Can domestic pet brands successfully break through when pet brands are listed?

I don't know if my friends have found out that the pet industry has a wide room for growth in recent years! Under the influence of the epidemic, compared with other industries, the consumption power of pets has shown a positive growth momentum. It is in this consumption background that pet brands are listed. According to relevant media reports, as far as 202 1 pet industry is concerned, China's market scale is as high as 268.6 billion yuan, and there is considerable room for future development, among which pet medical care, pet supplies and other industries will show positive growth. Bian Xiao also boldly speculated that domestic pet brands will also successfully break through by Dongfeng.

With the change of life concept, many middle-aged and elderly people no longer insist that their offspring must have children, but because of the loneliness of life, the demand for pets is increasing, especially for young people. Young people's desire to get married is getting lower and lower. Instead, they want to keep pets to accompany them. It is because pets have emotional attributes that make the subject feel dependent, so the market demand is relatively fixed. Take the 6 18 shopping festival in the first half of the year, the sales of pet categories on major online shopping platforms are particularly eye-catching.

Bian Xiao boldly admitted that the rise of domestic products in the pet industry in the future is an inevitable trend. On the one hand, offline pet products are gradually diversified, owners are more and more meticulous in raising pets, and the frequency of pet products is getting higher and higher. On the other hand, domestic brands far surpass foreign brands in innovation and marketing. As far as promotion marketing is concerned, new media content marketing is constantly enriched. In addition to opening a store on a personal loan platform, the overweight of short videos has also promoted sales, and even the sales of many online channels far exceed offline.

At the same time, Bian Xiao is also super confident. China pet enterprises are by no means weaker than foreign brands in the development momentum, and Chinese people are more innovative. As long as the quality is in place, they will be able to seize the market, prevent homogenization, and successfully break through in highly competitive industries.