A Brief Introduction to He Jingtai's Fu

Hejing Taifu Real Estate Holdings Limited (HKEx: 18 13) is a leading large-scale real estate development enterprise in China.

Business. Since the establishment of 1995, Hejingtaifu Real Estate has been committed to the development of high-quality properties. With pioneering and innovative spirit, keen market sense and persistent perseverance, Hejing Taifu Real Estate has developed.

Exhibition has become a diversified enterprise focusing on real estate development and integrating asset management and property management. Its real estate development projects cover top luxury houses, large international villa communities, high-quality houses, ultra-high-grade office buildings,

International brand star-rated hotels, serviced apartments, large shopping centers. With the concept of "building our homeland with heart and creating the future", under the leadership of a leading team with modern international management experience, the Group has accumulated a large amount of funds after more than 20 years of efforts.

With excellent results, he became a large-scale comprehensive real estate developer and became a representative of strength.

In July 2007, Hejing Taifu Real Estate was listed on the main board of the Hong Kong Stock Exchange. Since then, the development of the Group has been further expanded, and it has successively opened up five regions: South China, East China, Southwest China, North China and Central China.

Market. This marks the comprehensive promotion of the strategy of "taking root in Guangzhou and radiating the whole country" of Hejing Taifu Real Estate. Based on the prudent and timely development strategy, the development of Hejing Taifu real estate project will continue to focus on high-end residential properties and continue to expand.

Commercial real estate accounts for a large proportion. In order to balance the profit portfolio, diversify investment risks, effectively control the ratio of assets to liabilities, and improve the utilization rate of funds in a timely and effective manner on the premise of ensuring the stability of the capital chain, it has excellent anti-risk ability.

Forge ahead, innovate and break through, and steadily leap over one peak after another.

Over the years, Hejing Taifu Real Estate has been obsessed with the pursuit of product design and quality. As a pioneer, we will continue to build high-quality and high value-added properties for customers, build landmark star buildings for the city, realize people's dream of pursuing a beautiful home, and constantly promote the progress of urban living standards.

He Jingtai's corporate philosophy

As an outstanding representative of comprehensive real estate developers, Hejingtaifu Real Estate adheres to the belief of "building a home with heart and creating the future with heart" and takes it as its social responsibility to build high-quality urban property with heart. Create an excellent life with wisdom, satisfy people's living dreams, and be a respected enterprise by the public. This is the ideal that Hejing Taifu Real Estate has been pursuing, and it is also a commitment that has been practiced.

He Jingtai Fu Enterprise Mission

Build an excellent life with wisdom and satisfy people's dream of living.

He Jingtai Fu corporate vision

Build your home with your heart and create the future.

Society-create social value with heart, promote urban progress and bring high-quality property to society.

Investors-Pursue outstanding performance with heart, strive to bring ideal returns to investors, develop steadily and achieve a win-win situation. ?

Employees-treat the employees of the company with care, open up broader development horizons for employees and create a better future.

Customers-create quality life with heart, create more expectation space for consumers and satisfy people's life ideals.

He Jingtai has rich core values.

Honesty-treat customers, employees, shareholders and partners sincerely, be down-to-earth, and constantly create a perfect brand image.

Team-always focus on the interests of the company and the team, trust and assist each other, and form a happy and helpful working atmosphere.

Innovation-combining with reality, adapting to local conditions, actively innovating and enhancing product competitiveness.

Steady-take a steady attitude of diligence and pragmatism, and firmly grasp the balance between speed and quality.

Enterprising-in the spirit of being the first, I will constantly learn the advanced ideas and methods of the market and competitors, and learn from others for our use.

The Three Core Competitiveness of Hejing Taifu

Creativity-breaking through the present with innovation

Bring forth the old and bring forth the new, and bring shock and surprise to the market with a steady stream of product creativity. This is the winning formula of Hejing Taifu Real Estate. Every project planned by the group is based on insight into the market and consumers.

Really need to create its unique selling point. In the process of design and construction, Hejingtaifu Real Estate not only respects the originality of designers, but also gives designers unlimited space to play their creativity and leads the design with their advanced experience and consciousness.

Teacher, conceived a unique project. For Hejing Taifu Real Estate, every project is a challenge, a creation and an innovative breakthrough from different angles.

Execution-Creating Excellence from Details

Hejing Taifu Real Estate measures the work results with high standards, insists on the implementation of every detail, and pursues the ultimate quality. "Details create excellent quality" is not only a requirement for product quality, but also a requirement for employees' working attitude. Following this concept, the rich people in Jingtai are meticulous and meticulous in order to be perfect.

Anti-risk ability-continuous progress in stability

Hejing Taifu Real Estate strengthens its anti-risk ability through diversified product structure and business philosophy, and ensures the stability of the enterprise's capital chain. At present, Hejing Taifu real estate development projects cover super Grade A office buildings, luxury houses and large-scale real estate projects.

Shopping centers, large villa communities, international brand star hotels, serviced apartments and other commercial and residential projects. To build a stable development model while taking into account high-speed growth, and through property management, commercial leasing and other assets,

The mode of operation brings sustained and stable income.