20 18 what is the research purpose of benchmarking enterprises and benchmarking projects of commercial real estate in China?

No matter which industry, benchmarking enterprise or benchmarking project, we must learn to imitate such projects. The essence of benchmarking is imitation and innovation, and it is also a continuous and systematic learning process. By comparing benchmarking with benchmarking enterprises at home and abroad, benchmarking aims at strategically positioning itself, shaping its core competence, strengthening its learning ability, and finally achieving the goals of process reengineering, continuous improvement, creating advantages and achieving Excellence.

Commercial real estate includes urban complexes, shopping centers, hypermarkets, commercial streets, shopping centers, theme shopping malls, professional markets, wholesale markets, discount stores, factory outlets, entertainment commercial real estate, hotels, resorts, nursing homes, office buildings and residential shops, which are quite different from commercial residential real estate.

Commercial real estate is a comprehensive industry with triple characteristics of real estate, commerce and investment. It has three characteristics of real estate, commerce and investment, which is different from pure investment, commerce and traditional real estate industry.

Commercial real estate planning can be divided into early positioning, planning and design, investment operation and property management. Generally speaking, commercial real estate planning refers to the pre-positioning planning of the project, including theme positioning, commercial positioning, customer orientation, grade positioning and function positioning. Planning and design is mainly to invite design institutes. Please make corresponding suggestions. Investment operation and property management are more the responsibilities of commercial management companies. As for whether it is sales or self-sustaining, it is the positioning problem of the project development model. Generally speaking, centralized enterprises will be self-sustaining, or more than 70% enterprises will be self-sustaining. Even if it is sold, it should be sold back to the rent to ensure the control of the project. For community business, it is divided into sales. Of course, in addition to pre-planning, there will be post-marketing planning, that is, how to sell shops. According to your positioning of your company, both the early stage and the late stage should be involved, but it is recommended to pay more attention to the positioning planning in the early stage and know more about the products, which is also conducive to the marketing promotion in the later stage. Source web page link