Wu's outstanding youth

Story report: There is a saying that "geese fly thousands of miles by the head geese, and ships carry ten thousand kilograms by the helmsman". This sentence can be used to describe Mr. Wu's contribution to the artistic cause of Dafen Oil Painting Village. Dafen Oil Painting Village is a national "cultural industry demonstration base" and a world-famous commodity oil painting trading center. Tracing back to the development of the art industry in Dafen Oil Painting Village, the famous writer Wen Youping thinks it is quite pertinent. In his book The Rise of Dafen Village-The Road to Industrial Development of the First Oil Painting Village in China, he said: "If Huang Jiang brought line drawing into Dafen Village and became the godfather of Dafen Village, then Wu, who expanded the scale of line drawing and formed industrialization, is undoubtedly a painter hero.

First, cut through the thorns and join the oil painting industry

Wu is a clever man with calculation. While learning to draw with the master, he also learned the management mode of order delivery. With a keen interest in oil painting, uneasy with the status quo and constantly seeking greater development, he founded his own painting training class and factory in 1992. After several years of development, his business is getting bigger and bigger, and the limited customers can't meet the sales demand of his painting factory. The competition in business made him eager to find a better source of orders to maintain the normal operation of the painting factory. So, 1997, Wu came to Guangzhou, participated in the Canton Fair, successfully dug up the "first bucket of gold" for his career development, and also met many foreign businessmen. Through the Canton Fair, Wu fully felt that the Canton Fair was a good place for oil painting export enterprises to find merchants. Therefore, he made full use of the platform of Canton Fair, and regarded the annual Canton Fair as an important platform for the company's promotion. It is under the drive of Wu that a group of disciples who were originally under Huang Jiang took Wu as an example and boldly set up their own painting factories to process independently. It is in this case that the initial prototype of Dafen Oil Painting Village was formed. It can be said that since then, Wu has laid a solid foundation as a leader in the art industry of Dafen Oil Painting Village. Through more than 20 years' efforts, he has made outstanding contributions to Dafen's oil painting career with the spirit of hard work and innovation. It is for this reason that he was rated as an outstanding member of literary creation and literary activities by Shenzhen Longgang District Federation of Literary and Art Circles and won the Shenzhen Youth Entrepreneurship Award.

Second, keep pace with the times and seek innovation in the business model of the art industry.

With the increase of customers, especially large foreign customers, Wu realized that in order to further develop his oil painting, he must expand the scale and enter the international oil painting market with enterprises as the main body. Therefore, in 1994, Wu incorporated Jiyiyuan Oil Painting Co., Ltd. with a registered capital of 500,000 yuan. At this time, Wu built an important platform for his oil painting career in Dafen Village. Taking this as the dividing line, it can be said that it was in a state of suspension before. From the establishment of the company to the present, his business has been done by opening the door, and only by opening the door will it grow bigger and bigger. Wu is a thoughtful cultural industry entrepreneur. In the process of establishing painting factories and companies, he has been thinking about it and realized that the production of oil paintings should not blindly follow the traditional model, but must innovate the business model and expand the scale of operation. He calculated a sum of money for himself. According to the traditional painting method, it may take a year or two for a person to draw 10 thousand paintings. This kind of efficiency is not feasible relative to the short lead time, so another method must be adopted. As a result, Wu gradually tried to adopt assembly line operation in his own painting factory. In his painting factory, you can usually see hundreds of people queuing to process oil paintings, with brushes and knives in their hands, and each person is responsible for a part of a painting. This innovative painting mode has long been praised by the press as "the assembly line of oil painting production" and widely adopted by Dafen oil painters. After more than 10 years of development, Yiyuan Company has become a group company with total assets of 10 million yuan, employees of 143 people, sales companies, oil painting factories, frame processing factories, property management departments and chain galleries. The company has 38 managers, including 28 with college education or above; In addition, the company has 90 registered painters; Picture frame art processing 15 people. "Jiyiyuan Company" has become a large-scale leading enterprise in Dafen Oil Painting Village.

Second, shoulder the mission of promoting the development of Dafen art industry.

Because of Wu's special contribution, Wu was elected as the president of Dafen Oil Painting Industry Association in 2006. Since I became president Wu, my horizons have been broadened. In his mind, the whole Dafen art industry is as important as his company. As the president of Dafen Oil Painting Village Art Industry Association, Wu wholeheartedly serves Dafen Oil Painting Industry, attracts investment for Dafen, introduces excellent enterprises for Dafen, and strengthens brand promotion of Dafen Oil Painting Village, and so on. As long as he can make Dafen's oil painting industry grow, he will work hard. During his tenure as president of the association, under his leadership, enterprises in Dafen Oil Painting Village paid more attention to participating in social welfare undertakings. The family of Dafen painter gallery is seriously ill. As the president, he led the members of Dafen Industry Association to mobilize the public to raise money and help difficult painters tide over the difficulties. Dafen's "Pearl Photo Frame" had a dispute with the guests, and it was difficult to operate. He took the initiative to coordinate the relationship between all parties and mediate from it, and finally made the "pearl photo frame" tide over the difficulties and resume normal production. In addition, Wu also spared no effort to promote the brand of Dafen Oil Painting Village. On February 5, 2004, at 65438, with his planning, coordination and cooperation, Dafen Enlightenment was broadcast in the Dialogue column of CCTV Economic Channel. Through this "Dafen Enlightenment" program, the image of Dafen Oil Painting Village was spread in all directions for the first time, and Dafen Oil Painting Village became famous at home and abroad. On April 7, 2006, as one of the representatives of 10 in the pilot units and regions of the national cultural system reform, Wu was invited to make a program "Dialogue" with the host * * * in the second program of CCTV Economic Channel, and Dafen Oil Painting Village and Jiyiyuan Company re-entered the CCTV program. The second CCTV Dialogue gave Wu the opportunity to promote "Dafen Oil Painting Village" to China and the whole world. He did it and did it well.

Third, focus on the future and strive to introduce and train talents for Dafen art industry.

Wu Xin has always had a wish to turn Dafen Gallery into a worldwide chain and make the oil painting industry as big and strong as McDonald's. At the same time, however, his mind is clear. In order to become a big company and a strong player in the Finnish art industry, talent is the most critical link. His talent strategy was first implemented in his own company. In the company, he is willing to invest time, introduce management talents and business talents, and reserve strength for the development of the enterprise. Jiyiyuan Company takes a two-pronged approach in introducing talents. On the one hand, looking for management talents in some excellent enterprises; On the other hand, it also recruits a large number of fresh graduates from some universities to train business experts. In 2004, considering that oil painting will encounter many copyright problems in the future, Wu began to train a large number of designers and develop independent intellectual property products in 2005. At the Canton Fair in the past few years, the company participated in the exhibition with its own oil paintings and related products designed and copyrighted, and achieved excellent results at the exhibition. Wu is a caring entrepreneur. When he carried out his talent plan, he did not forget to help the disabled. Many of the more than 600 students trained by Jiyiyuan Company are disabled. When selecting painters, the company has always reserved special places for the disabled. Through communication with the local government, Wu was approved by the government to establish "Love Art School" by Jiyiyuan Company. He will make use of the school mechanism to expand training, strive to realize the "one-stop" service system for the oil painting industry designed by himself, transport more talents for Dafen and even the national oil painting industry, and solve more employment problems for the society. In his "Love Art School" enrollment plan, a considerable number of students will be disabled young people in society. Wu is full of hope for the future. He is trying to make Dafen oil painting industry bigger and stronger with his own way of thinking and action!