What is the income of a private person selling residential advertising space as "private money" in Kunming?

Through 58 cities, the reporter found an advertising company specializing in selling residential advertising spaces in Bijie City.

A female manager surnamed Cheng introduced that the company has advertising space in 80% residential areas in the city, which is rich in resources. The company mainly acts as an agent for the elevator advertising business in residential areas, that is, the pure plane advertising of the lower part of the elevator safety notice board and the three walls of the car, with different positions and different prices. For example, the advertisement in the second half of the elevator safety instruction is 80- 120 yuan/month; Print advertising costs 200-500 yuan/month.

Taking the advertising space in the elevator car frame of a residential area as an example, the reporter estimated that if three billboards are installed in an elevator, the annual income will be about 7,200 yuan according to the conservative price of 200 yuan/month/block of property management. In a high-rise residential area, each unit building is equipped with at least two elevators. In a residential area with a unit of 10, this income alone is: 7200 2 10= 144000 yuan a year. This is only the single cost of elevator advertising space, excluding advertising space costs in other public areas such as light boxes and express cabinets in the community.

Among the five community owners interviewed by reporters, 90% said they were not clear about the advertising revenue and destination of the community. In the community visited by the reporter, there is a plastic surgery hospital advertising light box at the entrance of the community. There is a huge advertisement for a supermarket on the elevator door. There are three advertisements hanging in the elevator, covering catering, insurance, financial management and sales. I'm afraid it's not a small sum, if the sum is calculated clearly.

When interviewed by some property companies in the urban area, the reporter found that many property companies could hardly tell the specific purpose of the money, but all said that the income was used for the daily management expenses of the community; Some property companies said that the advertising revenue of the community is managed and used by the industry Committee, and not all of them belong to the owners.

An executive of a well-known property company said that in fact, the advertising revenue of the community is very small, which does not account for the proportion of the income of the property company, nor is it as high as rumored. According to him, even if some communities do not set up industry committees, property companies will publicize advertising revenue, which generally offsets the maintenance and repair of public facilities in communities and the cost of purchasing flowers and trees.

Through investigation, the reporter found that the public benefits that the owners want to strive for are far more than the advertising space income of the community, including the parking space income in the community, the booth income rented in the community, the use income of public facilities such as event venues, clubs and swimming pools, and some communication operation management fees. Compensation for damage to public facilities in the community; Property management income, etc.

According to Article 55 of the Regulations on Property Management promulgated by the State Council on June 5438+ 10, 2007, those who use the parts and facilities of the property to conduct business shall go through the relevant procedures in accordance with the regulations after obtaining the consent of the relevant owners, owners' congress and property service enterprises. Owners' income should be mainly used to supplement special maintenance funds, and can also be used according to the decision of the owners' congress.

The reason why owners' rights and interests can't be maintained is that most communities have not set up owners' committees, so it is very difficult to hold owners' meetings. On the other hand, the subject of law enforcement is not clear. Some owners believe that "in the name of the owners, and property litigation rights? The total advertising revenue seems large, but only a little is given to individuals. The cost of safeguarding rights is too high and uneconomical. "

According to Mr. Zhao, an insider, there are four main reasons for the unclear income and expenditure of advertising fees in Kunming. First of all, there is a lack of relevant institutional supervision within property management companies, and concealing advertising revenue from owners has gradually become a "hidden rule" in the property management industry. Secondly, the owners' committee was not established in time and did not fully perform its functions. Moreover, at present, there is no special administrative department in the property management industry, which leads to no rules for supervision and management. In addition, some owners of residential quarters have a weak legal awareness, believing that it doesn't matter as long as they don't harm their own interests, which objectively encourages property companies to conceal advertising revenue in residential quarters.