Song Guangju's anecdote.

As a state-owned enterprise, Poly has surpassed many large private enterprises in both cost control and response speed since it began to expand nationwide. Army-like speed and professional team can be said to be the magic weapon for Poly to win.

Song Guangju believes that state-owned enterprises do not mean that their work efficiency is not high. In state-owned enterprises, humanized management can make employees have a stronger sense of belonging and cultivate a harmonious working atmosphere of mutual respect and mutual encouragement within enterprises. Family management is conducive to strengthening the cohesion of enterprises, and the dedicated corporate culture and well-trained military execution style keep Poly expanding at a high speed.

In Poly Real Estate, the reporter saw two details: every employee is equipped with a camp bed and can take a nap during lunch break. In Poly's office building, there is a Sashido, and the menu changes from time to time. Some employees laughed and said that compared with other real estate enterprises in Guangzhou, there is a more intimate atmosphere here, and boarding at the university has a feeling of living in a collective life, which can narrow the distance between employees. This is probably one aspect of female emotional management in Song Guangju.

Song Guangju said that from the beginning of the company's establishment, Poly Real Estate formulated an enterprise process management model with reference to modern enterprise management, and it has been constantly improving. In the process of internal division of labor, external customer relationship management and supply chain management, inefficient links, redundant procedures, repetitive work and communication barriers are eliminated to create high-quality products and ultimately create value for consumers. Poly has established a set of networked management system, real estate development, operation and management system. Together with sales system, CRM system and financial system, it constitutes a complete digital management platform.

The management of Poly is mainly flat. The general manager is directly responsible to the board of directors, and the general manager directly faces three senior executives: the chief financial officer, the deputy general manager and the technical director. The deputy general manager is directly responsible to the marketing center. Investment management department, finance department, chief engineer office, budget and final accounts department and other functional departments are independent of the marketing system. This ensures that the marketing decision is made in one step and the process is simple, which is conducive to improvisation in the rapidly changing market situation.

From 1992 to 2006, every step is not easy. As a trendsetter, Song Guangju's performance can definitely stand out from her peers. She once said: "The listing of Poly is the proudest thing in my career." With the infinite possibility of Paulie's future development, Song Guangju will not only face more challenges, but also have more works to be proud of. Her passionate years are far from over. We can wait. Under the leadership of such a brave and wise female leader, Poly will once again create a unique wealth story.

Song Guangju never confided to the outside world how he felt about the transformation from a soldier to a businessman. However, she once said: in the army, no one will lower their requirements because you are a woman, and the same is true in business.

Regarding his experience of entering the real estate industry in 13, Song Guangju said with emotion: "Real estate is an industry with a wide range of aspects and strong demand for integration. From project approval to building delivery, this process needs to deal with at least 80 government departments, which requires both resilience and resourcefulness. And every chain of real estate can not be taken lightly and must go hand in hand. The completion of a large market is tantamount to a protracted war of all-round attack by land, sea and air in terms of physical and mental consumption. Military personnel have their own unique advantages in cooperative operations, strategic planning and decision-making ability. Regardless of integration ability or decision-making courage, military personnel are the most suitable developers. "

Speaking of the experience of entering the industry, it is actually more accidental. From 65438 to 0993, China Poly Group Company was formally established, and Guangzhou Poly Real Estate Development Company, as one of its main businesses, was also established at this time. As Guangzhou Poly Real Estate was transformed from a military-run enterprise in the Guangzhou Military Region, all eight employees of the first batch of enterprises to be built were demobilized soldiers. "Song was always the seventh person to report to the company." Memories of employees in the company.

At 7: 30 every morning, if there are no other tasks, Song Guangju has started to review documents in the office. This habit has never changed for more than ten years, so that some employees privately compare the time when "General Manager Song" appeared in the office. She hasn't taken a vacation for more than ten years. Every Saturday, Sunday and holidays, she will go to the construction site with the chairman and travel far away. Every time she comes back from a business trip, she will immediately go to the construction site to check the work. These have become her habits.

The growth of Song Guangju can be said to be inseparable from real estate marketing. Not long after she was founded in Poly Real Estate, she began to work as a marketing planner for the group.

Poly's first property, Poly Cotton Tree Garden, was put on sale at 1995. This large market of more than 200,000 square meters set the opening sales record of that year. 1999, Poly Garden, one of the first batch of "Top Ten" demonstration projects of comfortable housing in China, opened, which set a good story of queuing to buy a house in Guangzhou property market for seven days and seven nights, and also set the highest single-day transaction volume in Guangzhou property market that year.

Although Song Guangju has never described his experiences and feelings through the media like other professional managers, it is not difficult to see Song Guangju's distinctive personal style from the characteristics of these two early markets. Whether it is the gentle style of gardens, the atmosphere of planning, the humanized design of architectural details, or the emotional appeal of brand image, the delicate and warm characteristics of women are everywhere. "It can be said that Poly's series of real estate projects reflect the details of women's understanding of home and easily touch the hearts of many female buyers." This is the description of the positioning of Poly Real Estate in the industry.

This style was still maintained in the subsequent development of several large markets, and in the organization of real estate construction process and marketing process, the whole Poly team, under her leadership, showed the characteristics of tough and coordinated military operations. "Manager Song is considerate to employees, but after she gives instructions, you have to make good grades. It is impossible to find some excuses to wrangle. " An employee of Poly said.

Poly Lily Garden, Poly's third large-scale property for sale in Haizhu District, coincided with SARS, and each building book was given a Bai Baihe. The popularity of Poly Lily Garden rose rapidly, and 1600 houses were sold within one year. This has become a "warm" stroke in the marketing history of Guangzhou, and it can also be said that after Song Guangju grasped the SARS crisis in place, the audience longed for a quiet and beautiful state of mind.

From the opening speed of Poly, we can see that Song Guangju is vigorous and vigorous, but she hopes the speed can be accelerated. Poly Real Estate (600048) announced that according to the relevant regulations of the State Council State-owned Assets Supervision and Administration Commission on cadre management, the board of directors of the company agreed that Bing Lin Hein resigned as chairman and director of the company due to his age; At the same time, it is agreed to elect Ms. Song Guangju as the chairman of the company until March 9, 20 12.

Song Guangju resigned as general manager. Nominated by Song Guangju, the chairman of the board of directors, Mr. Zhu Mingxin was agreed to be appointed as the general manager of the company, with the term of office ending on March 9, 2065438.

Zhu Mingxin, aged 42, is currently the deputy general manager of Poly Real Estate and the director of Poly South Group Co., Ltd., and joined China Poly Group Company from 65438 to 0992. He has served as the project manager of Poly Technology Co., Ltd., the project director of China Poly Group Company, the assistant to the general manager of Poly Applied Technology Co., Ltd., and the director of enterprise management department, project management department and enterprise development department of China Poly Group Company.

Poly Real Estate also announced that it plans to set up Hengfu (Hong Kong) Real Estate Co., Ltd., a wholly-owned subsidiary in Hong Kong, with a registered capital of US$ 6,543.8+0,000.

Li Binhai was born in the military, and served as staff officer, section chief and logistics department minister of Guangzhou Military Command. 1992 was appointed to form the Real Estate Department of Poly South Group. In 2002, the shareholding system transformation of Poly Real Estate was completed, and he was responsible for the real estate development business of Poly Group. Li Binhai has been in charge of Poly Real Estate 18 years since he became the chairman. In addition, at the end of 2009, he was also the chief economist of Poly Group and the director of Poly South Group Co., Ltd. ..

By the end of 2009, Li Binhai held10.53 million shares of Poly Real Estate. Based on the closing price of Poly Real Estate on June 2, 1 1.04 yuan/share, the market value of these shares held by Li Binhai is as high as11625.6438+RMB 20 million.

Poly Real Estate has been in a period of strong expansion since its listing in July 2006. According to statistics, the total assets, operating income, net profit and other indicators of Poly Real Estate have rapidly expanded by 5.5 times, with an average compound annual growth rate of over 70%. According to the company's annual report, in 2009, the total assets of Poly Real Estate reached 89.8365438 billion yuan and the net assets reached 25.088 billion yuan. In 2006, the total assets of Poly at the end of the first year of listing were only 6.5438 billion yuan. In 2009, the company achieved operating income of 22.99 billion yuan and net profit of 35/kloc-0.90 billion yuan, while in 2006, the company's main business income was 4.027 billion yuan and net profit was 659 million yuan.

Poly Real Estate's main real estate business has also undergone rapid changes. Only in April of 20 10, the company achieved a contracted area of 496,900 square meters with a contracted amount of 4.09 billion yuan. 20101-in April, the contracted area of the company was 15 1.25 million square meters, up 21.26% year-on-year; The contract amount reached 654.38+02.220 billion yuan, a year-on-year increase of 6543.8+06.438+0%.

Poly Real Estate is already the second domestic A-share housing enterprises. Some analysts have predicted that Poly Real Estate will become the boss in the near future, because compared with Vanke, the two are very close in terms of equity, sales revenue, sales area and land reserve.

According to public information, Poly Real Estate has positioned itself as a growth enterprise and proposed to rebuild a Poly in three to five years, which inevitably requires Poly to maintain a growth rate of 20% to 30% every year. This is a great pressure on Li Binhai's successor.