairs held in Wuhan, Zhengzhou, Hangzhou, Fujian, Shenzhen, Changsha and other places to learn from each other; He was also invited to attend the meeting on how to develop agricultural industrialization organized by agriculture-related departments in Beijing and Wuhan. He is well aware of the importance and urgency of learning. In recent years, the registration fee for participating in all kinds of studies alone has reached more than 600,000 yuan. Learning enabled him to acquire knowledge, which enriched his wisdom. The strength of wisdom has enabled him to forge ahead in the direction of his career, and at the same time, his knowledge vision has made him more strategic in developing enterprises with talents.

The company employs Dr. Cha, an academician of China Academy of Sciences, as a senior consultant and postgraduate tutor. And signed a cooperation contract with chayuan of Hunan Agricultural University for the research and development of tea series products.

A tea-led product development enterprise, under the leadership of its chairman Liu Jianjun, is developing from growth to development and from development to growth with the efforts of a strong enterprise team. The subordinate registered companies also include: Han Jia Song Feng Tea School; Hubei Sheng Jun Construction Co., Ltd.; Chibi Junhua Ju 'an Property Co., Ltd. This year, the construction company has bid for 25 large and small projects under construction, with a total construction area of 99,000 ㎡ and a total cost of 95 million yuan. Has paid construction taxes and fees of more than 2 million yuan; On 20 10, the property management company was rated as an advanced unit of property management by the Municipal Housing Management Bureau, and bid for the property management of several residential quarters such as chibi city Court Community and Local Taxation Community.

Confucius said: people stand at thirty, but they are not confused at forty. Liu Jianjun's career has developed rapidly in this year, and there are many little-known social donations and good deeds behind it. He sponsored a poor student in a mountainous area to complete four years of college studies; He has donated nearly 600,000 yuan to disaster areas and schools. In the year of "no doubt", he will give back to the society with more miraculous and impressive achievements.

At present, he has a great responsibility. Current position:

Chairman of Yangloudong Tea Co., Ltd

President of chibi city Tea Association

Chairman of chibi city Yangloudong Tea Farmers Professional Cooperative

Chairman of Fujian Anxi Hanjia Song Feng Tea Co., Ltd.

Chairman of Hubei Sheng Jun Construction Engineering Co., Ltd.

Director of Hubei Hanjia Liushi Industrial Co., Ltd.

Vice President of Hubei Liu's Friendship Association, Vice President of World Liu's Friendship Association.

Executive Vice President of the World Association of Liu Entrepreneurs

There's still a long way to go, Xiu Yuan. Today, Liu Jianjun's mood of returning to entrepreneurship has returned to the original point, but his tea career goal focuses on the big market in China and even the world. ...