Father's Day Creative Activities Planning Scheme

# Planning # Introduction The third Sunday in June is Father's Day every year. In order to thank my father, Father's Day is coming, and everyone is thinking about how to live this day well. The following is the planning scheme of organized creative activities for Father's Day. Welcome to read!

The first Father's Day creative activities planning scheme

June xx is the annual Father's Day. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing. I. Theme of the event

Caring for your parents, being filial to your parents and giving your true feelings with gifts are your pride, and you are my sun.

Second, the activity time

June xx to xx

III. Purpose of the activity

Awaken the concept of respecting the elderly in people's hearts, remind people of the arrival of festivals, and at the same time seize the hot-selling goods related to festivals to promote sales.

Fourth, the slogan of the event

Fatherly love is the heaviest love in the world. With it, you will have the greatest wealth in the world. On the occasion of Father's Day, let's bless our great father. V. Interactive activities:

Verb (short for verb) theme

"Dad, I want to say to you.

Time: During the activities on June XX-XX, customers can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of SEPRIT and will be on display for 2-3 days.

Welcome to the Universiade, good luck and fun dribbling games.

It is carried out on a 20-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter set aside two balls (basketball and volleyball) with a wooden stick at the starting point, hit the "ball" to the "ball fence" and stopped at the moment when the second ball entered the "ball fence".

(1) Rules of the game:

1, on the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately.

In the competition, you can only drive with a stick, and you can't use your hands and feet.

3. In chronological order, the one with less time ranks first.

(2) Award setting:

First prize: Desburg Road, a set of xx men's wear worth xx yuan.

The second prize is Desburg Road, a T-shirt worth xx yuan with xx names on it.

The third prize Desburg Road is worth xx yuan, and a tie is xx.

A pair of xx men's socks with encouragement award.

Registration time: May xx-June XX.

Registration place: xx

Competition time: June xx from xx to xx.

Venue: Other departments in Gate Square assist: Please ask the promotion department to communicate with the property in advance, and ask the loss prevention department to arrange personnel to maintain order on the day of the event. Invisible verb commodity promotion, theme: happy shopping, surprises waiting for you. Content: On June xx, on Father's Day, you can participate in the lucky draw when you shop at the department store for 288 yuan, and you can only win two prizes for a single receipt:

First prize: Desburg Road, a set of xx men's wear worth xx yuan.

The second prize is Desburg Road, a T-shirt worth xx yuan with xx names on it.

The third prize, Shen Lei, is worth xx yuan, and a shirt is xx.

A pair of xx men's socks with encouragement award.

Subject: gratitude and feedback

Passion gift

Content: On June xx, Father's Day, you can get a pair of men's socks with different values (limited to xx). Distribution location: All men's wear counters, on June xx, the new men's wear 70/60/50 yuan on the third floor of the department store area, with a 30% discount on the old models, except some counters. Special sales arrangement: June 15-260.

(d) Atmosphere layout: divided into two parts.

In the first part of the stadium, the main passage on the fourth floor is hung with flags. (20 pieces), small exhibition boards are placed on the stairs on the first to fourth floors. (3) Each cashier receives the activity registration form (*** 100 points), and an information desk is set next to the cashier on the 4th floor.

In the second part, large exhibition boards and glass stickers at the entrance of the supermarket are placed outside the venue and at the entrance of the department store.

(5) regular publicity

The first part of the venue, in-store broadcast, shop posters

The second part is the publicity of free shopping buses in different places.

The third part is the big display board in front of the department store, the glass sticker in the supermarket, and the short message.

(6) Cost estimation

1, the prize fee is xx yuan (sponsored by men's clothing suppliers), and the publicity fee is xx yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase men's wear sales.

2. The activities are strongly linked. Games, gifts and other promotional means are used to unite supermarkets to guide the strong passenger flow of supermarkets to department store consumption, upgrade the third floor and enhance the overall sales of department stores.

3. The activity has the selling point of attracting children, driving parents to spend in Longhua area and improving their competitiveness in the same industry.

4. The activity has lasting influence, which can continue to be promoted and expanded in summer vacation and winter vacation, forming a unique shopping center in Longhua business district.

Chapter II Planning Scheme of Creative Activities for Father's Day

1. Activity background: June xx is Father's Day, a festival dedicated to father, and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread the family's cultural sense, which is also the golden period for students to shop on holidays after the college entrance examination.

Second, the theme of the event

Kindness is as deep as the sea, and father's love is boundless

Third, the activity time

June xx (5th)-June xx

Four. moving target

1. Men's goods hold up the summer sales peak and drive the audience.

2. Create a Father's Day atmosphere and experience family marketing.

3. The sales of the whole store are guaranteed to increase by 20%.

Verb (abbreviation of verb) activity content

(1) Happy Father's Day, family price

All the sales areas in the audience give customers who buy men's credit cards a certain profit.

1, noble father jewelry watch, yellow platinum is the lowest in the city, and men's jewelry and watches are ultra-low discount.

2, handsome dad cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.

3. Love my dad's women's shoes and flexibly carry out activities such as discounts, full reductions and gifts.

4. Summer new products recommend energetic dad sports products, outdoor functions, and ultra-low discounts on sports products and equipment for middle-aged and elderly people.

5. Fashion father leisure brand flexibly carries out activities such as discount, full reduction, buying and giving.

6. Shuxin's dad's holiday gift recommendation of Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make my father's life more comfortable, and the gifts for him are also very heavy. There are also brand plus gifts, holiday special gifts, and package purchase gifts.

7. Food from Healthy Dad Mansion, food from Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are very popular as holiday gifts.

(2) Favorite Father's Day, shopping double gift

Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.

Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.

(3), the gold medal blessing, the students put the price and put their hearts at ease.

1. Big price of fashionable clothes: shopping in various clothing industries with student ID card, enjoying xx discount, or giving brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.

2. 3c digital price of Dashang Electric Appliances: 3c digital products (mobile phones, computers, photos) should be launched at low prices in time, and brand gifts should be given when shopping.

(4) Membership activities

1. During the activity, you can apply for a _ _ Building membership card for free with a credit card or student ID card for men's products, and give a gift to members when the card purchases over xx yuan.

2. Use men's credit card or student ID card to purchase more than xx yuan, and give xx travel agency a discount coupon.

(v) Special events

1. Excellent essays or poems or stories in the "Father's Love" store were exhibited. Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.

2. Filial piety series story exhibition: several traditional filial piety stories in China were produced with pictures and texts, and displayed in front of the main gate or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.

Requirements of intransitive verbs

Please report the product information to the marketing department before June xx, and report the products with emphasis and pertinence.