The "crazy" defeat of Zhejiang's richest woman

The "richest man" on the rich list is sometimes one step away from the "first loss" in real life.

Some super-rich people were the famous "richest people" one second ago, and were listed as executives and untrustworthy people by the court the next, bearing huge debts and becoming veritable "Lao Lai".

Especially the rich, who are completely supported by debt and stock market value, are swimming on the cliff of insolvency.

Zhou Xiaoguang, the richest woman in Zhejiang, is such a richest man.

She started as a street vendor, pushed the company she founded to the capital market, but took drugs of debt.

When she made a fortune of tens of billions and reached the peak, almost overnight, she rolled in the abyss and was heavily in debt.

In fact, under the corrosion of debt drugs, the richest man is just a glamorous appearance, and the interior has long been riddled with holes and is in jeopardy.

So, how did Zhou Xiaoguang rise from the bottom and become the richest man on one side? Why did you quickly collapse and become Lao Lai?

One,

1962 165438+ In October, Zhou Xiaoguang was born in a small village in Zhuji, Zhejiang.

Like most rural families, Zhou Xiaoguang's parents have a "baby-making campaign" every night to have a son.

Fate is like a joke. The more things you want, the less you will get.

Zhou Xiaoguang's parents gave birth to five daughters in succession.

One night, Zhou Xiaoguang's father wanted to give up, and his reasonable mother said to try again.

In this way, Zhou Xiaoguang became the boss, with five younger sisters and/kloc-0 younger brothers.

In such a family, as the boss, there is no doubt that we have to make great sacrifices for the burden of the family.

In that era of lack of materials, Zhou Xiaoguang followed her mother very early and walked the streets with brown sugar in exchange for other people's chicken feathers and other waste products. They get meager income from these wastes.

This is the earliest business model of Zhejiang small commodities and the embryonic form of Yiwu small commodities market.

Zhou Xiaoguang and mother.

After finishing the second year of high school, Zhou Xiaoguang was very distressed when she saw her overwhelmed mother, so she chose to drop out of school and go home to farm.

After a year's farm work at home, Zhou Xiaoguang felt itchy when he saw all the people around him going out to work. My mother, who had done small business, told her that it was better to forget it.

1978, Zhou Xiaoguang made up his mind to come to Shanghai and start selling embroidery.

At that time, Zhou Xiaoguang was on tenterhooks all day for fear of being caught by toll collectors. A month later, when the money was not earned, Zhou Xiaoguang chickened out and returned to his hometown.

Shortly after returning to the farm, Zhou Xiaoguang fell ill because of fatigue. During this period of rest at home, Zhou Xiaoguang felt that he should not give up easily. No matter how difficult it is outside, he should try. Farming at home has no future.

Zhou Xiaoguang found someone to learn some embroidery skills at home, and borrowed 20 yuan from his mother, carrying 50 or 60 kilograms of luggage, and set off for business in Northeast China.

Before leaving, my mother took Zhou Xiaoguang's hand and said, Don't be blind if you have a plan, seize the opportunity and be brave!

This is an extremely difficult trip. In order to save money, Zhou Xiaoguang bought the cheapest station ticket, stood in the aisle during the day and slept under other people's chairs at night. In the winter of minus 40 degrees, Zhou Xiaoguang wears thin clothes and sells embroidery in the street.

Right one: Zhou Xiaoguang is in the northeast railway station.

After 40 days, Zhou Xiaoguang sold his embroidery and earned 380 yuan. When he gave this huge sum of money to his mother, the red light on her face made Zhou Xiaoguang feel confident.

After tasting the sweetness, Zhou Xiaoguang struggled for seven years in a row, traveled all over China, accumulated the first bucket of gold in his life, and learned about the national jewelry market.

Second,

In those hard years, I learned to take pleasure in suffering and met a handsome young man who was also engaged in embroidery business.

Yu's handsomeness has been conquered, and his cleverness has also conquered Yu.

1985, after they got married, they didn't want to travel around. At that time, Zhou Xiaoguang was very optimistic about Yiwu's small commodity market.

They took out all their savings, bought a booth in the first generation commodity market in Yiwu and started selling ornaments.

It was the age when Yiwu commodity market made a fortune. A few years later, Zhou Xiaoguang bought a house and opened a new store in Yiwu.

As Zhou Xiaoguang knows more about the jewelry industry, she is not satisfied with being a second-hand businessman.

1995, the couple set up a jewelry factory with 7 million yuan accumulated over the years. Take a word from their names and name the company "Guangxin Jewelry Co., Ltd.".

At first, Zhou Xiaoguang was still playing drums, fearing that more than ten years of hard work would be destroyed.

Zhou Xiaoguang didn't expect that as the first person to eat crabs, she started from scratch, creating a precedent for Yiwu jewelry production.

The company is growing faster than the couple thought. At first, Zhou Xiaoguang only wanted to build a small factory with 200 people. In less than two years, the company has grown to more than 700 people.

Many employees saw the rapid development of jewelry industry, came to work in Guangxin Jewelry for one or two years, learned a little technology, and then went out to start a business, becoming a competitor of Zhou Xiaoguang.

Guangxin Jewelry has become the "Whampoa Military Academy" in Yiwu jewelry industry, constantly cultivating talents and continuously delivering talents for the industry.

At first, Zhou Xiaoguang was a little sad when he saw that all his employees had become rivals. Later, she opened it slowly, which is where Guangxin Jewelry succeeded.

This industry is so big that it is impossible for a family to eat it all. In order to maintain the leading position of Guangxin, Zhou Xiaoguang develops hundreds of new models every day.

Once these new products are launched, it will cause the peers to follow suit and copy, which also makes the overall profit of the industry thinner and thinner.

Don't want to be trapped in low-price competition, Zhou Xiaoguang wants to learn from Swarovski and build a high-end brand. She wanted to study in Swarovski, but because the company was too small and not well known, it was rejected by this Austrian company.

Zhou Xiaoguang racked his brains for fame. In May 2000, Zhou Xiao took more than 6,000 new products to Hong Kong to attend the International Jewelry Fair. At that time, the owner of a small jewelry factory in Yiwu did not have this awareness.

Unexpectedly, this exhibition made Guangxin Jewelry an instant hit, and the customers who participated in the exhibition had no time to place orders on the spot and rushed to Yiwu to discuss business.

Guangxin ornaments began to become popular internationally, and even US President George W. Bush wore Guangxin tie clips.

Guangxin Jewelry has become an internationally renowned brand. Zhou Xiaoguang was invited by Swarovski to fly to Austria by a special plane sent by the other side, and was personally received by the head.

This brought Zhou Xiaoguang's jewelry business to its peak. Ambitious Zhou Xiaoguang didn't turn Guangxin Jewelry into a century-old Swarovski, but he began to be dissatisfied.

Third,

Zhou Xiaoguang has always been uneasy about the status quo and rapid growth. Prior to this, she developed deeply in her familiar industry and achieved proud results; Once people are dissatisfied with an industry and start diversified development, this dissatisfaction is likely to go to ruin.

In 2004, the increasingly thin profit of jewelry industry gave Zhou Xiaoguang the idea of diversified development.

At that time, the real estate industry in China was in full swing, and the profit rate made Zhou Xiaoguang salivate. Therefore, Guangxin Real Estate Development Co., Ltd. came into being.

Sturm und drang, a real estate industry that started in Zhou Xiaoguang, was the first to build Dongyang International Building Materials Market and rent professional shops.

In the 2008 financial crisis, Zhou Xiaoguang took the opportunity to acquire Zhejiang Wansha, and then developed Yiwu Shimao Center, Yiwu Shangri-La Hotel, Crowne Plaza Qiandao Lake and Dongyang Guangxin Tiandi.

Yiwu landmark building-Yiwu Shimao Center

Dongyang International Building Materials Market and several projects in Zhejiang Wanxia have become the basic places for Zhou Xiaoguang's future capital operation.

Real estate is a highly indebted industry, and Zhou Xiaoguang, which is attacking everywhere, soon feels the shortage of funds.

20 1 1, Guangxin Group issued the first issue of bonds "1 1 Guangxin Bond", raising 6543.806 billion yuan.

This has become the only corporate bond used by Guangxin Group for real estate development, and all subsequent bonds are used to repay bank loans and replenish liquidity. In short, it is "borrowing the new and returning the old".

Since then, Zhou Xiaoguang has been mired in debt.

In order to solve the financing problem, Zhou Xiaoguang aimed at the capital market and wanted to push the real estate business to A shares.

At that time, it was basically impossible for real estate companies to list on A shares.

However, Zhou Xiaoguang is good at dancing in the capital market. 20 15 guangxin group wants to go public on the backdoor of St. Lu Jin. This company is controlled by Liu Han, the black boss of Sichuan. The reorganization plan was announced at that time. Later, the chairman and secretary of ST Lu Jin were taken away, and the backdoor plan was ruined.

However, just one year later, Guangxin Group successfully borrowed from Anhui Fiona Fang and went public.

In the process of this merger, the appraisal agency gave a very high valuation. Wansha Real Estate with assets of 65.438+76 billion is valued at 5.986 billion, and Guangxin Building Materials City with assets of 675 million is valued at 5.2 billion, with premiums of 3.4 times and 7.7 times respectively.

A shares are the place where the stone turns into gold. These two assets were priced at1165438+86 million, and Zhou Xiaoguang and his wife held 100% of the shares and injected them into the listed company. In exchange, listed companies issued 969 million shares to Guangxin Group instead of 3.2 billion shares raised through public offering to pay for the cash acquired.

After this war, Guangxin Group became the actual controller holding 79% shares of Guangxin Yuancheng, Zhou Xiaoguang became the richest woman in Zhejiang, and the couple became the richest man in Yiwu.

Fourth,

In order to go public by backdoor, Zhou Xiaoguang signed a gambling contract with listed companies. Wansha Real Estate and Dongyang Building Materials City need to make a profit of 4 billion in three years.

This is almost an impossible task!

Zhou Xiaoguang said at the celebration banquet: If the house can't be sold, the achievements of the new light source will be revealed; However, this is not important. Once the stock with a market value of more than 654.38+000 billion is mortgaged, all the holes are filled.

At that time, Guangxin Group claimed to have assets of 40 billion yuan, and finally had a financing platform for listed companies.

No one expected that a female high school student who dropped out of school many years ago has now become the chairman of a listed company. Listing gave Zhou Xiaoguang wings, and she will fly higher with Guangxin Group.

But unfortunately, Zhou Xiaoguang in reality, the house really can't be sold.

In order to meet the gambling profit requirement of 20 16, Zhou Xiaoguang sold Yiwu Shimao Center to a mysterious person for 2.7 billion yuan. Then I bought back the property from him and spent it safely on 20 16.

Zhou Xiaoguang also mobilized the executives of Guangxin Group and their immediate family members to buy more than 90 million properties from Zhejiang Wanxia, and the husband and wife also bought more than 50 million properties, barely enough to fulfill the profit commitment of 20 17 years.

Just as Zhou Xiaoguang was struggling to cope with the profits of listed companies, a TV series "Chicken Feather Fly to the Sky" based on her became a hit.

That year was the last scenery on the surface of Zhou Xiaoguang. In fact, most of the shares of Guangxin Yuancheng held by Guangxin Group have been pledged.

What is even more frightening is that, without disclosure, Zhou Xiaoguang also allowed Guangxinyuan to guarantee more than 2 billion yuan for Guangxin Group in violation of regulations.

In 20 18, the situation began to turn sharply.

The house can't be sold, and the promised profit of 654.38+0 billion can't be realized. It rained all night, but the first corporate bond "1 1 guangxin bond" issued by guangxin group 201was due to be paid, but it could not be paid in full.

Guangxin Group thundered, and Guangxin Yuancheng's stock began to dive in the high platform. Starting from 20 18 1 1, the stock price dropped from 15 yuan to 1.5 yuan today.

The market value held by Guangxin Group has shrunk dramatically, and the stocks have been frozen in turn by the court. A debacle, Zhou Xiaoguang's 80 billion assets of Guangxin Group, instantly collapsed!

Five,

On June 7, 2020, he resigned as chairman of Yuancheng, a listed company, and resigned as president of Yuancheng.

At the same time, they resigned from all positions in listed companies, and both husband and wife returned to China, which became a tragedy in their entrepreneurial history!

In just three years, Zhou Xiaoguang went from the richest man on one side to the end of the road. With a debt of more than 30 billion yuan, Zhou Xiaoguang will never turn over.

It is said that "failure is the mother of success", and sometimes "success is also the mother of failure".

Zhou Xiaoguang was not satisfied with the status quo again and again, and she broke through herself again and again and achieved success, which made her overconfident.

Under the temptation of "diversification", Zhou Xiaoguang was blind and addicted to debt "drugs". After the expansion, he sank.

Zhou Xiaoguang also actively helps himself, valuing the assets of Master through the ability of turning the stone into gold in the capital market, hoping that investors will pay the bill and resolve the debt.

However, investors' money is not so easy to get, and the gambling conditions of listing have become the last straw to crush Zhou Xiaoguang.

In order to make a profit, Zhou Xiaoguang bought and sold himself, resulting in a bigger deficit. Undoubtedly, this is to use a bigger poison to resolve the previous poison.

This is how many capital players kill themselves!

Zhou Xiaoguang once caught a bad hand. With his personal abilities and opportunities, he became a king. Driven by ambition, Zhou Xiaoguang played another good hand and finally played badly.

Zhou Xiaoguang, the richest woman in Zhejiang, was born with capital and liabilities, and lost here!