Today's Zhoucun Ancient Street is in Zhoucun Street.

As a witness and inheritor of Qilu culture, Zhoucun Ancient Shopping Mall is now a national 4A scenic spot, which is mainly composed of ancient blocks such as Avenue, Silk Market Street, Yinzishi Street, Silk Market Street and Furong Street, with an ancient architectural relic of about 50,000 square meters. It is the only well-preserved ancient architectural complex of Ming and Qing Dynasties in Shandong Province. 200 1, the ancient shopping mall, as the development focus of "culture, history and folk customs" tourist area, was included in the "Shandong Tourism Development Master Plan" and began to carry out protective development of ancient streets. Since 200 1, the Zhoucun District Party Committee and the district government have invited Ruan Heluo, a famous architect, to visit the ancient shopping mall in accordance with the principle of "rescue first, protection first and scientific utilization" to take the pulse of the ancient street. Experts call the ancient shopping mall "the living museum group of ancient commercial buildings in China" and "the living Millennium ancient shopping mall". In 2000, UNESCO tourism experts visited Zhoucun Ancient Mall, saying that Zhoucun Ancient Mall is "one of the few tourism projects in Shandong that can be promoted to the international market".

In order to better protect and develop historical blocks, scientific planning is the premise of all work. The Zhoucun District Committee and District Government adopted the national bidding method, and successively hired Beijing Davos Planning and Design Institute, Tsinghua University, Shanghai Tongji University and other professional planning and design institutions to prepare a series of plans, such as the Protection and Development Plan of Zhoucun Ancient Mall, the Tourism Master Plan of Zhoucun Ancient Mall, and the Controlled Plan of Zhoucun Ancient Mall. According to the master plan, Zhoucun Ancient Mall is divided into three areas: protected area, controlled area and transitional area. Scientifically calculate the environmental capacity of core scenic spots and formulate personnel control measures. As for the restoration of cultural relics, Zhoucun District Committee and District Government dismantled more than 0/000 billboards/kloc-in accordance with the international advanced concept of "local protection, minimum intervention, renovation as before, and overall protection", and all water supply pipelines, sewage pipelines, wires and other lines were buried underground; Adjust the original chaotic business format, mainly engaged in tourist souvenirs, silk, antiques, calligraphy and painting; In accordance with the principle of repairing the old as the old, 50,000 square meters of buildings in the scenic area have been restored, as well as Zibo Art Museum, Kuixing Pavilion, Daranfang, Ticket Exhibition Hall, Yangjia Courtyard, Zhuangyuan Building, Folk Museum, Sanyitang and Qianfo Temple 10 scenic spots. All construction projects must go through strict technical demonstration and project approval system, and study and demonstrate the height, color and material of the building, the matching of building facade and roof construction method, the balance between building area and space volume, and the relationship between proportion and position one by one, so as to ensure the authenticity of cultural relics in the restoration process. For the residents in the protected area, some residents should be moved out reasonably through housing replacement and financial subsidies, but appropriate residents should be retained to continue their lives to prevent the phenomenon of "human shell" in the process of cultural heritage protection.

After the reasonable protection and utilization of the ancient street, the protection and development of Zhoucun ancient shopping mall has been highly praised by cultural relics experts at all levels. In 2006, it was upgraded from a municipal key cultural relics protection unit to a provincial key protection unit, and was rated as an excellent historical building at the provincial level. In 2008, it officially began to declare national cultural relics protection units and world cultural heritage, and in March 2009, it was successfully selected as the first "Famous Historical and Cultural Street in China". At the same time, the protection of cultural relics has achieved fruitful results, and the development of tourism has also reached a new level. In 2007, it was rated as a national 4A scenic spot, a provincial civilized scenic spot in 2008 and the most competitive scenic spot in Shandong Province in 2008, which successfully achieved a win-win situation of "heritage protection" and "tourism development". The ancient shopping mall scenic spot in Zhoucun, an ancient street, began protective development on 200 1 and was officially opened to tourists in 2004. The profound cultural connotation and colorful folk activities of scenic spots are increasingly favored by domestic and foreign tourists, and the ticket income of scenic spots is increasing by 2.5 times every year, which has achieved good social and economic benefits. Nowadays, people living in ancient streets feel the new changes brought about by the development of ancient streets in all aspects. Many residents and business households are engaged in tourism-related industries, and their living standards improve with the increase of tourists.

Wandering in the ancient street full of oriental sentiment and classical temperament, rows of ancient buildings with different styles, and Gu Xiang merchants on the long street are covered with banners and plaques, as if they saw the figure of early businessmen in a hurry and the prosperity of "goods gathering in the world".

The profound historical background and cultural atmosphere have created the lasting charm of Zhoucun ancient shopping mall in different time and space: the snow-covered ancient city is wrapped in silver, the red light is particularly enchanting, and the new snow in the ancient city is even more vicissitudes; In early summer, the breeze is blowing gently, and the ancient street is filled with the fragrance of hibiscus flowers, and the blooming new green adds vitality to the ancient city; Folk activities are full of joy, and the bride is married in a sedan chair with a crown robe, which is a great scene of prosperity. In Zhoucun Bakery Museum, visitors can also personally try the production skills of Zhoucun Bakery, an old Chinese brand, and share their labor achievements with relatives and friends. In addition, the reappearance of the century-old scene makes tourists seem to have crossed over to just visiting: rickshaw pullers shuttle through the crowd; The old artists who pulled down the erhu with ancient trees on the roadside are calm and carefree; The embroidery building of the Champion House is full of gongs and drums, throwing hydrangeas to choose a spouse, and entering the bridal chamber to experience the classical wedding; "Wuyin Opera" is all over the streets, ending here and appearing there. Wuqiao's juggling and acrobatic performances were fascinating and wonderful, winning bursts of applause; A loud gong knock focused the tourists' attention on several figures wearing Qing government costumes. This is the daily gong opening ceremony of the scenic spot. The sound of golden gongs resounded through the north and south markets, indicating that the business of various businesses will be successfully concluded within one day. Interested tourists can knock a few gongs to ensure that your future business will be more and more smooth and your life will be happy and healthy in the coming year.

In addition, during the holidays, there are thousands of traditional folk entertainment activities in the ancient shopping mall, such as Lantern Festival, guessing lantern fans, praying for blessings, folk play, rolling iron rings, etc. Visitors can experience the games played by their parents as children here ... All these seem to bring tourists back to a hundred years ago and let them fully appreciate the charm of a century-old commercial port.

At night, the ancient shopping center presents a different kind of scenery for foreign tourists. The whole ancient city is like a mirage floating in the city. Under the decoration of neon lights and traditional palace lanterns, ancient buildings complement each other and exude charming brilliance. The skyline of the light extends irregularly to the distance, and red wax gourd string lights are dotted at the door of the eaves. The whole street looks colorful and dreamy, and some local combinations have the shadow of the ancient town in the south of the Yangtze River, giving people a sense of crisscrossing time and space. The more beautiful the night is, the more beautiful it is. The ancient night mall has become a place for professional photographers. After the rain and snow, it is the best time to shoot. Beautiful scenery flows in the photographer's eyes, and masterpieces are fixed in the shutter. The ancient shopping mall in Zhoucun in the night left endless reverie ... The natural buildings and well-laid deep houses in the Ming and Qing Dynasties attracted many film and television crews to shoot. After 14 years ago, Zhang Yimou's "Alive" put the ancient shopping mall on the screen, a series of film and television dramas such as "Big Dyeing Workshop" and "Going to the East" were filmed here, which made Zhoucun Ancient Shopping Mall famous. Who pays for dreams, Wang Jinmei, Black and White Past, The Truth of Hanging the End of the World, The Merchant of China and other film and television crews. He also settled in Zhoucun for filming, and the TV series "Dry Wharf" is a new work tailored for the ancient shopping mall.

The markets, inns, restaurants and houses in ancient shopping centers have maintained the original features of a specific era. Flying banners, quaint bluestone roads, criss-crossing streets and lanes, Chinese and western cultures, ancient buildings with different styles, large and small patios and courtyards with three entrances and four exits all provide ideal shooting locations for film and television creation. The century-old shop is the best indoor shed: reception room, guest room, warehouse, workshop, accounting room, stable and owner's house are all available, and the furnishings in the room, such as the square table and plush chair, all follow the living habits and decorative styles of people in the Ming and Qing Dynasties. Tang, the director of the TV series "Dry Wharf", said sincerely when sealing the mirror: "Every brick and tile in the ancient shopping mall is natural. The ancient buildings in Ming and Qing Dynasties provide us with real scenes that conform to the specific time of the plot and can bring unparalleled realism and sense of scene to the picture. The ancient mall is really an original film and television city. "

In August 2008, CCTV's "Exploration and Discovery" column produced and broadcast a large-scale historical documentary "Searching for the Ancient in Zhoucun". The first episode is "Lifting the Dry Wharf", and the next episode is "Giving birth to a fragrant son". Based on the real scene of Zhoucun ancient shopping mall, the film fully shows the origin and development process of Lushang culture in the way of scene reproduction, and has been widely praised by all walks of life after being broadcast. In 2009, the scenic spot was rated as "Top Ten Film and Television Shooting Bases in Shandong" by ten authoritative organizations including Shandong Film and Television Society and Shandong Film and Television Production Center. With its unique human and historical resources and beautiful scenery, zhoucun district is making full use of the strength of the whole region to carry out the secondary development and construction of the ancient shopping mall, and strive to become the most representative traditional business and cultural experience leisure tourist area and characteristic tourist destination city in China. In the future, the ancient shopping mall will form a new pattern of "three zones and one belt" with distinctive characteristics and interdependent tourism functions, namely, the cultural sightseeing experience area of the ancient shopping mall with sightseeing, business and folk culture experience as its main functions, the cultural exchange area with cultural relics collection, antique display and appreciation exchange as its main body, the comprehensive leisure service area with complete tourism supporting projects and the landscape leisure belt along the Zhuozhang River formed by using the Zhuozhang River.

Gather old brands, tomorrow night shopping malls, rare Taobao Square and unique art arena. The "four highlights" after the second development will make the ancient mall more dazzling: the highlight of the "night mall"-building bars, restaurants, entertainment and other fashionable consumer business formats on both sides of the Zhuozhang River, making the ancient mall a brightly lit, crowded and bustling "night mall"; The highlight of the "time-honored brand"-gathering the "Eight Auspiciouss" and well-known time-honored brands at home and abroad to reproduce the prosperous scenery of the ancient shopping mall in its heyday; The highlight of "Collection of Zhoucun, Collection of Zhoucun" is to build an antique treasure house imitating the architectural form of Ming and Qing Dynasties, and hold regular activities such as treasure collection, high-level forum on collection and cultural relics exchange. And build the ancient mall into a well-known collection and display trading base in China to reproduce the bustling scene of the ancient mall. The highlight of "Hundred Arts Skills" is to build a Chinese Hundred Arts Skills Park, so that the ancient shopping mall will become a concentrated display area for stunts at home and abroad.

A century-old commercial port, full of vitality ...