Real Estate Print Advertisement Design Description _ Real Estate Advertisement Design

Real advertising is a collection of real estate sales information. Mainly for customers, the importance of advertising is self-evident. As a successful developer, you should be responsible for your own projects, your own customer base and your own reputation. So the content of the advertisement must be true. On the other hand, today's customers are more and more mature consumers, and they have their own judgments on all components of real estate, including the strength and sincerity of developers. From a legal point of view, advertising is a developer's commitment to customers in a certain sense. Its content and data should be serious, and any exaggeration, hypocrisy and mistakes are unwise and not allowed. For example, a developer promised to use a brand-name imported elevator in an advertisement, but what was finally installed was a brand-name joint venture elevator, which caused customer complaints and the developer had to make compensation. Many savvy consumers gave up the choice of project property because of the distortion of advertisements. Therefore, we must first create first-class word-of-mouth and projects, and then do first-class advertising. After the advertising design is completed, the developer may wish to ask his lawyer to review it again to prevent legal deviation and disputes.

This paper makes a comprehensive and detailed analysis from the perspectives of developers' publicity of their own real estate, customers' purchasing psychology and successful advertising copy. Advertising should generally include the following contents: the geographical location of the property is the first concern of the customer, so it should be marked in a prominent position in the advertisement. The location map should be as accurate as possible, showing traffic conditions, surrounding business, education and property environment. It is best to have a view map reflecting the characteristics of residential property, showing the building facade, environmental greening, residential landscape, traffic organization and so on. In other positions of the advertisement, you can supplement the local facade of the building and show the most distinctive details such as balconies and bay windows. If it is an existing house, showing the actual landscape of the building with live photos will have a good effect on sales. Another detail is often overlooked by developers. At the exhibition, careful customers will find that the color of the building exterior wall displayed by the facade and viewpoint of the advertisement is far from the color of the real estate model at the exhibition. Although this matter is small, it often leaves customers with the impression that developers are arbitrarily changing or indecisive. Structural characteristics of real estate: structural system of building (shear wall; Frame shear wall; Whether it is cast-in-place concrete or steel structure. ), the seismic characteristics of the structure and the story height (the height of the structure or the clear height of the floor) are all the contents that customers care about and should be clear. Floor plan of real estate Some developers only provide a separate floor plan in their advertisements, but there is no floor plan of the whole building. This is very inconvenient for customers. Customers can't compare and understand the relationship between various units on the same plane, as well as the location of elevators and stairs, which makes customers very confused. So it is necessary to provide the plan of each apartment in the advertisement. Few developers will come up with advertisements without floor plans, but it is common to lack the area index of each room. It is suggested to give the area index of each room in each apartment, and indicate whether it is the sales area or the use area. The price list takes into account the adjustment and change of house prices in various sales stages and can appear as an annex. The payment method and property management fee should be clearly stated. Parking spaces and garages In addition to high-standard villas, the adequacy of parking spaces, the location of garage entrances and exits, and the form of garages are all issues that customers are increasingly concerned about when choosing commercial housing. Description of all kinds of real estate equipment. Developers should make a clear commitment to the forms and standards of all kinds of equipment in real estate and residential areas, such as heating, ventilation, air conditioning, elevators, water supply, security, intelligence, power supply, communication, hot water, gas and other supporting equipment.

Real estate decoration standard:

(1) Explain the interior decoration standard of the building: the content of interior decoration and the decoration standard of specific parts (such as the material and brand of indoor doors and windows; Number of layers, color, sound insulation performance of external window glass), brand of sanitary ware, material of water supply pipeline, kitchen equipment, etc. If it is finely decorated, it should be indicated.

(2) Explain the exterior decoration and public decoration standards of the building: exterior wall materials and decorative materials; Decoration standards for foyer, public corridors on all floors, elevator foreroom and stairs. This part of the supporting content of the community is often emphasized by developers. For example, community clubs, shopping conditions, fitness facilities (visitors hall, tennis courts, gyms, etc. ), educational facilities (kindergartens, primary and secondary schools, etc. ), entertainment facilities, community communication places, etc. In particular, building a community is to design a life for customers and create a community culture. As a successful developer, we should not only build a high-quality hardware environment for customers, but also plan what kind of software environment to provide customers and what kind of services to provide owners at the beginning of the project.

And the content and standard of service, the reputation and performance of property management companies, the connotation and characteristics of community culture, and even who their neighbors are. Therefore, if you have a mature design, you might as well explain it in your own advertisement and emphasize the characteristics of the project. Well-designed advertisements are not only the carrier of sales information, but also the bridge between developers and consumers-customers. How to catch the eye of customers is a proposition that developers are generally concerned about. Advertising design should be exquisite, elegant, individual and distinctive, which is one of the important means to attract customers. Successful advertising language should be beautiful, concise, wise and profound, and the advertising color should not be too strong; The illustrations and photos of advertisements should be refined in place, not rambling, arrogant and exaggerated.

For example, it is clearly an advertisement for affordable housing, but it should be marked with a beautiful image of European and American couples; It is clearly a building on the ground in Beijing, but it has to be printed with sculptures from the French court. All these excessive exaggerations not only can't attract customers, but will keep them away from the mirage depicted in the advertisement! It's easy to carry. Many developers spend a lot of money on advertising. The advertising is really exquisite, but it ignores one thing: the format of the advertisement is very large, and the official document can't fit, so it's difficult for customers to carry it; Some developers even choose to use large single-page coated paper to print advertisements, much like advertising paintings. Imagine, how can customers take it away? How to read? Other advertisements are specially printed with dark backgrounds and small dark fonts. Young people still have to make great efforts to guess. How can old customers and friends see clearly? Advertising format should be moderate in size and easy to carry; The font is clear, which is in great contrast with the paper color. For example, Jingzhong Zizhu Garden, Wangjing A4 District, Today Home and Xing Tao Community; Yishanju in Shenzhen, Jindi Cuiyuan in Dongguan and New World Garden; The advertisement of Shanghai Chrysanthemum Garden is still good.

In short, developers should strive to promote their own projects through advertisements and try their best to meet the needs of customers to understand the various situations of real estate and residential areas.