Model essay on business activity planning book

Are you at a loss when you are writing a business plan? So be sure to find the right way of thinking, so that you can write fluently. The following is a model essay on business activity planning compiled by me for your reference only. Welcome to reading.

? Model essay on business activity planning 1

? Theme: 1 Anniversary Passion * * * Sharing

? Time: February 4-February 6 (3 days from Friday to Sunday)

? I. Purpose and background of the activity:

? For a new store, to open the market and occupy the market share, it is either to impress consumers with its own brand strength or to impress consumers with large-scale promotional activities in the consumption concept. In view of the actual situation of our shopping mall and the consumption level of the surrounding people, the shopping mall is positioned as a high-end fashion department store plus a large supermarket, which is a comprehensive commercial city integrating shopping, leisure and entertainment.

? Although the financial crisis has begun to subside, the shadow of people's consumption concept still lingers. Competitors in the surrounding business districts are also eager to try. In such a consumption concept and competitive environment, we need to change our marketing strategy and launch large-scale publicity and promotion activities in due course.

? To sum up, we should not only increase the publicity of brand strength, but also launch large-scale promotional activities at an appropriate time.

? Holiday promotion is the golden age of retail. On the first anniversary of the successful operation of East Commercial City, we should seize this favorable opportunity to celebrate, gather popularity, give back and thank our loyal customers and friends, and more importantly, promote the sales of shopping malls.

? Second, the market analysis

? 1, with excellent geographical environment;

? At present, the largest shopping center in Huangpu District has convenient transportation, many fixed residential areas, wide leisure squares, strong consumption capacity, high consumption level and unlimited potential business opportunities.

? 2. Accurate business status;

? A comprehensive commercial city integrating shopping, leisure and entertainment, with many domestic and foreign high-end brands and large supermarkets, highlights the theme and personalization. Use traditional business forms and differentiated selling points to attract competitors' customers and compete for market share.

? 3. Elegant shopping environment;

? At present, the distribution of floors and the design planning of shops show that the shopping environment is spacious and comfortable in addition to the brightness and cleanliness of general shopping malls. With the overall decorative effect, it can give people an elegant and beautiful feeling, and the overall shopping environment can give people a sense of superiority of high-grade, fashion and trend.

? 5. Strong competitors; CR Vanguard Hyundai Department Store RT Mart Ling Hao Plaza Pepsi Jia

? 6. Fashion department stores and large supermarkets can join hands;

? 7. The market share of emerging enterprises is insufficient, so it is necessary to increase advertising to improve brand awareness and further standardize the internal operation system.

? Third, activity planning

? Flag raising and ceremony activities

? Ceremony time: 09: 00 a.m.-10: 00 a.m. on February 4th, 2xxx.

? Venue: xx North Square

? Ceremony theme: promoting corporate culture

? Senior leaders of the company review employees, and the property management department will organize security guards to hold a flag-raising ceremony and raise two flags (the national flag and the corporate logo flag). Employees present need company uniforms to stand at attention.

? Specific process:

? 1, employees of the company wear clothes and wait in line for company leaders to review;

? 2. Play a welcome song. Company leaders and employees applauded.

? 3. Company leaders sit on the rostrum;

? 4. The host introduces the leaders and guests;

? 5. The host announced the official start of the anniversary ceremony of Oriental Commercial City 1. The team is ready for the flag-raising platform, and the flag-raising team is ready.

? 6. The host announced, "Please stand up.". The stage sound operator played the March and the flag was raised.

? 7. The host announced the end of the flag-raising, and asked the leaders of the rostrum to take their seats, with the team facing the rostrum;

? 8. Mr. Ma made a speech;

? 9. Speech by General Manager Chen;

? 10, company leaders entered the shopping mall to check the appearance and service etiquette of the store.

? B. main activities of strategic planning:

? Option 1: Give 108 gift certificate when it is full (note: this activity mainly considers the store celebration, which is relatively strong).

? Activity time: February 4-February 6 (3 days from Friday to Sunday)

? Activity content:

? During the activity, the counters participating in this activity will get the accumulated computer receipt of the day, and the accumulated amount exceeds 100 yuan.

? 108 yuan gift certificate, 2 16 yuan gift certificate in 200 yuan, and so on. (Some counters and specials do not participate in this activity)

? Operating rules:

? 1. No gift certificate will be given in the consumption part of the gift certificate;

? 2. Sales tickets can be accumulated;

? 3. Gift certificates cannot be exchanged for cash, and there is no change;

? 4. Damage or tear is invalid;

? 5. Vouchers can be used to buy goods that department store counters participate in activities, and are valid for this activity period, and will be automatically invalidated after expiration.

? Scheme b: reduce the gift certificate of 100 yuan from 200 yuan.

? (Note: This activity mainly considers the celebration of the store, which is relatively strong. The purpose of raising the consumption quota to 200 is to increase the unit price of customers. A gift certificate of 100 over 200 minus 100 can create a sensation effect, which is equivalent to a gift certificate of 100 directly over 100).

? Operating rules:

? 1. When the customer checks out at the cashier with the sales receipt on the day of attending the activity counter, the cashier will directly reduce it.

? 2. Customers can exchange the reduced computer receipts for the corresponding amount of gift certificates at the coupon exchange office;

? 6. Gift certificates are no longer given in the consumption part of gift certificates;

? 7. Sales tickets can be accumulated;

? 8. Gift certificates cannot be converted into cash, and there is no change;

? 9. Damage or tear is invalid;

? 3. Gift certificates can be used to buy goods that department store counters participate in activities. The use period is valid during this activity period, and it will automatically expire after expiration.

? Auxiliary activities:

? First, the red fire draws red envelopes.

? Activity time: February 4-February 6 (3 days from Friday to Sunday)

? Activity content: During the activity, anyone who has made a single purchase in 88 yuan (including 88 yuan) with a computer receipt can take part in the red envelope lottery at the service desk on the first floor of our commercial city with the computer receipt of that day. The number of red envelopes is limited.

? When you're done. Do not draw red envelopes on the same day, and do not accumulate to the next day. (Except for Renrenle and renting counters, those who participate in this activity will bear a certain fee according to the proportion or small ticket lottery. )

? Daily reward (red envelope) settings:

? First prize: 100 yuan 2.

? Second prize: 6 in 50 yuan.

? Third Prize: 5 in 20 yuan.

? Fourth prize: 10 yuan 10.

? Fifth prize: 20 5 yuan.

? Sixth Prize: 0 yuan in 65438+200.

? 2. Happy amusement park

? Activity time: February 6th (65438+ 0 days on Sunday)

? Venue: Outer Square

? Activity content: customers who shop in xx on the day of the activity, regardless of the amount, can get a garden ticket at the exchange office to participate in garden activities. Each ticket can participate in up to 3 garden activities. Customers who attend the park will have staff members sign the back of the park tickets every time they pass by. (Except for Renrenle and renting counters, if you participate in this activity, you will bear a certain fee according to the corresponding proportion. )

? Activity rules: you can get 1 reward if you pass all three activities; {celebration atmosphere activity planning}.

? 2 if you pass, you can receive the second prize;

? 1 item can receive the third prize;

? You can win the participation award by passing 0 items.

? Garden project setting and description:

? Dice is to make a big dice from a cardboard box. If the number of points thrown by the player is 1, the game is passed. Animals crouched in Dalian for 5 people to participate in the game, and finally the winner passed;

? People who stand in the ring about 2 meters from quilt objects and trap objects through games;

? Blow table tennis in five cups filled with water, lined up, put table tennis in the first cup filled with water, and the contestants blow with their mouths. If you don't drop the cup, you can successfully blow into the fifth cup and then pass the game;

? If the hula hoop doesn't fall off within 5 minutes, pass the game.

? Customers who pass the game can receive the prize at the work prize receiving office with the park ticket, and the staff confirmed that there are three.

? After signing the above, prizes will be distributed according to the exchange rules.

? Award setting:

? First prize: xx umbrella, second prize: xx cup.

? Third prize: give xx a key chain and a lighter.

? Third, double points for member shopping.

? Activity time: (February 4-February 6)

? Activity content: During the activity, customers with xx membership cards can enjoy double points when spending in our shopping mall.

? Fourth, have a carnival night and share birthdays.

? Activity time: February 5 (Saturday night at 7: 30)

? Venue: Outer Square Stage

? Activity content: Invite performance companies to perform large-scale song and dance performances, and invite company leaders and guests to watch the performances. During the performance, the prepared birthday cake was put on the stage, and the company leaders cut the cake and distributed it to the audience, pushing the party to a climax.

? Activity flow: the host announces the start of the party;

? Opening dance;

? Performance programs;

? The host read the birthday message affectionately, the background music of happy birthday began, and the birthday cake slowly walked off the stage.

? The host invited the company leaders to take the stage to cut the cake;

? Company leaders sit down;

? The staff distributed it to the audience;

? Continue the program;

? At the end of the party, the host invited the company leaders and guests to take the stage to sing "Unforgettable Tonight" with the actors and take photos with them.

? The host declared the party over.

? Estimated sales analysis

? According to the market situation, compared with the same period of last year (last year were all leased counters), based on monthly sales, the sales target during the celebration period is xxxxx yuan.

? Business activity planning book 2 model essays

? May Day, the first golden week after the Spring Festival holiday, is a sign of the arrival of the peak season and the first big marketing activity in the whole year. Jiayuan suggested that you should not miss the May Day promotion, pay attention to it and do it well. Following the sluggish sales in March and April, May Day ushered in the recovery of consumer desire. With the late spring and summer solstice, seasonal consumption and seasonal consumption began to rise. Based on our years of comprehensive experience and data analysis, we believe that the main consumer groups in May Day are concentrated in the following aspects.

? 1, wedding consumption (wedding wine and drinks, candy and roasted seeds and nuts, bedding and kitchen utensils)

? 2, long vacation travel expenses (luggage, travel bags, photographic equipment, tourism supplies)

? 3, suburban spring outing consumption (drinks, that is, food, snacks,) (outdoor supplies, sporting goods, gardening supplies)

? 4. Household seasonal consumption (cool home textiles in summer, warm home textiles in season and sunscreen cosmetics in season) (cool household appliances, moth-proof clothing series, rain gear and condiments in The Last Month Of Summer).

? 5. Welfare consumption (group welfare consumption of summer products) Our promotion should always focus on the concept that "promotion is not only selling the goods we can sell, but also selling the goods that customers want to buy". Supermarket promotion can only be successful if it caters to customers' consumption psychology. Based on this, we should tap the potential of suppliers, and reasonably organize the corresponding promotional commodity groups according to the needs of major consumer groups on May 1st.

? First, determine the promotion period.

? Compared with other major festivals, the consumption scale of May Day is small and the demand for goods is narrow, so the promotion period of May Day will not be too long. We suggest 8- 12 days. Considering that some customers travel on May Day and the time when the information reaches customers, the promotion period should be arranged from April 28th to May 8th.

? Second, determine the purpose of promotion

? Although the promotion is to promote sales, there are still some differences in accuracy. Because there are generally two ways to promote sales, one is to promote the increase of unit price of heavy customers on the basis of existing customer groups; The second is to increase passenger flow, which is intended to expand the influence of supermarkets. There are others, such as competition with competitors, liquidation of overstocked inventory, promotion of new product series, etc. May Day is related to the influence of the supermarket's annual marketing, so we suggest organizing this promotion activity, with the aim of expanding the influence of the supermarket in the local area, that is to say, increasing the passenger flow. In the selection of promotional products, we should pay attention to its impact on customers and the intensity of price reduction, and pay attention to the breadth of publicity. At the same time, organize the stocking and storefront display of seasonal goods and seasonal goods, and the customer unit price will increase accordingly. Of course, due to the actual situation, we must carefully analyze the preliminary data and find room for improvement.

? Fourth, determine the promotion theme and main product groups.

? Promotion theme is the focus of attracting customers in supermarkets and the main tool to arouse customers' consumption psychology. There are several major themes in the May Day promotion.

? One is the low-cost image appeal with the theme of rewarding guests and making profits;

? The second is the appeal of new product promotion with seasonal shopping as the theme;

? The third is the promotion appeal with the main form of promotion activities as the theme. The slogan of pursuing purpose constitutes the promotion theme in promotional advertisements.

? The fourth is to take long vacation leisure shopping (welcoming guests as the theme; The fifth is to take spring outing and tourism as the theme.

? Such as: May 1 ST surprise shopping (dozens of famous and famous goods have been greatly reduced in price, mainly household consumer goods)

? Glorious labor, low price and courtesy (dozens of famous commodities have been greatly reduced in price, mainly household consumer goods)

? Have a happy long vacation and get a general mobilization at a low price (travel goods, drinks, snack food, that is, food specials)

? Hot summer storm with low price (hot summer home textiles, hot summer home appliances, sunscreen cosmetics, drinks)

? Happy May Day and spend the summer (cool home textiles, household appliances, cosmetics and drinks in summer).

? Grand prize (sales with prizes, scratch cards, etc.) in May Day shopping. )

? Shopping is fun, eat and then take it (game interactive promotion large-scale tasting and buying activities)

? Five, determine the proportion of promotional products and promotional prices.

? After determining the promotion theme and main commodity groups according to the requirements of commodity organization or competitive environment, it is necessary to further plan the promotion proportion of various commodities, and the suggestions are as follows:

? May 1 news all kinds of promotional items, food categories, main varieties, promotional items, fresh packaging, cooked meat, 2 10%-20%, scattered cooked meat, bread, scattered biscuits, 6 10%-20%, scattered candy, roasted seeds and nuts, preserved fruits, 4/kloc-0. 25%- 10% flour, seasoning vinegar, soy sauce, monosodium glutamate, mustard oil, pepper oil (cold type), 25%- 10% dry goods (yuba, vermicelli), 2 10%-20% canned food, sugar, etc. 40 Washing powder, soap, essence, insect-proof daily chemical 8 10%- 15% cleaning, detergent, softener 4 10%- 15% soap (moisturizing type) 210%-/ Toothbrush 4 10%- 15% sanitary towel, toilet paper 4 10%- 15% household storage and finishing bag, clothes hanger 4 10%- 15% household cleaning appliances 2/kloc. Drinking fountain 2 10%- 15% rain gear 2 10%- 15% household appliances (fans, air conditioners) 45%- 10% photographic equipment (cameras, films, batteries) 45. 2 10%- 15% towel (bath towel, towel quilt) 2 10%- 15% sportswear, shoes 420%-30% sandals 420%-30% sports equipment (badminton, ball games).

? Business activity planning book 3 model essays

? Activity background

? In recent years, more and more commodities have entered the life of college students, providing more convenience for their life and work.

? I. Purpose of the activity:

? Promote the "delicious" bread brand to XX Institute of Education to improve its popularity and purchasing power on campus.

? Second, the name of the event: "delicious" bread brand promotion activities

? Three. Activity time: 20xx year 18 February 65438.

? Four. Venue: XX Institute of Education

? 5. Organizer: "Haodelicious" Bread Brand Company

? Sixth, the main target: students of XX Institute of Education

? Seven. Division of activities:

? Before the activity

? 1, Project Department

? Mainly start the whole planning process of this activity, and the planner will complete the writing of detailed planning book and arrange the activities of various departments.

? 2. Propaganda Department

? (1) Poster publicity: Recruit two students with excellent calligraphy and painting skills as propagandists, and the propagandists will make posters to meet the students at the first time to ensure the timeliness of publicity.

? (2) Activity promotion: Recruit five students with certain eloquence and social skills to conduct a product promotion activity, and use colorful activities to attract students' attention and distribute leaflets.

? (3) Online publicity: enter the BBS and post bar of XX Institute of Education, and publicize through comments and posts.

? 3. Outreach Department

? Raise funds for this activity, cooperate with the Propaganda Department to invite more students to participate in this activity, lend valuable props that can be used for this activity, and be responsible for keeping and contacting the personnel and departments related to this activity.

? 4, the organization department

? The organizer will arrange the venue of the event and the staff who will count the students' feedback questions.

? Be active

? 1, Propaganda Department

? Arrange personnel to arrange the venue half an hour in advance, and make good preparations and solutions for all possible problems during the activity.

? 2, the organization department

? Maintain on-site discipline and arrange management personnel.

? After the event,

? 1, External Relations Department

? Responsible for cleaning up the site, recycling working tools, and maintaining good site order.

? 2, the organization department

? Responsible for collecting data, counting students' feedback questions, and writing a summary.

? The above departments should be highly coordinated, supervise each other and cooperate with each other to ensure the complete success of the activities.

? Eight. Detailed rules:

? 1, civilized propaganda, to ensure the order at the scene;

? 2. Require the staff to be present and arrive in advance;

? 3. Departments should cooperate tacitly and help each other.

? Nine. Activity budget:

? 5 propagandists, with an estimated salary of 50-60/ day, * * * 250-300 yuan; Materials needed for promotion: balloons, ribbons, colored paper, etc. It is estimated that around 15 yuan, the microphone rental is estimated to be around 50 yuan and around * * * 65 yuan; Materials needed for poster promotion: paper, estimated around 5 yuan, crayons needed for painting, art knives, etc. , can be prepared by the producers themselves, and the estimated salary is 20 yuan; Bread tasting and online publicity can be the responsibility of the company, and the funds can be omitted.

? A total of * * * a total of 340-about 390 yuan.

? Ten, activity effect prediction:

? It can expand the influence of "Haodelicious" bread brand in XX Institute of Education and improve its popularity and repurchase rate on campus.