What impact will the three ministries and commissions release the policy of new energy vehicles going to the countryside have on China's automobile market?

First of all, there is no doubt that the state has always supported the development of new energy vehicles. This year, the charging and replacing infrastructure was included in the category of "new infrastructure" and written into the work report of the central government; Governments at all levels in the country have successively issued a number of favorable policies, and the development of new energy automobile industry has been regarded as the focus of resumption of work, production and transformation and upgrading. This time, the "precise policy" of cars going to the countryside targeting new energy vehicles has added another powerful proof.

On the other hand, it is also because of the development of China's new energy automobile industry. Over the years, the core technology of new energy vehicles has become more and more mature, products are now in full bloom, market awareness and acceptance are also constantly improving, and the whole industry is becoming more and more mature. Up to now, the number of new energy vehicles in China has reached 410.7 million, making it the world's largest producer and marketer of new energy vehicles for five consecutive years.

These are all important reasons. The core reason is that new energy vehicles can better meet the automobile consumption demand in rural areas.

First, don't underestimate the trend of consumption upgrading in rural areas. The data shows that the per capita disposable income and consumption expenditure of rural residents increased by 9.6% and 9.9% respectively in 20 19. From the perspective of ownership, the number of 100 cars in rural areas increased from 9.9 in 20 13 to 22.3 in 20 18, and the consumption power of township residents increased rapidly. Analysts believe that there are currently 7.6 million tricycles and low-speed vehicles in the rural market of China, which urgently need upgrading. If the policy is put in place and the supporting facilities and services are appropriate, the popularization potential of pure electric vehicles is huge, which can be transformed into the market demand of 200,000-300,000 vehicles per year.

Secondly, from the convenience point of view, in rural areas, the use of electric vehicles is actually more convenient than fuel vehicles. At present, the distribution density of rural gas stations is far less than that of cities. The data shows that there are nearly 65438+ 10,000 gas stations in China, of which only 1 1% is distributed in rural areas, which accounts for 90% of the country's land area. It is not uncommon for rural residents to refuel their cars and drive 50 kilometers back and forth. Electric cars are different. The living space in the countryside is large, so you can completely install charging piles in your yard, and park slowly. According to relevant research, only 40%-50% of electric vehicle users can install exclusive charging piles in various residential quarters in the city due to various reasons such as power expansion including other properties.

Third, the most important thing is the economy. It can be said that in the economic market below 70,000 yuan, new energy vehicles have "completely exploded" fuel vehicles. Perhaps this is the root cause of Suzuki's withdrawal from China. New energy vehicles are not only exempt from purchase tax, but more importantly, the use cost is really cost-effective. Take Beiqi New Energy EC3, one of the recommended models for this rural activity, as an example. NEDC has a cruising range of 330km, and the official guide price after subsidy is as low as 59,800 yuan. You can also enjoy multiple benefits such as willful replacement, financial interest-free, worry-free car use, and thoughtful service. The comprehensive preferential strength is as high as 20,000 yuan. Moreover, the use cost of EC3 is only 5 yuan per 100 kilometers. If you switch to an oil car, it is normal to use the car for the same mileage 10 times.

Generally speaking, whether from the strategic level, enterprise development, or rural consumers, new energy vehicles going to the countryside is a multiple favorable policy, which can not only activate the consumption power of the township market, but also change the traditional travel mode in rural areas, help beautiful countryside's construction and rural revitalization strategy, and promote the rapid expansion of the new energy vehicle market.