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Hefei second-hand housing will face a new round of "big reshuffle"

News source: August 2008-1 16: 45: 47 Click [0] []

Moderator: Good morning, netizens. Welcome face to face. It is reasonable to pay a certain commission for buying and selling second-hand houses through intermediary companies in life. But for a long time, there are always some people who bypass intermediary companies, trade privately and take shortcuts to maximize their interests. Recently, in particular, the famous scholar Yi Zhongtian's single-running incident has been heated up on the Internet. Why are single-run events frequent and intensified? What is lacking in the second-hand housing market behind single running? Let's talk to two guests on the scene today.

First of all, I'd like to introduce two guests, Manager Ma from Zhongbang Real Estate and Mr. Ma from Song Cheng Real Estate.

Our two companies should be among the best in the second-hand housing market in Hefei. I'd like to invite you to talk. How do you know about the second-hand housing market in your heart? What problems do you think need to be improved in the second-hand housing market?

Manager Ma: My personal opinion is that second-hand houses in Hefei started late compared with Beijing and Shanghai. But it has been about 10 years since 1998, and there are many imperfections. With the development of market economy and market changes, the price of second-hand houses is approaching the price of new commercial houses. Since 2005, some illegal intermediary companies have illegally operated and misappropriated customers' house payment, which has brought serious economic losses to the parties and caused bad social impact. In order to ensure the security of second-hand housing transaction funds and safeguard the legitimate rights and interests of consumers, a series of measures such as fund custody have been taken to effectively prevent risks. At present, with the sharp drop in housing prices in some areas, most of the Hefei market is also on the sidelines. We are still optimistic about the Hefei market, which is rising steadily.

Moderator: Mr. Liu, how much do you know about the second-hand housing market?

Liu Jingli: As professionals, we have been working in this industry for many years. We witnessed the start and growth of second-hand houses in Hefei, and gradually improved them. Relatively speaking, we are more professional than ordinary netizens and buyers. As far as we are concerned, the second-hand housing market in Hefei is full of spring, and we are optimistic that the second-hand housing market in Hefei will rise steadily and the market is very good.

Moderator: Yi Zhongtian's avoidance incident has aroused great concern. How to treat truancy?

Liu Jingli: In the whole transaction process of the second-hand housing agency, the phenomenon of running orders does exist with high frequency. Why did the Yi Zhongtian incident have such a negative impact? Because Yi Zhongtian is different from ordinary people, its social popularity and social angle are different. However, in the process of second-hand housing management, there is a phenomenon of running orders. There are multiple reasons. One reason is that, as buyers or sellers, both sides think that intermediary companies have huge profits. The standard of our second-hand house is 1% for both buyers and sellers, and a compromise method has been adopted. The low price cannot be lower than 65,438+0.5%, and the high price cannot be higher than 3.5%. For many property buyers, I don't know the operating cost of second-hand houses. All they know is to leave you messages, show you the house, and finally make a deal, and we get a commission. They don't know that the difference between Hefei and other cities is that, first, compared with other cities, the road rent is very high. Because Hefei has a specific regional culture, the stores our intermediary companies are facing are relatively prosperous in the urban areas, and the rent is relatively high. Second, advertising costs, print media and online media. Third, the normal wages of employees. Many buyers and sellers only see the front point. In fact, there is still a lot of logistics work in the transaction process, and the operating cost is bound to increase. The phenomenon of running a single order means that different people and individuals will have different ideas. Some people think that except for intermediary companies, intermediary commissions are saved. In my opinion, from the perspective of buying and selling houses, it is more appropriate to use an intermediary company. Relatively speaking, the intermediary company is an independent institution, which is supported by a professional trading process and resists risks. Through intermediary companies, funds can be guaranteed to some extent, and water, electricity, transfer and everything involved in the back can be guaranteed, because we are professional. As a buyer and a seller, we consider the maximization of profits. Although it saves money, it also has hidden dangers.

Five guests: Manager Ma of Zhongbang Real Estate.

Moderator: Manager Ma, what do you think of the phenomenon of "running orders"?

Manager Ma: The phenomenon of "running orders" is relatively normal, but as a consumer, this phenomenon is an immoral behavior. As a real estate company and an intermediary company, it is reasonable to charge a certain commission to consumers. Consumers mainly exploit the loopholes of laws and intermediary companies to seek greater benefits for themselves and harm the vital interests of brokers. There are huge economic costs behind us. The process of service specialization and one-stop transaction is relatively high in the cost of intermediary companies. According to some media reports, intermediary companies are relatively single. A few desks and computers can start the company, but this is not the case. For the trading rooms established by buyers and sellers in our company, we mainly provide professional services, including professional knowledge, so that sellers can rest assured and buyers can get psychological comfort. Before our intermediary companies entered Hefei, there were also a few intermediary companies that used unreasonable ways and means to seek greater profits, such as eating the price difference and doing some black market. We hope that the intermediary companies in Hefei can develop healthily, standardize and improve the market according to the national macro-control policies.

Moderator: There are many people on the Internet who support Yi Zhongtian's behavior. They think it is reasonable to run a bill. They always feel that the second-hand housing market has huge profits. How to charge for the second-hand housing market? What kind of fees are charged and who will bear them?

Manager Ma: As an intermediary company, only the commission is charged, and the remaining fees are paid by the buyer and the seller to the local taxation bureau, the real estate bureau and relevant departments respectively. In Hefei, the quotation of our intermediary company is generally 1% between the buyer and the seller, so it is reasonable to charge the commission. 2% commission fee, for consumers, the lower the fee, the better, but for intermediary companies, the fee should not be high, and our behind-the-scenes costs are relatively high.

Liu Jingli: Are the profits of intermediary companies high? I think for consumers, buying a house or selling a house, he doesn't know what the operating cost of the intermediary company is. For example, in print media, a full-page advertisement in Hefei Evening News costs 8200 yuan/time. Coupled with the rent, the rent in Hefei real estate market is very high now. Plus employee salaries. The uninformed people think that my house is 300,000 yuan, and the buyer and seller 1%, 6000 yuan. Everything needs a cost. We are a professional company, and there must be a process before the major. Many people don't know the cost of my early entry and late training. The standard of second-hand housing transaction in Hefei Price Bureau is 1.5 to 3.5. In fact, we charge buyers and sellers a fee of 1% to 2% according to the compromise method of Hefei market. I think the current charging standard is directly proportional to the city where I live. Any enterprise pursues profit maximization and direct profit cost, which should be matched. However, the current transaction volume in Hefei should be in direct proportion to the charging standard in Hefei. As a buyer and seller, I don't know much about operating costs. I simply think that it may take five to six days to show me the house, then sign the contract, send someone to show me the house and pay the water and electricity bills. The whole process is related to the follow-up work. As ordinary buyers, it is difficult for sellers to understand the latter.

Guest: Song Cheng Real Estate Manager Liu.

Moderator: Just now, two people said that most people don't know how much the operating costs of second-hand housing intermediary companies are in it. We are a relatively standardized and standardized team of brokers. In addition to commission and handling fee, do you think the service awareness and quality of brokers will also become factors affecting turnover?

Liu Jingli: Yes, because of the normal growth of this market, the second-hand houses in Hefei have grown for ten years. The earliest intermediary companies in Hefei are all wild intermediaries, all of which are deceptive. These intermediary companies have cast a shadow over consumers' hearts for a long time because of the nonstandard industry. With the intervention of our professional intermediary companies, professional brokers, professional knowledge and professional services, this market is slowly changing and its position in the eyes of ordinary people is also changing. I give you a commission, you serve me, and this becomes a benign company. At the earliest, there will be such a situation. Whether the market is good or bad is operated by brokers. Different enterprises have different corporate cultures, and the quality of employees, including non-standard training and service concept, is in non-standard training. My requirements are professional quality and service concept. I think all intermediary companies want to further standardize and do a good job in this industry, and they have invested a lot. Because intermediary companies usually communicate, the training of employees, professional knowledge, business philosophy and corporate culture are constantly improving.

Moderator: Manager Ma, what do you think of the overall quality of second-hand housing brokerage services in Hefei?

Manager Ma: It should be said that the overall quality is still relatively good. I think as a broker, we should start from ourselves, learn professional knowledge, improve our own quality, give customers a sense of professionalism, and start from scratch with a sincere, professional and smiling attitude to face every customer. To do a good job in this market, Hefei Real Estate Association, including intermediary companies, needs more opportunities to exchange and learn from each other, change the environment of the whole market and gradually improve the whole second-hand housing market in Hefei.

Moderator: What methods can improve the service level of the broker team?

Manager Ma: First of all, we should provide professional training and raise the threshold. According to the regulations of Hefei Real Estate Management Bureau, all employees must hold certificates to make our team more perfect. In fact, the quality of some people recruited by most companies may not meet the requirements. Through the efforts of intermediary companies, including the regulations of relevant departments in Hefei, second-hand houses will be more gradually improved.

Moderator: Some insiders say that the second-hand housing market in Hefei is not perfect and mature enough. Mr. Liu, what do you think is the standard for a mature and perfect market?

Liu Jingli: Because of different cities, different cultural environments and different urban cultures, it is impossible to formulate a standard. But from the second-hand house in Hefei, it is becoming perfect now, but it will bring one negative thing after another in the process of walking.

The perfection of the market depends not only on the operators, but also on the assistance and linkage of policies. It is necessary to improve the market through government functional departments and their own efforts. We are just operators, and we can't make decisions on many policy matters. This requires communication and docking between the government and relevant functional departments to standardize the competition in this market. At present, our second-hand housing transaction lags behind, and a fatal problem has emerged. There is a big discrepancy between the government's nuclear pricing of second-hand housing and the actual transaction price in the market, which leads to an increase in the down payment of second-hand housing buyers and an increase in the purchase burden of buyers. This is also a common problem that causes the lag of second-hand housing. Every intermediary company will have this problem, and everyone will reflect it. However, this is the problem of the functional departments of the government real estate bureau. How can they give us policy guidance or allow some adjustments in price positioning, which may be more suitable for the survival and growth of the second-hand housing market.

Moderator: There are many people in the specific operation process, because under normal circumstances, the government's nuclear pricing is lower than the transaction price, which invisibly increases the down payment. Many people have worked hard to save a lot of money to buy, only to find that there is not enough cash.

Liu Jingli: This has also caused problems in the existing sales contracts between real estate companies and stock houses. That is, the actual transaction price of the house is 400,000 yuan, but it is 300,000 yuan after the price is basically verified by the real estate bureau. Therefore, the stock house contract must be 300,000 yuan according to the transaction contract of the real estate bureau, which leads to the down payment of more than 654.38 million yuan, which will inevitably lead to the irregularity of the contract. This is a common problem. Everyone knows, including the real estate bureau, intermediary companies, buyers and sellers, but this market has no choice but to do so. We know it's inappropriate, but there's nothing we can do. We have to do this for the normal growth of the market. This is because the government functional departments will inevitably make some adjustments after understanding the situation. The media reported that the adjustment was made in June, and now it is August. Our intermediary company did not see the regulations, which caused many unfavorable factors to the intermediary company.

Moderator: Is there anything else that must be solved to affect the gradual standardization of the market?

Manager Ma: At present, Hefei market is not standardized, which brings a lot of inconvenience to consumers. Like Shanghai, it is more standardized, and the whole transaction process is handled in one hall by one train. Second-hand housing transactions are complicated and have many procedures. On the one hand, consumers can worry and save effort through intermediary companies, and it is more convenient to buy a house through intermediary companies and real estate management bureaus. These irregularities need further improvement.

Moderator: Our industry hopes that the government functional departments can provide some more practical and convenient services, and we also need policies to keep up?

Liu Jingli: Yes. You need to bring a hall to handle business. In terms of workload, one is to reduce the workload of government functional departments, the other is to reduce the time of ordinary consumers, and the third is to reduce the work intensity and operating costs of intermediary companies. The problem of nuclear price is a problem of government functional departments. We have also reflected this problem, and the association has organized it, but it has not been solved for a long time. We also have some problems in the transaction process. All intermediary companies have some problems in the process of second-hand housing operation, sales contract and signing, but there is no way. This problem exists, but we all know it, but we hope that the relevant functional departments can realize the seriousness of this problem through the media and solve it as soon as possible in the earliest way and at the fastest speed. This is a problem in the existing second-hand housing market in Hefei.

Moderator: Since this is a good thing for the three parties, the government functional departments will certainly solve it slowly and properly. Now there will be a choice between some good enterprises and some bad enterprises. There must be some difficulties in the current trading process due to the restrictions of the established environment. But there is such an idea in people's minds that they all want to cooperate with intermediary companies with good credit. For example, it is fast, convenient and secure. We often hear the news of reshuffle of second-hand housing agents from newspapers and broadcast media. Mr. Liu, do you feel that the reshuffle of the second-hand housing market in Hefei has begun?

Liu Jingli: No matter the second-hand house, there will be problems in any industry. The particularity of our industry itself is that doing second-hand housing companies is doing services. While serving, be a man and be yourself. It may be an enterprise employee. I lead this team as an ordinary person. The instillation of human quality and corporate culture will inevitably bring different things to consumers. Maybe different companies have different corporate cultures, instill different ideas in employees and give different images to consumers. But to be exact, shuffling will definitely happen. Because he is a good intermediary, his quality and business philosophy are uneven. At the beginning, some small companies did not serve consumers normally, but operated purely for self-interest. When these people appear in front of consumers or the media, it will inevitably bring negative effects. Shuffle will exist at any time, because the operation of enterprises is synchronized with the market.

5 Hefei. Com prepared a small gift for the guests.

Moderator: Manager Ma, what do you think of the reshuffle of the second-hand housing market?

Manager Ma: Shuffling is a certain phenomenon. Some small intermediary companies are endangering society and real estate intermediary companies while seeking their own personal interests. There are many negative effects on the industry, such as eating the price difference, or a series of behaviors such as irregular service and inadequate professional knowledge, which are more harmful to intermediary companies. In the past few years, some companies have been shuffled, mainly at the management level. A company, an enterprise, as long as the management can keep up, including the knowledge, specialization and proper service of its employees, will play a certain role in the minds of ordinary people. Our real estate company in Hefei will certainly last for a long time.

Moderator: The two have great hopes for the second-hand housing market in Hefei, and they are also very optimistic. In recent years, the second-hand housing market in Hefei is relatively prosperous, which has also attracted many well-known foreign brand second-hand housing enterprises to settle in. The competition is fierce. How can two local leading enterprises in Hefei give full play to their advantages in this fierce competition?

Liu Jingli: On August 6th, 2 1 century real estate will also open, which really reflects a problem. The market is good. Foreign companies settle in the mainland, of course, each enterprise has different culture and different business philosophy. 2 1 century has done well all over the world, and I believe they will do well in Hefei. Of course, the growth of any local enterprise is very different from the local culture. Hefei's market is very localized, and our local intermediary companies handle many things that are more suitable for local people, including business philosophy and charging standards. Foreign companies may have very specialized things and systematic corporate culture. They may not be able to adapt completely when they get home, but they may do well, or they may not be acclimatized. For example, Sunco's operating concept in Hefei is not very good, and it left in a hurry after operating in Hefei for one year. Through our years of work, in a city like Hefei, the second-hand housing market must adapt to localization.

Moderator: Manager Ma, how do you think we can keep our edge in the competition?

Manager Ma: Improve the comprehensive ability and quality of management and every employee. With the deepening of people's understanding of second-hand housing, the prospect of second-hand housing market is getting better and better. With the entry of foreign enterprises, the market will become more and more perfect and the competition will become more and more fierce. I think to run a second-hand housing agency well, we must pay attention to brand building and service innovation. Intermediary company itself is a service industry, with a sense of service specialization, technicalization and innovation, and specific measures for customers should also be put in place during the transaction. Service is the foundation of intermediary companies, and all intermediary companies in Hefei pay attention to economic benefits rather than services. Personally, I think, first of all, I can undertake buying or renting things for customers, such as renting and selling, evaluating and analyzing houses, etc. Second, to provide standardized service processes, from finding a house to selecting customers, there are certain standards, and disputes between families are handled in time to make customers feel safe. Third, improve the internal mechanism. Many intermediary companies have complaints, this phenomenon should be resolved in time, and as a company leader, we should attach great importance to it, because it will affect the visibility and reputation of a company. Only by fundamentally improving the service level, conducting detailed research on all aspects of transaction services, perfecting services and improving technical content can our intermediary companies enhance their competitiveness.

The host and guests took a group photo in the live broadcast room.

Moderator: Some people say that buying a house must be early. If you are optimistic, you must buy it. Many people feel that house prices are falling, especially first-hand houses. So for ordinary property buyers, is it risky to invest in buying second-hand houses in the second half of the year?

Liu Jingli: The risk is that this market is affected by many factors, and relevant macro policies will affect the market. However, judging from the current second-hand housing market in Hefei, it should be steady and rising. Is it risky for buyers to buy second-hand houses in the second half of the year? From our professional point of view, from the perspective of market analysis and macro-policy regulation, there should be no risk. Moreover, this market is healthy. Compared with the same period last year, the price is rising steadily. For ordinary people, there are two main investment projects, one in the stock market and the other in real estate, and the main body of real estate is real estate. Now everyone is also considering whether the Olympic economy will drive the market. As the two major investment projects of ordinary people, there is only one possibility, one is the downturn and the other is the rise. In addition, there are two kinds of synchronous walking, and it is impossible to fall down synchronously. In this case, from my personal analysis, the trend of real estate in the second half of the year is good.

Manager Ma: I think investment is risky. Regardless of various industries, investment is definitely risky. For example, the needs of buyers, including choosing an environment suitable for their own investment, consumers are closely linked with intermediary companies. During the Olympic Games in August in the second half of the year, many consumers held a wait-and-see attitude, waiting for the Olympic Games to see how China's economic development trend was. In fact, for second-hand housing, people who need to buy a house still have to buy a house, which is an irreplaceable industry. For example, many young parents need school districts to buy houses for their children, many young people need to change houses, and some young people need wedding rooms. We analyzed several points. For example, from February to May every year, the school district is the main room, and in August, September, 10, 165438+ 10, the wedding room is the main one. This is our long-term accumulated experience. I think the second-hand housing market in the second half of the year should be a very good environment for consumers to invest in buying a house. The whole city of Hefei, including the regulation of a series of national policies, will definitely improve the second-hand houses in Hefei.

Compere: Do you follow the principle that you can buy it at first sight?

Manager Ma: According to their own needs, consumers should buy a house according to their own needs to see if it is suitable for their own needs. Some consumers buy school districts and weddings, if they want me to buy a house. You must shop around, have a look and compare. On this basis, you can choose a house that suits you and you won't regret it after buying it.

Compere: Buy the house you need. Thank you, ladies and gentlemen. We also expect that with the joint efforts of everyone, the second-hand housing market in Hefei will become more and more standardized and prosperous. This program is over. Goodbye!

Editor in charge: hhb Click to view more relevant information.

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