How to write the copy of the advertising planning scheme about garbage classification?

* * Advertising planning scheme: garbage classification copy * *

* * Background: * *

With the advancement of urbanization, the problem of garbage has become increasingly prominent. In order to create a cleaner and more sustainable urban life, we decided to raise the public's awareness and enthusiasm for garbage classification through garbage classification advertising planning.

* * Target audience: * *

The target of advertising is the residents of the whole city, especially those who don't know enough about garbage classification. Through guidance and inspiration, we can stimulate everyone's enthusiasm for participating in garbage sorting.

* * copywriting design: * *

1.** causes * * sound: * *

"One person's garbage is the problem of the whole city. Come together, start with me. "

2.** The problem has been echoed and solved: * *

"On one occasion, our garbage was mixed together. Now, we have the opportunity to contribute to the future of the earth. Garbage sorting makes our city better. "

3.** Significance of environmental protection: * *

"Every classification is to make recyclables better reused, and every release is to make hazardous waste safe to handle. Garbage sorting makes our home fresher. "

4.** Simple and practical: * *

"Garbage sorting is actually very simple. Organic, recyclable and harmful, only three barrels are needed. Starting today, let classification become our living habits. "

* * Transmission path: * *

1.** Social media: * * Publish interesting and life-like short videos through social media platforms such as Weibo and WeChat to convey the knowledge and importance of garbage classification.

2.** Outdoor advertising: * * Set up posters and slogans in residential areas, commercial areas and bus stops to remind citizens of the importance of garbage sorting.

3.** TV advertisement: * * Design short and infectious advertisements to convey the concept of garbage classification through TV media.

* * Effect evaluation: * *

The effect of advertising planning is evaluated by multi-dimensional indicators such as social media feedback, citizen participation, and the change of garbage classification data, and it is adjusted and optimized according to the feedback in actual implementation.

It is hoped that through this advertising planning scheme, the enthusiasm of citizens to participate in garbage sorting will be stimulated, the popularization rate of garbage sorting will be improved, and the contribution to the sustainable development of the city will be made.

The above contents were carefully arranged by Zhu Bajie. Com, I hope I can help you.