A brief introduction to the classic cases of tourism real estate development and management.

The classic case of tourism real estate's development and operation takes benchmark projects of various formats as the case analysis object, and makes a detailed anatomy and discussion on its successful development and operation experience. Thoroughly deconstruct the development modes of tourism real estate with different formats, and explore the diversified rather than single, innovative rather than traditional development management mode of tourism real estate. Case 1: OCT-the pioneer of tourism real estate model in China/1

Section 1 Background Introduction/1

Section 2 Tourism, Planning and Production /2

In the third quarter, the innovative experience of borrowing scenery to build a house /6

Section 4 Cultural City and Festival /9

Section 5 Theme Attribute and Feature Matching/15

Section VI Regional Development and Urban National Planning/17

Section 7 Case Analysis /2 1

Case 2: Furong Ancient City-the "Beautiful Myth" in the real estate sector /28

Section 1 Overview of the Ancient City of Furong /28

The success of the ancient city of Furong in the second quarter /3 1

Continue to lead in the fierce competition in the third quarter /39

Section 4 Case Analysis /42

Case 3 Zhongkun Real Estate-A Stealth Crocodile under the Poet's Logic /46

Section 1 Introduction /46

Section 2 Differentiated Management of Real Estate with Tourism Resources as the Core —— Taking Hongcun Village in Huangshan as an Example /48

Section III Differentiated Management of Tourism Resources with Real Estate as the Core —— Taking Beijing Dazhongsi Commercial Plaza as an Example /50

Section IV Case Analysis /53

Case 4 Shanghai New World-the Perfect Landmark of Tradition and Modernity /64

The first section Xintiandi past lives /64

Section 2 Design Concept and Transformation Principle of Xintiandi /66

Section 3 Masterpieces of Real Estate Developers /70

The fourth quarter boutique tourism real estate /74

Section 5 Case Analysis /77

Case 5 Mission Hills Golf Club in Shenzhen /82

Section 1 Introduction to Mission Hills /82

The development model of Mission Hills in the second quarter /85

The third quarter Mission Hills tourism real estate's operating philosophy /93

The fourth quarter case analysis /97

Appendix Schematic Diagram of Industrial Structure of Junhao Group /99

Case 6 Commune at the Foot of the Great Wall-Dialogue between the Ancient Great Wall and Avant-garde Buildings/10 1

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Section 2 Development and Design of Commune/103

The third quarter commune management strategy/108

Section IV "Prominence" of tourism real estate's Development-"Cause and Effect" of Commune's Success 1 13

Section 5 Case Analysis/1 18

Case 7 Tianhe City-"China's No.1 Mall"/123

Section 1 Overview of Tianhe City/123

The development of Tianhe City in the second quarter/125

Discussion on the Development Model of Tianhe City in Section 3/127

The fourth quarter Tianhe City successfully manages "four steps"/13 1

Section 5 Prospect of Tianhe City/135

Section VI Case Analysis/136

Case 8 Las Vegas-The Old Legend of Real Estate Development/139

The first section "past lives" in Las Vegas/139

Section 2 "Rebuilding the Impression of Las Vegas" by Theme Hotels/143

Super Mode of Theme Hotel in Zone 3/145

Section IV Theme Hotel-A Classic Case of tourism real estate Development/147

Section 5 Can the Las Vegas theme hotel model be copied/155

Section VI Case Analysis/158

Case 9 Beijing Olympic Garden/162

Section 1 Introduction/162

Section 2 Themes and Functions/163

Section III Operating Performance and Project Significance/167

Section IV Operating Mechanism and Profit Model/170

Section 5 Case Analysis/172

Case 10 Xinghai National Treasure/186

Section 1 Star Bay-the place where dreams begin/180

In the second quarter, the "peerless double arrogance" in Xinghai Bay/182

The third quarter begins with dreams and ends with perfection-Shunmai Group/188

In the fourth quarter, the wonderful flowers in Dalian tourism real estate/189

Section 5 Case Analysis/193

Case 1 1 Hainan Boao Watertown/196

Section 1 Overview/196

Section 2 Tourism Real Estate Environment/197

In the third quarter, the planning and development of Boao Watertown in Hainan /202

Section 4 Publicity and Marketing /207

Section 5 Case Analysis /2 1 1

Case 12: American Mall-A Successful Model of Commercial Real Estate Tourism /2 16

Section 1 Overview of Metal Oxide Arresters and Their Origins /2 17

Section 2 Real Estate Development of the Ministry of Agriculture /2 18

Section III Operation and Management of MOA /223

Section IV Case Analysis /228

Case 13 Disney-Pioneer of Theme Park Real Estate /234

The first section of the fairy tale kingdom-Disney World /234

Section 2 Expansion of Zhang Zhilu Disneyland Theme Park /235

The unique theme of the concept of real estate development in the third quarter /24 1

The fourth quarter Disney's operating mechanism and profit model /243

Section 5 Marketing Strategy of Disneyland-Guarantee of Real Estate Profitability /246

Section VI Case Analysis /248

Case 14 Hangzhou Greentown-Urban Landscape Sculptor /25 1

Section 1 New Wind Direction of Housing Industry /25 1

Section 2 Group Overview /253

In the third quarter, the development concept of Greentown Landscape House /255

The fourth quarter enterprise strategy /257

Section 5 Hang Cheng Classics /26 1

Section VI Case Analysis /264

Case150,000 Howe International-the world leader in timesharing /267

The first section timeshare /267

In the second quarter tourism VS timeshare VS real estate /268

In the third quarter, Marriott-the leader of the international timeshare industry /269

Section 4 Marriott Marriott International Resort Club (MVCI)/272

Section 5 Development and Operation of Marriott International Resort Club (MVCI) /275

Section VI Case Analysis /277