Why are real estate developers keen to invest in the construction of characteristic towns now?

First, at present, the state has more and more restrictions on land, real estate and commercial housing, and it is getting harder and harder to get land and the price is getting higher and higher. However, the country is gradually introducing measures to restrict the purchase of commercial housing, which is actually to control the sales price increase in disguise. Between higher and higher costs and more and more capped prices, the space for housing enterprises to move is getting smaller and smaller, and it is getting harder and harder. At the same time, real estate enterprises have also changed from violent enterprises to low-profit enterprises, and this is about to happen. Coupled with many restrictions imposed by financial institutions on pure real estate enterprises, real estate has to make another breakthrough in land, market and finance.

Then, based on the original experience, real estate enterprises will certainly develop with the trend, instead of rashly choosing to change careers, so they will do some articles based on the existing land resources. Then, first of all, the business park and the production city will be integrated, and the urban complex will come into view, from a single pure real estate to commercial real estate operation, commercial business environment or park construction, and comprehensive development of industrial parks. However, compared with real estate enterprises, this kind of transition takes too long, and during this period, there are problems such as continuous investment promotion and higher-level and more macro enterprise positioning that real estate enterprises are not good at.

Secondly, the project of characteristic towns has been thoroughly studied, which can be said to be the organic integration of production cities and humanities, the further upgrading of industrial parks, urbanization, the cooling of cities and the reduction of blood pressure in metropolises. It is not a simple single function, nor is it an effect that can be reflected in a small town in a few years, nor can it be alleviated by a single town. This is a great strategy. In other words, xiong'an new area is a large-scale characteristic town planned by the state. Looking ahead, the industrial parks and trade parks in countries along the Belt and Road are actually various "towns" arranged by the state around the world. Only by combining these things organically can we have more articles to do. Of course, this has gone astray. Let's go back to why real estate companies like towns so much.

It's simple. Once approved, it will receive direct support from the land policy. Real estate enterprises are large and small. Everyone agrees that land resources will become increasingly scarce in the future. With land resources in hand, there is no limit to how much room there is for future appreciation. But no matter how to calculate, drought and flood will ensure the harvest, and there is absolutely no loss. Therefore, according to the name of the town, real estate enterprises are most concerned about land resources. Then there is financial policy support, and financial institutions such as the government and banks will increase financial support and support according to the actual situation. Interest will also be reduced, so once housing enterprises rely on small towns, they can get the two most urgent things they dream of: land+funds.

This is the main reason.