Company business development plan mode _ How to write enterprise business development plan

Only when the company has a clear goal and a good business development plan can it have a better future, so how to make the company's departmental business goals and business development plans? I will provide you with some information about the company's business development plan model, hoping to help you.

More practical model essays on secretary writing 〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓〓1

〓〓〓〓〓〓〓〓〓〓〓

〓〓〓〓〓〓〓〓〓〓〓〓

〓〓〓〓〓〓〓〓〓〓〓

The first step is to define the purpose of the company's medium and long-term development plan and unify the ideological understanding in company management.

Set up a long-term enterprise development planning project team, determine the overall person in charge, determine the scope and division of labor of the participants, and formulate the work plan and completion time of the project research. The whole project can be divided into several stages and steps, such as making project work plan, determining project sub-items and their responsible persons, collecting and sorting out basic data, refining and determining objectives, researching strategies and approaches, analyzing supporting schemes, and submitting the draft to the president.

Key points of implementation: when making enterprise strategic planning, we should give full play to the leading role and emphasize the participation of all staff.

Step 2: Discuss and determine the composition of the core objectives of the medium and long-term development goals.

Key points of implementation: the core objectives are mainly concentrated in two directions: 1, market development objectives; 2. Ability to manage services. Regard profitability and management ability as the embodiment of the company's core competitiveness. The time axis of the goal can be divided into medium-term goal (five years) and long-term (ten years) development vision.

Step 3: Conduct enterprise diagnosis and analysis, market analysis and forecast, and forecast the development trend of the industry.

1, enterprise diagnosis analysis mainly includes the following aspects: a, swot analysis of property companies (analyzing the strengths and weaknesses, opportunities and threats of enterprises); B. Analysis of enterprise resources (including transformed technical resources, human resources, social resources and conditional resources, etc.). ); C. Analysis of business status (income scale, income structure, profitability, management system capability, customer satisfaction status and measurement indicators, measurement tools and methods of various capabilities of enterprises, etc.). ).

2. Market and industry analysis and forecast mainly include the following aspects: a. Research and forecast of medium and long-term developing market structure (starting from suppliers, consumers, competitors, new market entrants and substitute products), and market segmentation research; B. the latest trend and development direction of the market or industry. The present situation and trend of the overall market environment (overall environment, industrial environment and technical environment).

Key points of implementation: 1. In the concrete analysis, we should reasonably decompose each single analysis dimension and refine the evaluation. 2. There are many management analysis tools and methods. As managers or research analysts, when doing specific case analysis, we should focus on whether each detail dimension decomposed for the analysis object has practical value, whether it is objective and true, and especially avoid logical errors.

The fourth step: analyze the current situation of organization, incentive and human resources, put forward the medium and long-term human resources needs of enterprises, and formulate human resources planning, organizational structure design and adjustment scheme and incentive mechanism design according to business strategy.

Analysis and expression: histogram, curve, pie chart, table and text: it is clear that the medium and long-term development aims at establishing seven competitive advantages of enterprises (cost advantage, quality advantage, brand advantage, efficiency advantage, scale advantage, technology advantage and human resource advantage). According to the above research and analysis, the qualitative and quantitative objectives are determined in the following four aspects: 1, the company's medium and long-term expected enterprise type and business structure; 2. Long-term scale of the enterprise (management scale, income scale and profit scale); 3. The target market and primary and secondary structure of the company's medium and long-term development; 4, long-term management ability objectives (customer satisfaction, cost control objectives, management technology, etc.). )

Key points of implementation: 1. Through the first three steps, after clarifying the existing resources and market competition situation of this enterprise, the seven competitive advantages that this enterprise has obtained or will obtain are determined qualitatively and quantitatively, so as to make it truly have a goal-oriented role. 2. In the process of quantifying the work objectives of competitive advantage, it is necessary to repeatedly check whether the process of confirming and achieving the objectives conforms to the smart characteristics.

Step 5: Determine the long-term development goals (vision)

Implementation focus: management mode is an important issue that property enterprises need to consider and adjust when formulating medium and long-term development goals. Different management levels are different in different management items and charging standards, which truly reflects the corresponding relationship between management services and management fees regulated by market factors and value leverage. At the same time, with the constant change of business structure, there should be scientific research and dynamic and reasonable adjustment of management structure to support the development of the company.

Step 6: According to the long-term overall goal of the enterprise, study the tactical form, expansion strategy, supporting factors and resource conditions needed to achieve the strategic goal, so as to draw up the main sub-development plans, including: 1, the reconstruction plan of corporate culture and property service concept; 2. Human resource development plan; 3. Financial management policies; 4. Medium-and long-term implementation targets of quality improvement; 5. Diversified business development plan; 6, the business target plan of each business department; 7. The establishment and development plan of related systems.

Implementation focus: All subordinate development plans of the property management company need to be formulated around the core objectives of the enterprise to ensure the identity of the overall objectives of the enterprise.

Step 7: break down the medium and long-term goals and determine the annual goals to be achieved every year.

Step 8: After the medium and long-term development plan of the property management company is completed, it is necessary to further organize and formulate the work plan for the first target year.

Implementation focus: planning must be implemented as the actions of each company member. The action plan must be informative, and the completion of the action plan must be verified to ensure the continuous improvement of the overall performance of the property enterprise from the system aspect.

In the final analysis, the formulation of the medium-and long-term development plan of the property enterprise is based on the prediction of the company's future, and the revision of the enterprise's business objectives can be reasonably and flexibly revised according to the changes of the environment. When the environment is conducive to the development of the company, put forward the goal; When the environment is not conducive to the development of the company, even though the employees do their best, they can't achieve it smoothly, and the goal is moderately lowered; As expected by the environment, the target value should be achieved.

Company development plan model 2 1. development strategy

With Scientific Outlook on Development as the theme and accelerating the transformation of development mode as the main line, efforts will be made to promote industrial upgrading. Vigorously develop high-speed, precision and heavy-duty high-end bearings for strategic emerging industries and major equipment, and occupy the commanding heights of science and technology and market. The current global economic turmoil has caused the structural adjustment of bearing enterprises at home and abroad, which provides a rare opportunity for the strategic adjustment of bearing production enterprises. The Decision of the State Council on Accelerating the Cultivation and Development of Strategic Emerging Industries, deliberated and adopted by the State Council, has cultivated strategic emerging industries into the leading and pillar industries of the national economy. Bearing industry is closely related to strategic emerging industries, and the state has decided to speed up the cultivation and development of strategic emerging industries, which provides great opportunities for the bearing industry to develop high-speed, precision and heavy-duty bearings.

To sum up, the company's development strategy conforms to the development trend of the industry and the industrial policy requirements of the country to revitalize the equipment manufacturing industry. Grasping the relevant policies and strategies of the second round of western development will help the company's sustainable development and improve its core competitiveness. The development strategy formulated by the company conforms to the actual situation of the company and is reasonable and feasible.

Second, the business philosophy and business model

The company adheres to the business philosophy of operating according to law, honesty and trustworthiness, serving customers and mutual benefit, grasps the development trend of bearing industry, adheres to technological innovation and brand building, and constantly improves customer service level and product quality.

Since its establishment, the company has gradually formed a set of effective and well-run business models. In the new era when the bearing industry is facing historic development opportunities, the company has put forward new business ideas in line with the market situation and industry development trend. In the mode of production and operation: develop modern manufacturing service industry and promote the transformation from manufacturing to service manufacturing. Accelerate the development of modern manufacturing service industry, extending from processing and production to both ends, providing both products and knowledge-intensive value-added services to users, and gradually realizing the transformation from production-oriented manufacturing to service-oriented manufacturing.

Product structure: rationally allocate product structure, occupy the commanding heights of science and technology and market with high-end bearings, promote the product development and market development of mid-range and ordinary bearings, and support the economic scale of enterprises.

In the market model: focus on the market development of mainframe users, and strive to establish strategic cooperative relations with leading enterprises in various mainframe industries and adjust the market structure. Correctly handle the relationship between specialized management and diversified development of leading industries; Improve the system operation and rapid response level; Relying on group competition and strategic alliance to improve the competitiveness of enterprises; Adapt to market characteristics and different competitors, and adopt differentiated competition methods.

In the production mode: combining management innovation and process reengineering, ERP and IRP are implemented to realize the integration of CAE-CAD-CAPP-CAM-PDM system and enterprise ERP system. Apply distributed control, field bus control and agile manufacturing technology to strengthen on-line monitoring, early warning and control of production process. Realize the digitalization, intelligence and informatization of the production process. Statistical process control (SPC) method and corresponding computer-aided measuring instruments are applied. Promote the digitalization of bearing manufacturing equipment. Transforming and upgrading traditional equipment with numerical control technology. Promote bearing manufacturing equipment manufacturing enterprises to apply the new generation of digital technology to manufacture bearing equipment, integrate information technology into bearing process equipment, and make traditional equipment develop into electromechanical integration products, and then develop into digital, high-speed, intelligent and networked equipment.

Three. Specific objectives of medium and long-term development planning

(A) innovation strategy

From the aspects of organizational system, capital investment and talent development, we should strengthen the construction of enterprise technology center, improve the enterprise technology innovation system with technology center as the core, and improve the enterprise technology innovation ability. The company's technology center has become a research center for enterprise development strategy and planning, an information integration center, a market research and development center, a Industry-University-Research joint center, a research and development center for new products, new technologies, new equipment, new processes and new materials, and an intellectual property creation and management center. The technology center not only carries out the technology development necessary for the recent production and operation of enterprises, but also carries out forward-looking research and development, so that enterprises have technical reserves for 3 ~ 5 years. Increase investment in research and development, and the investment in research and development should reach more than 3% of sales revenue. Implement the intellectual property strategy and improve the ability to create, use, protect and manage intellectual property. Actively declare patents, actively declare national, provincial and municipal scientific and technological achievement awards, and establish the consciousness of creating independent intellectual property rights of core technologies through independent innovation. The total number of patents granted has increased year by year, the level of patents has improved significantly, and the proportion of invention patents in the total number of patents has increased year by year. Industry-University-Research should effectively combine with scientific research institutes, universities and key host users, develop the traditional Industry-University-Research joint model into a strategic alliance of Industry-University-Research, rationally allocate resources, effectively integrate advantages, and enhance R&D and innovation capabilities.

(B) brand strategy

Accelerate the development from industry, sales, marketing and brand. Realize the transformation from quality strategy to brand strategy. Through enterprise internal integration and employee training, the content of brand building permeates all aspects of enterprise management, product development, production, sales and marketing, and the concept of brand building is recognized and practiced by all employees. Introduce brand communication through various brand identification elements, direct sales activities, exhibitions, web pages, professional magazines, corporate information, large-scale promotion activities, press releases, etc. Let users recognize enterprises, brands and products. Actively and cautiously declare non-profit evaluation and reward projects recognized by the state and governments at all levels to improve the visibility and credibility of enterprises and corporate brands.

(3) product strategy

In terms of product structure, the company will further enrich the product structure, vigorously explore the market, and form a series of products such as petroleum machinery bearings, metallurgical machinery bearings, rail transit bearings, wind power bearings, construction machinery bearings, heavy-duty automobile bearings, CNC machine tool bearings, mining machinery bearings, cement machinery bearings, port machinery bearings, and offshore engineering bearings. The company will strengthen the research and development of new products, constantly enhance the ability of product design and product customization, and strive to produce more new products with higher cost performance. In terms of product manufacturing, the company will strictly control the quality, carry out the activities of rejuvenating enterprises through quality, and strengthen the quality control including the whole process of production preparation, processing and manufacturing, and delivery. Through all-staff training, all-staff post standardization, supervision, restraint and assessment of all-staff activities, all-staff quality control is realized. Thereby ensuring excellent product quality. In terms of procurement, the company will implement a raw material procurement audit system to ensure high-quality and low-cost input of raw materials, and form an industrial strategic alliance with parts manufacturers to shorten the industrial chain, reduce operating costs and enhance comprehensive management capabilities.

(D) Sales strategy

Improve the sales system, build a sales team, formulate and implement a sales team that meets the market demand, and establish a responsible, enterprising and proactive sales team. Realize the fundamental adjustment of market structure, put the focus of market development on host users, and strive to establish strategic cooperative relations with leading enterprises in various host industries to fundamentally adjust the market structure.

The overall image of the enterprise is composed of enterprise scale and production capacity, technological innovation system, ability, team, input and achievements, staff quality and cohesion, factory appearance temperament, etc., with high-quality products, good service, reasonable cost performance and harmonious relationship between supply and demand, to provide users with worry-free product applications and improve user loyalty.

talent strategies

Strive to form a systematic, sustained, long-term, medium-term and short-term human resource management system. Firmly establish the view that talent is the first resource and strengthening the construction of talent team is the decisive factor to enhance the competitiveness of enterprises, and incorporate human resource capacity building and talent training project into the development strategy of enterprises. Form a talent atmosphere that respects labor, knowledge, talents and creation. Improve the new employment mechanism of attracting, retaining, motivating and cultivating talents. Establish a scientific and reasonable performance appraisal system and salary distribution system conducive to the construction of talent team. Strengthen the construction of management talents, professional and technical talents and skilled talents, especially the cultivation of entrepreneurial management talents, innovative professional and technical talents and high-quality skilled talents, so as to provide strong talent support and intellectual guarantee for the rapid development of enterprises.

(vi) Management strategy

Strengthen strategic management, establish strategic management system and strategic risk prevention mechanism, strengthen the construction of modern enterprise system, and improve the modern enterprise system with company system as the main form. Improve the execution of enterprises, clarify the objectives, responsibilities and authority of each department and post, and establish corresponding authorization, inspection and accountability systems step by step to ensure that they perform their functions within the scope of authorization; Establish a control framework covering all operational links of the enterprise, and formulate control procedures at all levels to ensure that the instructions issued by the board of directors and senior management can be strictly implemented. Optimize business processes, rationally allocate production factors and improve operation quality. By integrating logistics, information flow, capital flow and process flow, we can realize the transformation from extensive production mode to lean, agile and intensive production mode.

Molding characteristic corporate culture, paying attention to excavating, refining and cultivating excellent corporate culture with harmony as its rich connotation, and building a clear and complete corporate culture system that is compatible with the development strategy and business philosophy of the enterprise, so that the core values of corporate culture can be recognized and followed by the majority of employees, and the cohesion and internal motivation for the sustainable development of the enterprise can be formed.

(vii) Fund raising strategy

At present, it is a critical period for the company's transformation and development. The implementation of development strategy and development plan needs a lot of money. The funds raised by this non-public offering will effectively alleviate the capital needs of the company's production and operation at this stage. The company will strive to coordinate the contradiction between the long-term development of the enterprise and the current return required by shareholders, gradually improve the asset quality and profitability, and ensure the company's sustainable financing ability in the capital market. In the development process, the company will also comprehensively use equity financing and debt financing, direct financing and indirect financing according to the actual situation to meet the funds needed for the company's development.

During the in-depth study and practice of Scientific Outlook on Development, the three companies carefully studied the spirit of several important speeches made by the joint-stock company and the Bureau Group, clarified their thinking through the study of the central group of the Party Committee, mobilized all employees to use their brains, and tried their best to plan the company's future strategic development and describe the company's long-term blueprint.

Strengthen the study of the central group of the party Committee to learn and make decisions. During the study, the members of the Central Committee of the Party Committee of the company paid close attention to it? Seize the opportunity to maintain growth, adjust and optimize the upper level, strengthen management and control to increase efficiency, and deepen the reform and transfer mechanism? Four sentences require drawing lots and grouping? Win people's hearts and make money? The concept of discussion. Everyone thinks that in the current world financial crisis, because the country stimulates domestic demand and the construction industry goes against the trend, especially the railway construction, we have caught up with the good opportunity of historical development. However, because the company has not been established for a long time, it needs to assess the situation, adjust and optimize, formulate scientific development plans suitable for the characteristics of enterprises, establish corresponding guarantee mechanisms and incentive measures, and realize the goal of leap-forward development. Su Hongwei, chairman and general manager of the company, proposed that the current enterprise? Stabilize Chongqing, give consideration to the southwest, March into central China and advance into the northwest? Our business structure has taken shape. However, in the face of the once-in-a-century development opportunity, how to strengthen adjustment and optimization and improve the level of decision-making, operation and management still needs a main line of scientific development. It is suggested to formulate the company's scientific development plan for the next three, five or even ten years. Zhang Yuping, secretary of the Party Committee of the Company, made a careful analysis of the rapid development of rail transit in Chongqing, and thought that the pace of light rail construction in Chongqing was accelerating at present, especially after the first phase of light rail line 3 started, the second phase of the project was launched one after another, and the start of line 6 was just around the corner, which brought great opportunities for the company's rail beam production. How to seize the opportunity and strengthen the construction of advantageous sectors is an important link for the company's current and future development. Other members of the company's leadership team also expressed their opinions, brainstormed and talked about the company's development through learning and discussion.

According to the requirements of Scientific Outlook on Development, make enterprise development plan. According to the arrangement of the company's Party Committee, the company's long-term development planning team is composed of personnel from the company's office, Party-mass work department, human resources department, finance department and other relevant departments. At the end of March, in-depth investigation was started in all grass-roots project departments, and analysis and research were started to make a good development plan.

The purpose of this adjustment and development plan is to adapt to the new situation of the construction market, and to gradually improve and scientifically adjust according to the requirements of Scientific Outlook on Development and the three major steps of short-term, medium-term and long-term development, so as to promote the enterprises to gradually realize leap-forward development. To this end, the company will start from the current development, seize the opportunity of the rapid development of Chongqing rail transit, accelerate the construction of a new beam yard for PC beams, establish the company's rail beam research and development center, expand the production scale of PC beams, and meet the new demand of Chongqing rail construction. Increase the intensity of task contracting, ensure that the country stimulates domestic demand, and realize the project construction reserve after structural adjustment. Don't panic if you have food in your hand? , so that the company embarked on a stable and sustainable development path. Strengthen the construction of organs, and strive to solve and improve the management and command ability of organs after the rapid growth of the company's total engineering volume. Strengthen human resources training, adhere to? Two legs? On the basis of recruiting talented people, we should pay attention to internal training, establish and improve the internal training mechanism of enterprises, and let young people quickly grow into the backbone of enterprise development through mentoring system, target responsibility system and job exchange. At present, the employees of the company attach great importance to the development planning of the enterprise. Everyone Qi Xin made concerted efforts, put forward suggestions and put forward many opinions and suggestions.

& gt& gt& gt More business development plans on the next page?